National News
GJEPC Chairman Meets New Customs Commissioner to Strengthen Trade Facilitation
Mr. Kirit Bhansali welcomes Commissioner Santosh Kumar Mishra, discussing industry challenges and reaffirming collaborative efforts for smoother gem and jewellery trade.
The Gem & Jewellery Export Promotion Council (GJEPC) extended a warm welcome to Mr. Santosh Kumar Mishra, the newly appointed Commissioner of Customs at the Precious Cargo Customs Clearance Centre (PCCCC), during a meeting with Mr. Kirit Bhansali, Chairman of GJEPC.
During the meeting, Mr. Bhansali addressed several critical issues currently affecting exporters and importers in the gem and jewellery sector. He emphasized the need for continued support from the Customs department to ensure streamlined and efficient trade processes.

Commissioner Mishra expressed his appreciation for the constructive dialogue and assured the industry’s stakeholders of his department’s unwavering commitment to enhancing the ease of doing business. He stated, “When you flourish, we flourish, and the country flourishes,” underlining the significance of a strong, collaborative relationship between Customs and trade organizations like GJEPC.
The meeting concluded on a positive note, setting the stage for strengthened cooperation and proactive engagement to address industry concerns and enable seamless operations in India’s gem and jewellery trade ecosystem.
National News
Limelight Lab Grown Diamonds Reports Surge In First Time Buyers, Signaling New Akshaya Tritiya Trend!
Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, reported a strong Akshaya Tritiya performance this year, delivering 3X year-on-year growth, alongside a 200% surge in first-time buyers.
The development underscores a clear shift in consumer behaviour, with lab-grown diamonds increasingly gaining preference over traditional gold purchases during one of India’s most significant jewellery-buying occasions.
Traditionally considered an auspicious occasion for gold purchases, Akshaya Tritiya is now witnessing evolving consumer preferences, with buyers increasingly opting for design-led, value-driven lab-grown diamond jewellery. This year, a significant share of its festive demand came from new customers entering the category, reflecting growing awareness and acceptance.
Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said:

“We are witnessing a defining shift in consumer behaviour. Akshaya Tritiya has traditionally been synonymous with gold, but today, a new generation of buyers is actively choosing lab-grown diamonds. The surge in first-time buyers this year is a strong indicator that the category is moving firmly into the mainstream.”
With increasing adoption among first-time buyers and new-age consumers, Limelight continues to strengthen its position in India’s fast-growing lab-grown diamond jewellery segment while accelerating its expansion across key markets.
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