Connect with us

National News

From Poojas to Dandiya Nights: Kushal’s fashion & silver jewellery Introduces its Festive Navratri Edit

Published

on

As India prepares to welcome the vibrant festival of Navratri, Kushal’s Fashion and silver Jewellery unveils a festive collection that beautifully captures the energy and joy of the nine nights. With designs ranging from oxidised silver chaandbalis, kundan jewellery to 92.5 pure silver necklaces and richly embellished chokers, the collection brings together traditional artistry with contemporary versatility, making it the perfect choice for both rituals and revelry.

156635
173034 & 173927
154311,157258,157128.
156652

Navratri, one of India’s most cherished festivals, is a time of devotion, dance, colour, and community. From energetic garba and dandiya nights to temple rituals and family gatherings, jewellery plays a central role in enhancing festive attire. Kushal’s latest Navratri collection honours these traditions with intricate detailing, bold motifs, and versatile designs that complement lehenga cholis, silk sarees, kurtas, and modern Indo-fusion ensembles alike.

157104
156604
156596,156594,157128
163061 & 163033

The collection highlights intricate kundan sets with floral and beaded detailing, statement chaandbalis with ruby-inspired accents, and versatile cuffs and bracelets that bring a contemporary twist to traditional festive looks. Equally eye-catching are the elegant 92.5 pure silver necklaces with carved stone motifs, crafted for traditional puja and family occasions. Adding to the festive grandeur are pearl-layered chokers and statement sets in vibrant green stones, designed to elevate lehengas, anarkalis, and richly embroidered ghagras for high-energy dance nights.

163054
154268
154301

The Navratri Collection is curated with styling versatility at its heart, offering jewellery that transitions effortlessly across occasions. Pure silver necklaces pair beautifully with vibrant silk sarees and embroidered kurtas for rituals and temple visits. Layered chokers with pearls and bangles bring glamour to lehenga cholis and anarkalis for garba and dandiya, while oxidised chaandbalis and cuffs add a bold charm to Indo-fusion looks such as crop tops with skirts or boho-inspired kurtis. Each piece allows women to express their personal style while staying rooted in festive tradition.

With its thoughtful mix of elegance and statement-making appeal, Kushal’s Fashion & Silver Navratri Collection celebrates the richness of Indian craftsmanship and the joy of the festive season. These are designs to be treasured, versatile enough to shine across traditional occasions and contemporary celebrations alike. The collection starts at INR 1,690.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

National News

IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform

Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses

Published

on

The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.

An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.

The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.

Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”

IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.


Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:

“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x