National News
GJEPC’s Exporter Mentorship Programme 3rd one-week fam batch at IJEX, Dubai
The 3rd batch of the Exporter Mentorship Programme (EMP) organised by GJEPC began its one-week Familiarisation Program (FAM) with a power-packed Day 1, blending expert knowledge with practical exposure.
The Day 1 activities included:
Industry Interaction: The programme opened with an insightful session by Mr. Ajay Pandey, Retail & Branding Expert, who shared lessons from over three decades in the luxury jewellery industry. Having successfully steered 500+ retail formats and launched multiple jewellery brands across global markets, Mr. Pandey offered valuable strategies on driving return on equity (ROE), scaling businesses, and building brand excellence. An interactive Q&A session allowed participants to address real-world business challenges.
Market Tour: Delegates then toured Ithra Hind Plaza, exploring its infrastructure and business potential, followed by a visit to the traditional Gold Centre Building. Acting as mystery shoppers, participants studied pricing dynamics across gold and diamond segments and observed customer behaviour, noting that tourism remains the primary driver of demand in traditional markets.
Retail Hub Visit: The day wrapped up with a cab tour of the New Gold Souq Extension, where participants were introduced to upcoming retail and office opportunities within the larger Ithra project.
With the 3rd batch underway, the initiative continues to provide exporters with immersive learning, industry insights, and on-ground exposure to global jewellery markets.
National News
Dassani Brothers Wins National Jewellery Award for Bangle/Bracelet/Kada of the Year (Polki/Jadau)
Dassani Brothers, one of India’s renowned names in the jewellery industry, has been honoured with the prestigious “Bangle/Bracelet/Kada of the Year (Polki/Jadau)” award at the 14th Edition of the National Jewellery Awards (NJA) 2025, presented by the All India Gem & Jewellery Domestic Council (GJC) in association with the World Gold Council.
The National Jewellery Awards are considered among the highest accolades in the Indian jewellery sector, celebrating innovation, craftsmanship, and excellence. Dassani Brothers’ win in the Polki/Jadau category is a testament to their exceptional artistry, design leadership, and ability to blend traditional craftsmanship with contemporary elegance.
The award-winning piece is a celebration of nature’s eternal beauty. Inspired by a blooming garden frozen in its most perfect moment, it brings together emerald leaves, ruby buds, and diamond blossoms that capture the freshness of spring. The flowing, vine-like silhouette mirrors the natural curves of branches in full bloom, while a unique detachable mechanism allows the jewel to seamlessly transform between a statement kada, an elegant ring, and a delicate cuff. Crafted in 14kt gold, the piece unites uncut Polki diamonds for regal heritage, brilliant-cut diamonds for modern sparkle, and exquisite emerald cabochons, carved leaves, and rubies for lush vibrancy—making it a versatile masterpiece of both design and craftsmanship.
Speaking on the recognition, Sumit Dassani, Partner at Dassani Brothers, said, “We are truly honoured to receive this award on such a prestigious platform. This recognition reinforces our commitment to preserving India’s rich jewellery heritage while continuously innovating to meet the aspirations of today’s customers. We dedicate this win to our team of artisans whose skill and passion bring every creation to life.”
Over the years, Dassani Brothers has carved a niche for itself with its exquisite designs, intricate detailing, and timeless creations, making it a trusted choice for jewellery connoisseurs across the country and beyond.
Here’s the embed link in one line: “`html “`This award further strengthens their position as leaders in luxury jewellery, setting new benchmarks in the Polki and Jadau segment.
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