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Black Friday Hourstorm is back at AVR Swarna Mahal Jewellers

AVR Swarna Mahal Jewellers & VENDI unveil a high-voltage one-day countdown event where the biggest discounts drop first—offering unmatched value, peak excitement, and a seamless shopping experience across all jewellery categories.

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Black Friday Hourstorm is back on 28th November 2025 at AVR Swarna Mahal Jewellers & VENDI — and this year, the excitement is being taken to an entirely new level.

The iconic one-day jewellery shopping marathon returns with a refreshed format designed to maximise anticipation, urgency, and value for customers. The experience begins with the biggest, highest-value discount of the season going live first, and then progressively reducing every few hours. This reverse countdown model is crafted to create peak FOMO, ensuring that early shoppers unlock the best deals before they vanish.

Customers can enjoy unmatched offers across all jewellery categories — from contemporary daily-wear designs to grand bridal collections — all under one roof, for just a few hours. The event will feature dedicated queue managers for smooth crowd control, controlled entry to ensure comfort and safety, a seamless billing and service process to minimise wait times, and fully staffed counters to help customers make quick, confident choices.

Whether customers are planning to upgrade their personal collection or secure once-a-year festive deals, Black Friday Hourstorm promises unparalleled value, energy, and excitement.

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Belgian Consul General H. E. Mr. Pierre Stverlynck Graces BDB Annual Day  

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  • Event marks 42 years of Incorporation and 16 years of Operations
  • Recently-appointed Consul-General’s first visit to the Bourse helps strengthen a century-old bond
  • Long service awards presented to outstanding employees

Bharat Diamond Bourse today marked 42 years of incorporation and 16 years since the commencement of operations at the BDB Complex in BKC with a special programme graced by H. E. Pierre Stverlynck – Consul General of Belgium in Mumbai as Chief Guest and a number of leading diamantaires.

The function was organised to celebrate the crucial roles played both by the visionaries who conceptualised the need for a centralised infrastructure to boost the diamond trade over four decades ago, and the employees who have run the daily operations in a highly efficient and professional manner. 

In his Welcome Address, BDB Vice President, Mehul Shah explained the significance of celebrating twin milestones – 42 years of incorporation and 16 years of operations. He said:

“BDB began with a vision and is now the world’s largest operational bourse, and a symbol of India’s leadership in the diamond world and excellence in every aspect of operations.”

He added, “It is significant that the Consul General of Belgium is with us on this special occasion. Antwerp and Mumbai have a very close relationship, going back more than 100 years. Today the two cities have bonds based on trust, trade and friendship. We are committed to strengthening this bond over the next century as well.” 

Congratulating the awardees he said that members may be the owners, but it is the staff who run the complex and have helped build it as the “best of the best” centres for diamonds. “Personal integrity combined with hi-tech surveillance have made BDB one of the safest places in the world,” he explained, and urged all present never to forget that “it is the soldiers who fight and win the wars.” Mr Shah offered compliments to all the awardees and congratulated Team BDB. 

Speaking on the occasion, Anoop Mehta, President BDB, welcomed Mr Stverlynck who has recently assumed charge as Consul General of Belgium in Mumbai.

“We are sure that this will be the first of many visits to our Bourse,” he said, noting that the Consulate is the nearest neighbour of the complex. 

“The BDB leadership has always enjoyed a very special relationship with the Belgian consulate,” he added, “built on the longstanding bonds between the diamond industry in our two countries.”

Mr Mehta said it was heartening that so many employees had remained loyal to the BDB for multiple years, and urged all gathered to reach out through their department heads to put forward suggestions for further changes and improvements

Mr Stverlynck, who was on his first visit to the Bourse after assuming charge as Consul General, said he was extremely impressed with the facilities available for exporters within the complex. Assuring the trade of cooperation and support, he said he was happy to be personally present to celebrate such a remarkable institution as BDB that has become a key pillar of the India diamond industry.

Congratulating the leadership for its role in steering the bourse, as well as those employees who had received long service awards, Mr. Stverlynck said:

“The consolidated knowledge and experience of so many from those at the top to a number of others who contributed in various ways, is an asset to the industry.”

Special long service awards were presented to employees who completed special milestones during the year. These included 30-year, 25-, 15-, 10- and 5-year service awards to a few employees. 

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