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Black Friday Hourstorm is back at AVR Swarna Mahal Jewellers

AVR Swarna Mahal Jewellers & VENDI unveil a high-voltage one-day countdown event where the biggest discounts drop first—offering unmatched value, peak excitement, and a seamless shopping experience across all jewellery categories.

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Black Friday Hourstorm is back on 28th November 2025 at AVR Swarna Mahal Jewellers & VENDI — and this year, the excitement is being taken to an entirely new level.

The iconic one-day jewellery shopping marathon returns with a refreshed format designed to maximise anticipation, urgency, and value for customers. The experience begins with the biggest, highest-value discount of the season going live first, and then progressively reducing every few hours. This reverse countdown model is crafted to create peak FOMO, ensuring that early shoppers unlock the best deals before they vanish.

Customers can enjoy unmatched offers across all jewellery categories — from contemporary daily-wear designs to grand bridal collections — all under one roof, for just a few hours. The event will feature dedicated queue managers for smooth crowd control, controlled entry to ensure comfort and safety, a seamless billing and service process to minimise wait times, and fully staffed counters to help customers make quick, confident choices.

Whether customers are planning to upgrade their personal collection or secure once-a-year festive deals, Black Friday Hourstorm promises unparalleled value, energy, and excitement.

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National News

Budget is pushing gold-related policy suggestions into focus.

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As Finance Minister Nirmala Sitharaman prepares to present the Union Budget on February 1, the “yellow metal” has shifted from a traditional household hedge to a high-stakes policy challenge. With global gold prices flirting with the $5,000/oz milestone and domestic rates hitting unprecedented highs of Rs.1.5 lakh per 10 grams, the government faces a delicate balancing act between consumer relief and macroeconomic stability.

1. The Import Duty Tug-of-War

The 2024 decision to slash basic customs duty from 15% to 6% was a landmark move that successfully halved gold smuggling cases. However, the 2025-26 price rally has effectively wiped out those gains for the end consumer.

  • The Argument for a Cut: Industry bodies are pushing for a further reduction (potentially to 4%) to align domestic prices with global benchmarks. Proponents argue this would further formalize the market and boost the competitiveness of India’s gem and jewellery exports.

  • The Revenue Constraint: While a duty cut helps consumers, the government must weigh this against a widening Current Account Deficit (CAD). With gold import values rising 16% year-on-year (reaching ~$51 billion), further slashing duties could inadvertently encourage higher dollar outflows.

2. Monetizing “Idle” Wealth

A core theme emerging for Budget 2026 is the transition from physical to digital gold. Indian households hold an estimated $4 trillion in gold—nearly matching the nation’s GDP.

  • Sovereign Gold Bond (SGB) Revival: There is significant pressure to relaunch SGB tranches. These bonds are seen as a “win-win”: they provide the government with capital without the physical import burden, while offering investors tax-free capital gains and interest.

  • Tax Parity: Experts are calling for a unified tax structure. Currently, Gold ETFs become “long-term” after 12 months, whereas physical gold and gold mutual funds require 24 months. Correcting this disparity could be a key “Viksit Bharat” move to integrate gold into the formal economy.

3. The Industrial & Geopolitical Context

Unlike previous years, the 2026 budget is set against a backdrop of unique global pressures:

  • Safe-Haven Rush: Geopolitical tensions and US rate cuts have driven a 67% price surge in 2025.

  • Currency Volatility: A weaker Rupee has amplified global price hikes, making gold significantly more expensive for Indian buyers compared to international spot rates.

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