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Chow Sang Sang sees 15% decline in sales, 20% drop in profit

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Chow Sang Sang’s- China’s third biggest jewelry retailer (by revenue) – 2024 financial results reveal a company grappling with significant headwinds in its core markets. The reported net loss of 74 stores out of 1,032, coupled with a 15% decline in sales and a 20% drop in profit, paints a picture of a retailer under considerable pressure.

Significant Closures: The closure of 122 stores, predominantly in Mainland China, highlights a strategic retreat in response to declining sales. This indicates a recognition of over-saturation or underperforming locations. Limited Expansion: Opening only 48 stores suggests a conservative approach, focusing on optimizing existing resources rather than aggressive expansion.Future Uncertainty: The company’s statement regarding “prudent… physical store network consolidation” implies further closures are possible, reflecting a pessimistic outlook on near-term market recovery.

Revenue Decline: The 15% drop in revenue (HKD 21.18bn) signifies a substantial reduction in consumer spending on jewelry .Profit Slump: The 20% decrease in profit (HKD 805.6m) underscores the impact of reduced sales and potentially heightened operational costs.Same-Store Sales Decline: The steep decline in same-store sales (38% in Mainland China and 24% in Hong Kong and Macau) indicates a systemic issue, not just localized problems. This suggests a broader consumer shift away from jewelry purchases.

Weak Demand: The report attributes the poor performance to “weak demand,” suggesting a shift in consumer preferences or reduced discretionary spending.Record-High Gold Prices: Elevated gold prices likely impacted affordability, particularly for gold jewelry, potentially driving consumers to alternative investments or postponing purchases.Economic Slowdown: The economic slowdown in China, Hong Kong, and Macau created a challenging retail environment, affecting consumer confidence and spending.Declining Diamond Demand: The report specifically mentions a drop in diamond demand as a primary driver of the same-store sales decline. This may indicate a shift in consumer preference away from diamonds, or a reduction in high value purchases in general.

Focus on Cost Optimization: The store closures indicate a focus on cost reduction and operational efficiency.Potential Product Diversification: The decline in diamond demand may necessitate a strategic shift towards other product categories or price points.

E-commerce and Online Strategies: In a challenging physical retail environment, strengthening online sales channels becomes crucial.Market Adaptability: The company’s ability to adapt to changing consumer preferences and economic conditions will be critical for its future performance.

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International News

US jewellery sector continues contraction, sees 3.4% yoy decline:JBT

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The US jewelry sector continues its contraction, registering a 3.4% year-on-year decline in the total number of retail, wholesale, and manufacturing businesses, according to the latest data from the Jewelers Board of Trade (JBT). The sector has shown a consistent quarterly decline since at least Q3 2024, suggesting persistent structural challenges. Notably, the sharpest reduction in Q1 2025 was seen among manufacturers, while retailers and wholesalers also reported significant drops despite new business openings.

Key Findings–Overall Business Contraction:The total number of businesses fell by approximately 800 to 22,330 — a 3.4% decrease year-on-year.

Previous quarters reported similar declines:Q3 2024: -3.3%,Q4 2024: -3.2%

Despite the overall decline, 68 new retail jewelers opened during Q1 2025, showing some resilience and entrepreneurial activity in pockets of the sector.

The US jewelry sector is in a state of managed decline — not a collapse, but an ongoing reduction driven by structural changes in production, distribution, and consumer behavior. The steady quarterly decline suggests that without substantial adaptation, the number of businesses will continue to shrink.

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International News

Gold consolidates in the $3270 to $3380 range :AUGMONT BULLION REPORT

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Gold prices are fluctuating between $3270 (~Rs 94300) and $3380 (~Rs 96200), indicating contradictory signals from US-China trade talks.

U.S. President Donald Trump stated that trade talks with China are now occurring, contradicting Chinese allegations that no discussions have taken place to resolve the ongoing trade war.

On Friday, China exempted several US products from its 125% tariffs, indicating a potential resolution to the trade conflict between the two countries.

Long-term support comes from risk aversion demand, while tariffs and geopolitical turmoil will keep gold prices stable.

Gold buyers seize control as risk-off sentiment spreads through financial markets. US dollar and Treasury yields fall as speculators anticipate further Fed rate cuts. Traders are bracing for a critical US data week, with GDP, Core PCE, and NFP all in focus.

Technical Triggers      

The creation of a “Shooting Star” candlestick pattern in the weekly charts, indicates a probable uptrend reversal, which was an intriguing technical component of gold’s price movement last week.   If prices sustain below $3300 (~Rs 95000) this week, they may fall 50% to $3240 (~Rs 93000) and 61.8% to $3175 (~Rs 91500).

Support and Resistance:

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International News

Gold Surge Lifts Top 50 Mining Companies to $1.4 Trillion Despite Base Metal Slump

Precious Metals Drive Market Rebound as Trade Tensions and Battery Metal Weakness Persist

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A powerful rally in gold prices has propelled the combined market capitalization of the world’s 50 most valuable mining companies to $1.4 trillion, offsetting sharp declines in copper and lithium stocks amid ongoing global trade tensions.

The sector added nearly $80 billion in value in early 2025, partially clawing back losses sparked by new U.S. tariffs that rattled global markets. While the rebound marks a positive turn, overall mining valuations remain approximately $400 billion below their 2022 peak.

The rankings, based on data as of April 17 to avoid early-quarter market volatility, show precious metals leading the resurgence. Gold soared to a record $3,420 an ounce, reshaping the industry’s top tier. Gold-related firms now represent one-third of the Top 50’s total value, and six new companies — the highest quarterly addition since tracking began — entered the rankings, helping Canada surpass Australia in total miner valuations for the first time.

Meanwhile, copper miners bore the brunt of commodity headwinds. A steep decline in copper prices erased $53 billion in market value, pushing out names like Lundin Mining and Poland’s KGHM. Their exits made way for gold-focused entrants such as Lundin Gold, which doubled its valuation to $10.1 billion.

South African producers Harmony Gold and Goldfields also saw gains on the back of the gold boom, while Russia’s Polyus and Norilsk Nickel maintained their standings despite facing ongoing sanctions and limited global trading access.

In contrast, lithium’s decline was stark. Once represented by six companies in the Top 50, only Chilean miner SQM remains following a price collapse that decimated market caps across the battery metals space. Rare earth companies continued to struggle, with only China Northern Rare Earth retaining a spot in the rankings.

The changing composition of the Top 50 underscores gold’s growing dominance amid persistent economic uncertainty. With Uzbekistan’s state-owned Navoi Mining preparing for a high-profile IPO, more gold miners could join the elite ranks in the months ahead.

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