Jewellery brand Giva has inaugurated its first-ever airport store at Chennai International Airport, Terminal 1 Departures, as part of its strategy to expand its retail presence. The exclusive store offers travellers a curated selection of handcrafted silver jewellery, designed to meet the increasing demand for high-end accessories in the travel retail sector.

A representative from Vidvedaa Airports, which partnered with Giva for this launch, remarked, “Chennai International Airport has become a key retail hub, offering a wide array of brands across fashion, beauty, lifestyle, and accessories. We are excited to welcome Giva, further enhancing the shopping experience for travellers.”

Vidvedaa Airports, the authorized master concessionaire for both domestic and international terminals at Chennai Airport, plays a vital role in facilitating retail expansion by offering brands prime, high-traffic locations along with operational support. The addition of Giva to the airport’s retail lineup is in line with Vidvedaa’s strategy to diversify the retail offerings at the airport.

Commenting on the opportunity, a representative from Vidvedaa Airports added, “Airport retail presents a unique chance to engage with consumers in a dynamic environment. Our goal is to continually expand our offerings and ensure Chennai Airport remains a premier shopping destination.”

As airports in India continue to emerge as significant retail destinations, there is an increasing demand for jewellery, fashion, and lifestyle products. With this new store, Giva aims to further strengthen its presence in high-visibility locations, tapping into the growing travel retail market.