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GJIIF 2025: South India’s Premier Jewellery Exhibition Delivers Exceptional Results with High Footfall and Robust Sales

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GJIIF provides strong boost as trade prepares for Akshaya Tritiya

  • Marked increase in Pan-India visitors and International participants
  • Significant retailer presence – from small stores to corporate chains
  • Concurrent events – Networking Evening and Knowledge Seminars – add sparkle to the show

The Akshaya Tritiya edition of South India’s oldest and most premier B2B jewellery event, Gem & Jewellery India International Fair (GJIIF) 2025 was a resounding success with turnout and business transactions exceeding expectations all round.

The venue remained crowded on all the three days with over 10,000 visitors, and the general overall feedback indicated that exhibitors were extremely satisfied having registering outright orders. Most also reported success in widening their clientnetwork with new potential contacts.

GJIIF, organised by the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF), is the only B2B jewellery show in the country with an exclusive focus on South Indian jewellery. This edition, held from February 28 to March 2, 2025 was well timed to help the trade prepare for the all-important Akshaya Tritiya festival.

Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “This year GJIIF was bigger and better in many ways. Not only were there more exhibitors and visitors than before, we also saw positive sentiment driving business deals. As the only show focusing on South Indian jewellery, GJIIF has become a must-visit event for large corporates and multi-store retailers, as well as huge numbers of smaller and medium retailers from the region.”

The show had over 400 exhibitors spread over 870 stalls covering a mammoth 2,00,000 sq ft area. These included many renowned manufacturers and wholesalers, most of whom have now been present at the show consistently for years. They believe GJIIF is the ideal platform to introduce new designs for the Akshaya Tritiya festival to the trade and feel GJIIF as the Gateway to South Indian Jewellery Market. Many new exhibitors also attracted attention with their innovative and creative offerings.

Over the years, the profile of the GJIIF has evolved from being a purely regional trade show to one that attracted visitors from all across India. This year, GJIIF took a further leap, welcoming a large number of overseas buyers including leaders of trade bodies from South Asia and South-East Asia too. Business visitors from Malaysia, Sri Lanka, Russia, Middle East, China and a few other places were also present.

Emphasising the key role that GJIIF plays for the retail trade, B Sabarinath, President TNJF said, “Most exhibitors not only had many visitors but also reported good business. Every visitor was keen to book orders to ensure that they have new collections for the auspicious wedding & festival season up ahead. There was a vast variety of choice, with many new designs that gave a contemporary look to the traditional southern ornaments.”

GJIIF has also been recognised as a premier trade event due to its business-friendly environment. Registration procedures, both prior to the event and at the show, have been streamlined for easy entry while maintaining strict B2B norms. The well-organised layout and the hospitality arrangements go a long way in allowing participants to focus on their business goals. 

“The Organising Team aims to raise the bar each year while planning and executing GJIIF to ensure the highest standards in the arrangements and hospitality of top quality,” said V.K. Manoj, Project Director, United Exhibitions, the event managers. “GJIIF is a landmark event for the South Indian industry, with the entire jewellery fraternity – from the largest to the smallest – visiting the show to do business and network.”

Alongside, the main show there are also concurrent events of equally high quality & focused seminars, panel discussions and educational presentations to enhance knowledge-sharing and future preparedness.Among thehighlights of the three-day event were the Networking Nite & Gala Dinner for the informal interaction where the attendees were enthralled by the high-powered performance of world-renowned band STACCATO, a well know name in global musical circles.

GJIIF Festive Edition 2025 will be held in Chennai from 12th to 14th September 2025.

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JB Insights

Women Leaders Driving the Luxury Renaissance

How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.

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For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.

Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.

A Spotlight on Powerful Women Shaping the Industry

Here are some of the remarkable women redefining the luxury frontier:

Caroline Scheufele, Co-President & Artistic Director, Chopard

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The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.

Ilaria Resta, CEO, Audemars Piguet

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With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.

Catherine Rénier, CEO, Van Cleef & Arpels

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Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.

Laura Burdese, Deputy CEO, Bvlgari

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Laura Burdese
plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.

Sabina Belli, CEO, Pomellato

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A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.

Hélène Poulit-Duquesne, CEO, Boucheron

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Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.

A Shift That Goes Beyond Leadership

This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:

  • Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
  • Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
  • Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.

These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.

The New Blueprint for the Future

The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.

The future of luxury watches and jewellery is being rewritten—and women are holding the pen.

As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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