National News
GJEPC Conducts Successful Outreach at Mallapuram Members Meet

GJEPC made an impact at the AKGSMA Members Meet held at the Rose Lounge Auditorium, Mallapuram on 18 May, drawing an enthusiastic crowd of around 400 to 450 local jewellers in the state of Kerala.
Naheed Sunke, Assistant Director, GJEPC, gave an overview of the Council’s ongoing initiatives, while also highlighting the upcoming IIJS Premiere 2025. The event also featured a presentation by Murali Iyer from De Beers on the INDRA platform, further enriching the knowledge-sharing session.
In seminars targeted at regional jewellery communities, GJEPC provided detailed presentations on the advantages of GJEPC membership and government policies beneficial to MSMEs.They explained schemes like the International Cooperation (IC) scheme, Capacity Building scheme, and collateral-free loan options, all aimed at empowering small manufacturers.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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