JB Insights
GJEPC’s Artisan Jewellery Design Awards celebrate & honour design & craftsmanship
The 7th edition of The Artisan Jewellery Design Awards, hosted by the Gem & Jewellery Export Promotion Council (GJEPC) and powered by GIA, challenged designers to tap uncharted territory by integrating unusual materials and cherished objects into their jewellery designs, to infuse their pieces with a unique identity.
Actress and style icon Sonam Kapoor graced GJEPC’s 7th edition of Artisan Jewellery Design Awards in Mumbai and presented awards to winners. Sonam Kapoor graced the stage with an aura of elegance and charisma along with Vipul Shah Chairman, GJEPC; Kirit Bhansali Vice Chairman, GJEPC; Sriram Natarajan Managing Director, GIA India; Milan Chokshi Convener, Promotions & Marketing, GJEPC; Sabyasachi Ray Executive Director, GJEPC bestowed the coveted awards upon 6 Artisan winners.
This year the theme for the Artisan Jewellery Desing Award were two unconventional themes – ‘Objet Trouvé’ (Found Objects) and ‘Unusual Materials’.
The concept of ‘Objet Trouvé’ centred around crafting jewellery pieces that capture the essence of treasured objects from the past within a contemporary context. While the second theme, ‘Unusual Materials’ encouraged designers to create a dialogue between the familiar and the unexpected by combining contrasting materials with at least 50% precious materials.
This jewellery design contest ignited a spark a wave of creativity, prompting nearly 600 participants from India and abroad to push the envelope and create a new design grammar. The outcome surpassed expectations, breathtaking creations that challenged convention.
Actress & style icon Sonam Kapoor said, “I am proud to be a part of the jewellery industry, which showcases India’s excellence in design and craftsmanship to the world. The Artisan Awards is a great initiative by the GJEPC to nurture and celebrate young talent, who are pushing the boundaries of creativity and innovation. “
Vipul Shah, Chairman, GJEPC, notes, “The Artisan Jewellery Design Awards, now in its 7th edition, stands as a beacon for creative expression in the jewellery design realm. It offers a coveted platform for talented individuals to unleash their creativity and showcase their innovative designs. Each year, this competition brings forth exclusive, never-seen-before masterpieces that underscore the boundless innovation within our industry. This this competition, our aim is to redefine the landscape of jewellery design and elevate India as a premier design centre. Aligned with the government’s Make in India campaign, The Artisan Awards reinforces GJEPC’s dedication positioning India as a leader in design innovation.”
Milan Chokshi, Convener, Promotions & Marketing, GJEPC, observes: “Each year, we strive to introduce a distinctive theme, challenging participants by collaborating with curators to elevate their engagement. Over the past seven years, the Artisan Awards have assumed increasing significance globally, with India recognising them as the most coveted accolade.”
The list of winners
UNUSUAL MATERIALS: Winner – Cufflinks designed by Aparna Kesarkar and manufactured by Laxmi Dia Jewel Pvt. Ltd.; First Runner-up – Bracelet designed by Ahalya Vijayakumar and manufactured by VBJ; Second Runner-up – Earrings designed by Dipali Ghadigaonkar and manufactured by KP Sanghvi Jewels Pvt. Ltd.
OBJET TROUVÉ: Winner – Earrings designed by Yamini Devasree and manufactured by VBJ; First Runner-up – Hairstick designed by Rashmi Kaushik and manufactured by Kiran Jewels; Second Runner-up – Earrings designed by Vijay Indulkar and Manufactured by Walking Tree Venture Pvt. Ltd.
The entries underwent thorough scrutiny by a distinguished jury comprising Alice Cicolini, a renowned UK jewellery designer; Biren Vaidya, Managing Director of The Rose Group; Payal Singhal, Fashion Designer; Apoorva Deshingkar, Senior Director of Education and Market Development at GIA India; and Toktam Shekarriz, a jewellery designer based in Dubai.
The two-day art festival was held on February 12th-13th, 2024, at Ice Factory, Ballard Estate, Mumbai, and drew a diverse audience including curators, art gallery owners, patrons, art school students and faculty members, socialites, celebrities, connoisseurs, architects, painters, sculptors, and jewellery designers.
Among the highlights of the event were the six winning pieces that captured the attention of attendees:
UNUSUAL MATERIALS
Winner

Designed by Aparna Kesarkar; Manufactured by Laxmi Dia Jewel Pvt. Ltd.
First Runner-up

Designed by Ahalya Vijayakumar; Manufactured by Vummidi Bangaru Jewellers
Second Runner-up

Manufactured by KP Sanghvi Jewels Pvt. Ltd.
OBJET TROUVÉ
Winner

Designed by Yamini Devasree; Manufactured by Vummidi Bangaru Jewellers
First Runner-up

Designed by Rashmi Kaushik; Manufactured by Kiran Jewels
Second Runner-up

Designed by Vijay Indulkar; Manufactured by Walking Tree Venture Pvt. Ltd.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
-
National News3 hours agoKISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
-
ShowBuzz2 hours agoAsia’s Premier Jewelry Hub Returns: 73rd Bangkok Gems & Jewelry Fair Set to Outshine Record-Breaking Predecessor
-
National News5 minutes agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
-
ShowBuzz58 minutes agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch


