National News
GJEPC Chairman Meets New Customs Commissioner to Strengthen Trade Facilitation
Mr. Kirit Bhansali welcomes Commissioner Santosh Kumar Mishra, discussing industry challenges and reaffirming collaborative efforts for smoother gem and jewellery trade.
The Gem & Jewellery Export Promotion Council (GJEPC) extended a warm welcome to Mr. Santosh Kumar Mishra, the newly appointed Commissioner of Customs at the Precious Cargo Customs Clearance Centre (PCCCC), during a meeting with Mr. Kirit Bhansali, Chairman of GJEPC.
During the meeting, Mr. Bhansali addressed several critical issues currently affecting exporters and importers in the gem and jewellery sector. He emphasized the need for continued support from the Customs department to ensure streamlined and efficient trade processes.

Commissioner Mishra expressed his appreciation for the constructive dialogue and assured the industry’s stakeholders of his department’s unwavering commitment to enhancing the ease of doing business. He stated, “When you flourish, we flourish, and the country flourishes,” underlining the significance of a strong, collaborative relationship between Customs and trade organizations like GJEPC.
The meeting concluded on a positive note, setting the stage for strengthened cooperation and proactive engagement to address industry concerns and enable seamless operations in India’s gem and jewellery trade ecosystem.
BrandBuzz
TrueSilver Launches ‘Half and Half’ Dual-Tone Silver Jewellery Collection
New range blends sterling silver with gold plating, catering to versatile, everyday styling
ACPL Exports has expanded its portfolio under its digital-first brand TrueSilver with the launch of the Half and Half collection, a contemporary dual-tone jewellery line combining sterling silver with gold plating.

The collection features 40 designs across necklaces, earrings, bracelets, and rings, designed to transition seamlessly between Indian and Western wear. Crafted in BIS-hallmarked 925 sterling silver, the pieces emphasise durability, quality, and styling versatility for both everyday and occasion wear.

The launch reflects a growing consumer preference for multi-functional jewellery that balances aesthetics with practicality. With products like dual-tone earrings, rings, necklaces, and bracelets, the collection offers modern designs suited to evolving fashion sensibilities.
As part of its strategy, TrueSilver continues to leverage ACPL Exports’ global expertise while strengthening its footprint in India’s digital jewellery market.

Vandana Bhalla CMO, TrueSilver said, “The Half and Half collection celebrates individuality and contrast, combining silver with gold tones to create versatile jewellery that is bold, expressive, and adaptable to every style.”
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