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From Poojas to Dandiya Nights: Kushal’s fashion & silver jewellery Introduces its Festive Navratri Edit

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As India prepares to welcome the vibrant festival of Navratri, Kushal’s Fashion and silver Jewellery unveils a festive collection that beautifully captures the energy and joy of the nine nights. With designs ranging from oxidised silver chaandbalis, kundan jewellery to 92.5 pure silver necklaces and richly embellished chokers, the collection brings together traditional artistry with contemporary versatility, making it the perfect choice for both rituals and revelry.

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Navratri, one of India’s most cherished festivals, is a time of devotion, dance, colour, and community. From energetic garba and dandiya nights to temple rituals and family gatherings, jewellery plays a central role in enhancing festive attire. Kushal’s latest Navratri collection honours these traditions with intricate detailing, bold motifs, and versatile designs that complement lehenga cholis, silk sarees, kurtas, and modern Indo-fusion ensembles alike.

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The collection highlights intricate kundan sets with floral and beaded detailing, statement chaandbalis with ruby-inspired accents, and versatile cuffs and bracelets that bring a contemporary twist to traditional festive looks. Equally eye-catching are the elegant 92.5 pure silver necklaces with carved stone motifs, crafted for traditional puja and family occasions. Adding to the festive grandeur are pearl-layered chokers and statement sets in vibrant green stones, designed to elevate lehengas, anarkalis, and richly embroidered ghagras for high-energy dance nights.

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The Navratri Collection is curated with styling versatility at its heart, offering jewellery that transitions effortlessly across occasions. Pure silver necklaces pair beautifully with vibrant silk sarees and embroidered kurtas for rituals and temple visits. Layered chokers with pearls and bangles bring glamour to lehenga cholis and anarkalis for garba and dandiya, while oxidised chaandbalis and cuffs add a bold charm to Indo-fusion looks such as crop tops with skirts or boho-inspired kurtis. Each piece allows women to express their personal style while staying rooted in festive tradition.

With its thoughtful mix of elegance and statement-making appeal, Kushal’s Fashion & Silver Navratri Collection celebrates the richness of Indian craftsmanship and the joy of the festive season. These are designs to be treasured, versatile enough to shine across traditional occasions and contemporary celebrations alike. The collection starts at INR 1,690.

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National News

GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation

The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.

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A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India,  along with his senior team.

During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.

GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.

The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.

Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.

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