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GJEPC Delegation Studies Romania’s Jewellery Retail Market

The Delegation Examined Premium Jewellery Retail Formats Gaining Insights Into Local Consumer Preferences For 14k and 18k White and Rose Gold Jewellery

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As part of GJEPC’s broader Eastern Europe trade mission covering Poland, Romania and Serbia, the GJEPC trade delegation conducted an intensive market study tour at Băneasa Shopping City in Bucharest, Romania, on 21 May 2026, with support from the Embassy of India in Romania.

The discussions were set against a market backdrop where Romania’s gem and jewellery imports stood at about US$579 million in 2024, where India currently holds a modest 1.3% share, signalling significant room for expansion.

The delegation also met HE Dr. Manoj Kumar Mohapatra, Ambassador of India to Romania, as part of its outreach efforts to deepen bilateral trade engagement and explore growth opportunities for Indian gem and jewellery exports in Eastern Europe.

A detailed briefing session led by Ms. Andreea, Senior Commercial Officer, offered the delegation an in-depth understanding of Romania’s jewellery retail landscape, consumer purchasing behaviour, sourcing dynamics, and emerging opportunities for Indian exporters. The session formed part of the delegation’s retail study programme in the Romanian capital.

The delegation examined premium jewellery retail formats and luxury brand positioning, gaining insights into local consumer preferences for 14k and 18k white and rose gold jewellery, diamond collections, and contemporary retail concepts.

Mital Doshi, delegation leader and Convenor – BITC, GJEPC, along with fellow team members, engaged in discussions on import logistics, regional distribution channels, and product adaptation strategies tailored to Eastern European markets.

During the market study tour, the delegation visited and analysed several major jewellery and luxury retail brands, including Teilor, Sabrini, Kultho, Cellini, Oxette, Damiani, Chopard, and Freywille, along with other international brand outlets operating within the shopping complex.

The engagement marks another step in strengthening India-Romania gem and jewellery trade ties and identifying new business opportunities for Indian exporters in the Eastern European market.

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GJEPC Auckland Visit Targets Growth In India-NZ Jewellery Trade

The Opportunity In New Zealand Is Significant Relative To The Current Level Of Jewellery Trade. India’s Gem and Jewellery Exports To New Zealand Rose 50.56% To US$25.46 Million In FY2025-26, From US$16.91 Million In FY2024-25.

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The GJEPC trade delegation’s Auckland programme has highlighted the scope for expanding India’s gem and jewellery exports to New Zealand as the two countries move towards implementing their recently concluded Free Trade Agreement (FTA).

The Auckland visit was part of GJEPC’s Australia and New Zealand trade delegation, held from 20-26 August 2026, with the delegation focused on connecting Indian manufacturers and exporters with buyers and industry stakeholders across the two markets.

The opportunity in New Zealand is significant relative to the current level of jewellery trade. India’s gem and jewellery exports to New Zealand rose 50.56% to US$25.46 million in FY2025-26, from US$16.91 million in FY2024-25.

The recently concluded India-New Zealand FTA is expected to create further opportunities for Indian exporters. New Zealand has committed to duty-free access for Indian exports across 100% of its tariff lines once the agreement enters into force.

On 26th August, Vijay Mangukiya, Convener – International Events, GJEPC and leader of the delegation, met Dr. Madan Mohan Sethi, Consul General of India in Auckland. Mangukiya has said the delegation was aimed at bringing Indian manufacturers and exporters closer to buyers and industry stakeholders in both Australia and New Zealand, with the objective of identifying new business opportunities and developing long-term partnerships.

The delegation’s Auckland market visits covered a broad cross-section of the local jewellery sector, including Michael Hill, Wallace Bishop, Hardy Brothers, Prouds, and Partridge Jewellers. The delegation also observed international luxury and contemporary jewellery brands including Van Cleef & Arpels, Roberto Coin, Messika and FOPE, reflecting the competitive environment in which Indian exporters would be seeking to establish or expand relationships.

India’s exports of individual jewellery categories to New Zealand also recorded strong growth in FY2025-26. Gold jewellery exports rose 84% to US$17.47 million, while silver jewellery exports doubled to US$0.91 million. Lab-grown diamond exports rose 2% to US$0.63 million, and imitation jewellery increased 13.16% to US$0.43 million. Cut and polished diamond exports were US$5.76 million.

The figures underline the growing contribution of finished jewellery to India’s New Zealand business. With the FTA expected to improve market access and the Auckland market showing demand across gold, diamonds, coloured stones, pearls and branded jewellery, GJEPC’s delegation is seeking to convert this existing growth into deeper commercial relationships.

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