National News
GJEPC Champions India-Saudi Gem & Jewellery Trade Collaboration through SAJEX 2025
The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of India’s gem and jewellery industry, is set to host the first-ever Saudi Arabia Jewellery Exposition (SAJEX 2025) from 11th to 13th September 2025 at the Jeddah Superdome.
This landmark event is supported by the Ministry of Commerce & Industry, Government of India, the Consulate General of India in Jeddah and the Embassy of India in Riyadh. SAJEX 2025 is Powered by IGI and supported by Saudi Invest, Jeddah Chamber, Makkah Chamber, The Jeddah Jewellery Association, Dubai Jewellery Group, and Gold Centre, with Arabian Horizon as the official destination management company.
Positioned as “The World Gem & Jewellery Fair”, the exposition will bring together 200+ exhibitors across 250 booths from India, Saudi Arabia, UAE, Hong Kong, and Lebanon, and is expected to welcome more than 2,000 trade buyers. Exhibits will cover the entire jewellery spectrum including diamond and coloured gemstones, gold jewellery (18kt, 21kt, 22kt), platinum jewellery, lab-grown diamonds, prêt and bridal collections, gifting jewellery, and jewellery technology. Alongside the exhibition, curated knowledge sessions, networking forums, and design showcases will further drive industry growth and collaboration.
A major highlight will be the World Jewellery Investment Forum, jointly hosted by GJEPC and the Ministry of Investment of Saudi Arabia (MISA) on 11th September. The forum will bring together government leaders, global brands, investors, and industry experts to explore investment and growth opportunities across the jewellery value chain, reflecting Saudi Arabia’s rapidly evolving market and its growing importance as a hub for trade and investment in the region.
Fahad Ahmed Khan Suri, Consul General of India in Jeddah, said, “SAJEX 2025 goes beyond being an exhibition — it reflects the strengthening ties between India and Saudi Arabia. Combining India’s rich tradition of jewellery craftsmanship with Saudi Arabia’s expanding role in the global luxury market, this event creates a unique platform for industry players to connect, collaborate, and grow together. The Consulate takes great pride in supporting this initiative, which highlights the growing economic partnership and shared vision for innovation and opportunity in the jewellery sector.”
Kirit Bhansali, Chairman, GJEPC, said, “The jewellery market in Saudi Arabia is expanding at a remarkable pace, with estimates suggesting it will reach USD 8.34 billion by 2030. As the Gulf’s largest economy, with a GDP of USD 1.1 trillion, Saudi Arabia is fast emerging as a key player in the global luxury and retail landscape. SAJEX represents a significant step towards deepening India-Saudi collaboration, creating new opportunities for trade, innovation, and industry leadership, while strengthening ties and unlocking the full potential of the jewellery sector in the region and beyond.”
Saudi Arabia, the Gulf’s largest economy with a GDP of USD 1.1 trillion, is witnessing rapid growth in jewellery demand, projected to nearly double from USD 4.56 billion in 2024 to USD 8.34 billion by 2030. Rising appetite for 18K and 21K plain gold jewellery, diamond-studded pieces, and premium design-led products makes the Kingdom an important destination for Indian exporters.
With exports of USD 28.7 billion in FY 2024–25, India remains the world’s leading supplier of gems and jewellery. Through SAJEX, GJEPC aims to establish a dedicated B2B platform in Saudi Arabia, strengthening bilateral trade, fostering cultural exchange, and positioning Indian craftsmanship at the heart of the Kingdom’s evolving luxury market.
The strong response to SAJEX was already evident during its curtain-raiser events in Jeddah and Riyadh in July 2025, which brought together over 280 Saudi stakeholders, including leading retailers and wholesalers. Building on this momentum, SAJEX 2025 seeks to further align with the Kingdom’s Vision 2030, reinforcing India–Saudi trade collaboration and expanding India’s global jewellery footprint.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
-
National News23 hours agoMMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
-
International News23 hours agoGJEPC Auckland Visit Targets Growth In India-NZ Jewellery Trade
-
National News2 days agoWAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
-
International News2 days agoGuyana Targets Gold and Jewellery Hub Status By 2030
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.