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GIVA Launches GIVA Go – Same-Day Delivery now live in multiple cities

With GIVA Go, customers can now receive their favourite jewellery pieces within just 24 hours of placing an order, making gifting and last-minute styling even more effortless.

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GIVA, one of India’s fastest-growing D2C fine jewellery brands, has announced the launch of GIVA Go, a new one-day delivery service now available across four major cities – Mumbai, Bangalore, Hyderabad, and Delhi.

GIVA Go is designed to bring convenience, speed, and thoughtfully designed, high-quality jewellery to modern shoppers. Whether it’s a birthday surprise, a spontaneous celebration, or simply a little self-love moment, GIVA Go ensures your jewellery arrives at your doorstep the very next day – beautifully packaged and ready to shine.

Anirudh Kudwa, Chief Revenue Office, said on the launch of GIVA Go – “With GIVA Go, we’re bringing speed as a strategic edge to the jewellery-buying experience – meeting the rising demand for faster fulfilment while staying true to our promise of quality, design, and thoughtful packaging. This launch strengthens our role in India’s evolving eCommerce ecosystem and reaffirms our commitment to creating a seamless, trust-led experience for today’s consumer.”

GIVA Go is now live across Mumbai, Bangalore, Hyderabad, and Delhi for a curated range of designs. As part of the rollout, the service will continue expanding to more cities in the coming months, making faster, more seamless access to GIVA’s signature pieces a reality for more customers across India.

With the launch of GIVA Go, the brand is strategically addressing the rising consumer demand for immediacy in jewellery, a trend long observed in categories like fashion, beauty, and skincare. By enabling same-day and next-day delivery, GIVA is positioning jewellery as an accessible, on-demand purchase, aligned with the evolving expectations of today’s digital-first, impulse-driven shopper.

How GIVA Go works – With strategically located dark stores in key cities, GIVA Go ensures same-day and next-day fulfilment powered by our logistics partners. Orders picked up between 12 PM to 1 PM are eligible for same-day delivery, while pickups made by 3 PM are delivered within a few hours in select areas.

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National News

Gold loan NBFC stocks face pressure as gold prices decline

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Gold loan NBFC stocks faced pressure as gold prices crashed, with Muthoot Finance and Manappuram Finance dropping 3% and 1.45%. Despite recent declines, both stocks show solid year-to-date gains of around 49% and 50%, respectively. Shares of Muthoot Finance slipped 4.29 percent to Rs 3,134.20 apiece on the NSE. The stock has declined for three straight sessions, losing nearly 6 percent during the period. Manappuram Finance also fell 2.8 percent to Rs 277.90 per share.

Gold prices eased for the third consecutive day as investors booked profits after a recent rally. Globally, the metal edged lower towards the $4,000-an-ounce mark amid concerns that its sharp gains had become overstretched. Weakness in gold prices typically weighs on gold financing companies as the value of collateral declines, impacting loan margins. Short-term challenges include potential slowdowns in loan disbursements and temporary margin pressure.

Gold loan NBFC stocks are facing pressure as gold prices have declined for three consecutive days. Muthoot Finance dropped 4.29% to Rs 3,134.20, losing nearly 6% over three sessions, while Manappuram Finance fell 2.8% to Rs 277.90. This decline comes as investors booked profits after gold’s recent rally toward the $4,000-an-ounce mark, with concerns that prices had become overstretched.

The connection between falling gold prices and these stocks is straightforward. Gold loan NBFCs lend money using gold jewelry as collateral, typically advancing around 75% of the gold’s value. When gold prices fall, the collateral backing their existing loans becomes less valuable, which squeezes their safety margins and creates potential risks. They may need to ask borrowers for additional collateral or close out some positions if the loan-to-value ratios become unfavorable.

Beyond the immediate risk concerns, falling gold prices also hurt the growth prospects of these companies. Lower prices mean they can only disburse smaller loans against the same quantity of gold, which directly impacts their ability to grow their loan books. Additionally, customers become hesitant to pledge their gold when prices are declining, preferring to wait for better valuations. This combination reduces both the size and volume of new loans.

However, the recent decline needs to be viewed in context. Despite the current pressure, both Muthoot Finance and Manappuram Finance are still showing impressive year-to-date gains of around 49-50%. This means the recent weakness represents a modest correction within a much larger uptrend. The stocks have performed exceptionally well throughout the year, and this pullback follows a period of strong gains.

Looking ahead, the key question is whether gold prices will stabilize or continue declining. Short-term challenges include potential slowdowns in loan disbursements and temporary margin pressure. However, gold loan NBFCs have weathered gold price volatility before, and their business model remains fundamentally sound with typically low non-performing assets. India’s deep cultural connection to gold ensures sustained demand for gold-backed financing regardless of short-term price movements. For investors, this situation could represent either a buying opportunity or a warning sign, depending on their view of gold’s longer-term trajectory.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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