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GJEPC Champions India-Saudi Gem & Jewellery Trade Collaboration through SAJEX 2025

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The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of India’s gem and jewellery industry, is set to host the first-ever Saudi Arabia Jewellery Exposition (SAJEX 2025) from 11th to 13th September 2025 at the Jeddah Superdome.

This landmark event is supported by the Ministry of Commerce & Industry, Government of India, the Consulate General of India in Jeddah and the Embassy of India in Riyadh. SAJEX 2025 is Powered by IGI and supported by Saudi Invest, Jeddah Chamber, Makkah Chamber, The Jeddah Jewellery Association, Dubai Jewellery Group, and Gold Centre, with Arabian Horizon as the official destination management company.

Positioned as “The World Gem & Jewellery Fair”, the exposition will bring together 200+ exhibitors across 250 booths from India, Saudi Arabia, UAE, Hong Kong, and Lebanon, and is expected to welcome more than 2,000 trade buyers. Exhibits will cover the entire jewellery spectrum including diamond and coloured gemstones, gold jewellery (18kt, 21kt, 22kt), platinum jewellery, lab-grown diamonds, prêt and bridal collections, gifting jewellery, and jewellery technology. Alongside the exhibition, curated knowledge sessions, networking forums, and design showcases will further drive industry growth and collaboration.

A major highlight will be the World Jewellery Investment Forum, jointly hosted by GJEPC and the Ministry of Investment of Saudi Arabia (MISA) on 11th September. The forum will bring together government leaders, global brands, investors, and industry experts to explore investment and growth opportunities across the jewellery value chain, reflecting Saudi Arabia’s rapidly evolving market and its growing importance as a hub for trade and investment in the region.

Fahad Ahmed Khan Suri, Consul General of India in Jeddah, said, “SAJEX 2025 goes beyond being an exhibition — it reflects the strengthening ties between India and Saudi Arabia. Combining India’s rich tradition of jewellery craftsmanship with Saudi Arabia’s expanding role in the global luxury market, this event creates a unique platform for industry players to connect, collaborate, and grow together. The Consulate takes great pride in supporting this initiative, which highlights the growing economic partnership and shared vision for innovation and opportunity in the jewellery sector.”

Kirit Bhansali, Chairman, GJEPC, said, “The jewellery market in Saudi Arabia is expanding at a remarkable pace, with estimates suggesting it will reach USD 8.34 billion by 2030. As the Gulf’s largest economy, with a GDP of USD 1.1 trillion, Saudi Arabia is fast emerging as a key player in the global luxury and retail landscape. SAJEX represents a significant step towards deepening India-Saudi collaboration, creating new opportunities for trade, innovation, and industry leadership, while strengthening ties and unlocking the full potential of the jewellery sector in the region and beyond.”

Kirit bhansali

Saudi Arabia, the Gulf’s largest economy with a GDP of USD 1.1 trillion, is witnessing rapid growth in jewellery demand, projected to nearly double from USD 4.56 billion in 2024 to USD 8.34 billion by 2030. Rising appetite for 18K and 21K plain gold jewellery, diamond-studded pieces, and premium design-led products makes the Kingdom an important destination for Indian exporters.

With exports of USD 28.7 billion in FY 2024–25, India remains the world’s leading supplier of gems and jewellery. Through SAJEX, GJEPC aims to establish a dedicated B2B platform in Saudi Arabia, strengthening bilateral trade, fostering cultural exchange, and positioning Indian craftsmanship at the heart of the Kingdom’s evolving luxury market.

The strong response to SAJEX was already evident during its curtain-raiser events in Jeddah and Riyadh in July 2025, which brought together over 280 Saudi stakeholders, including leading retailers and wholesalers. Building on this momentum, SAJEX 2025 seeks to further align with the Kingdom’s Vision 2030, reinforcing India–Saudi trade collaboration and expanding India’s global jewellery footprint.

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Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~

The Store Is PNG Jewellers’ 81st Overall and Its Fifth In UP following Lucknow, Kanpur, Gorakhpur and Varanasi.

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Member of Parliament and Indian film actor Kangana Ranaut inaugurated PNG Jewellers new store in Ayodhya. The store is PNG Jewellers’ 81st overall and its fifth in UP following Lucknow, Kanpur, Gorakhpur and Varanasi. Located next to Rikabganj Women Police Station, the new store gives Ayodhya customers access to PNG Jewellers’ products, collections, and quality service closer to home.

Dr. Saurabh Gadgil, CMD- PNG Jewellers, said:

“Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations.”

Kangana Ranaut added:

“Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers’ new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya.’’

The occasion also marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. Launched by Kangana Ranaut, the collection is being introduced in its initial phase across PNG stores in North India

The store also showcases a range of gold, diamond, temple and bridal jewellery for weddings, festive occasions and everyday wear. Customers can explore PNG Jewellers’ collections, including Saptam, Katha, Pratha, Eiina and Polmi, with designs crafted for local tastes.

Ayodhya, revered as the birthplace of Lord Shree Ram, draws people from across the country for its temples, festivals and deeply rooted traditions. Jewellery is closely tied to weddings, festivals and family celebrations in the city. The new store allows PNG Jewellers to serve local customers more conveniently while continuing its expansion in Uttar Pradesh. To celebrate the opening, the brand introduced limited-period inaugural offers of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges*, valid till 15th November, 2026.

Adding to the excitement of the festive season, PNG Jewellers brings together its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor for the first time in a special festive television commercial. The campaign marks a significant moment, bringing together two of Bollywood’s most iconic stars in a celebration of tradition, elegance and contemporary appeal. This much-awaited collaboration also reflects PNG Jewellers’ vision of connecting its nearly two-century-old legacy with a new generation of consumers.

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