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GJEPC Hosts De Beers’ Sean Lin for strategic discussions on reviving natural diamond demand in China

De Beers and GJEPC explore deeper collaboration to boost natural diamond demand in China amid improving consumer sentiment and a clear price divide with lab-grown diamonds.

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Sean Lin, VP Sales, De Beers Group, visited the GJEPC head office in Mumbai on 27 November, where he was received by Kirit Bhansali, Chairman, GJEPC; Shaunak Parikh, Vice Chairman, GJEPC; Anoop Mehta, Convener – Diamond Panel, GJEPC; Ashish Borda, Convener – PMBD, GJEPC; and Ajesh Mehta, former Convener – Diamond Panel, GJEPC. The meeting touched on strengthening collaboration to promote natural diamond jewellery in China, including ongoing work with Chow Tai Fook.

Lin noted that consumer interest in natural diamonds is gradually improving, supported by signs of market recovery. He also shared that lab-grown diamonds in China largely remain in the low price, accessory-style segment, typically under USD 150 and sold through mass retail formats. This trend is helping preserve the value perception of natural diamonds among Chinese consumers.

Both sides discussed ways to deepen cooperation and support natural diamond jewellery category growth through targeted promotional initiatives and consumer education.

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CVD Synthetic Fashioned To Imitate A Rough Natural Diamond

The Near-Colorless Stone Is Believed To Be The First Time Creators Of A Synthetic Chemical Vapor Deposition (CVD) Diamond Have Shaped It To Resemble A Rough Diamond

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The 6.87-carat near-colorless CVD diamond was shaped to resemble a natural rough octahedral crystal but showed distinct synthetic features under microscopic and spectroscopic analysis.GIA’s tests confirmed the stone’s synthetic origin, noting polishing marks, facet junction roughness, and luminescence patterns inconsistent with natural diamonds.

No evidence currently suggests widespread substitution of synthetics for rough natural diamonds, but existing detection tools could be adapted if such cases increase.

The near-colorless stone is believed to be the first time creators of a synthetic chemical vapor deposition (CVD) diamond have shaped it to resemble a rough diamond, according to an article in the spring issue of the institute’s Gems & Gemology quarterly journal.

Upon investigation with the use of raman spectroscopy, the results confirmed that the material was a diamond, with its near-octahedral shape similar to that of a natural rough crystal. Further analysis showed that it was not a true octahedron, as only one set of opposing faces was parallel. Microscopic observation under differential interference contrast revealed extremely flat faces marked mainly by parallel polishing lines, unlike the growth steps and trigons typically seen on natural octahedral faces. The facet junctions were extremely rough, possibly due to measures taken to improve the color, after which the main faces appear to have been repolished, the institute explained.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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