National News
GJEPC Chairman Meets New Customs Commissioner to Strengthen Trade Facilitation
Mr. Kirit Bhansali welcomes Commissioner Santosh Kumar Mishra, discussing industry challenges and reaffirming collaborative efforts for smoother gem and jewellery trade.
The Gem & Jewellery Export Promotion Council (GJEPC) extended a warm welcome to Mr. Santosh Kumar Mishra, the newly appointed Commissioner of Customs at the Precious Cargo Customs Clearance Centre (PCCCC), during a meeting with Mr. Kirit Bhansali, Chairman of GJEPC.
During the meeting, Mr. Bhansali addressed several critical issues currently affecting exporters and importers in the gem and jewellery sector. He emphasized the need for continued support from the Customs department to ensure streamlined and efficient trade processes.

Commissioner Mishra expressed his appreciation for the constructive dialogue and assured the industry’s stakeholders of his department’s unwavering commitment to enhancing the ease of doing business. He stated, “When you flourish, we flourish, and the country flourishes,” underlining the significance of a strong, collaborative relationship between Customs and trade organizations like GJEPC.
The meeting concluded on a positive note, setting the stage for strengthened cooperation and proactive engagement to address industry concerns and enable seamless operations in India’s gem and jewellery trade ecosystem.
National News
5 Reasons Why the ‘Shubh Labh’ Collection by Dassani Brothers Stands Out
A Refined Blend of Auspicious Symbolism, Polki Craftsmanship, and Modern Versatility Positions the ‘Shubh Labh’ Collection as a Strong Contender in Today’s Jewellery Market
Blending heritage craftsmanship with contemporary design sensibilities, the newly unveiled ‘Shubh Labh’ collection by Dassani Brothers is a thoughtful celebration of prosperity, elegance, and versatility. Here’s a closer look at what makes this collection remarkable:
1. Rooted in Auspicious Symbolism

At the heart of the collection lies a strong cultural narrative. Designs are inspired by traditional motifs such as Shubh and Labh, lotus patterns, and elements symbolising wealth and positivity, making each piece meaningful beyond its aesthetic appeal.
2. Signature Craftsmanship with a Modern Twist
The collection showcases Dassani Brothers’ expertise in Polki, Jadau, and diamond jewellery, bringing together time-honoured techniques with refined, contemporary finishes suited for today’s consumers.

3. A Balanced Mix of Statement and Everyday Pieces

From bold bridal sets to lightweight, wearable designs, ‘Shubh Labh’ offers a well-curated mix that caters to varied preferences, ensuring relevance across occasions without compromising on elegance.
4. Designed for Versatility
Each piece is crafted to seamlessly transition between traditional and modern wardrobes. Whether styled with ethnic ensembles or fusion wear, the designs offer flexibility for multiple looks and settings.

5. Retail-Ready with Strong Market Appeal
Built with both consumers and retailers in mind, the collection features a highly sellable assortment. With its blend of design diversity, accessibility, and strong turnover potential, it is positioned to perform well across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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