National News
Deshya Redefines Valentine’s Gifting with Timeless Couture Jewellery
Designed by Rhea Poddar Loyalka, Deshya’s 18K gold creations transform love into heirloom-worthy expressions
This Valentine’s Day, Deshya invites couples to move beyond fleeting gestures and celebrate love that endures. The couture jewellery brand presents a refined alternative to traditional gifting, offering creations that symbolise permanence, emotion, and legacy.


Designed by Rhea Poddar Loyalka, each Deshya piece is an intimate expression of love, brought to life through exceptional craftsmanship, rare gemstones, and timeless design. Rooted in a rich gemological legacy and elevated by contemporary artistry, Deshya’s jewellery is crafted not just to be worn, but to be cherished across generations.
From heirloom-worthy rubies to diamonds that reflect forever, every creation is crafted in 18K gold and set with natural VVS/F–G quality diamonds. Balancing quiet opulence with everyday elegance, Deshya’s designs transition effortlessly from daily wear to life’s most meaningful moments—much like love itself. This Valentine’s Day, Deshya transforms a gift into a promise—one that stands the test of time
source: Deshya
National News
GJC Announces 15th Edition Of National Jewellery Awards – Celebrating Excellence & Innovation
The All India Gem & Jewellery Domestic Council (GJC) proudly announces the 15th edition of the National Jewellery Awards (NJA’26), India’s most prestigious celebration of excellence in the gem and jewellery industry. Widely regarded as the industry’s highest honour, the National Jewellery Awards recognise and celebrate exceptional achievements in jewellery design, manufacturing, retailing, craftsmanship, innovation, and branding.
Entries for NJA 2026 are now officially open. Jewellers, designers, Women entrepreneurs and students from across India are invited to participate. Submissions will be accepted until 22nd August 2026, through the official GJC portal.
The awards provide a national platform to showcase talent, gain recognition, network with peers, and enhance knowledge of the latest jewellery trends. Winning entries will receive nationwide acclaim and media visibility, reinforcing NJA’s reputation as the industry’s most coveted recognition of excellence. The winners will be announced on 3rd October 2026 at Jio World Convention Centre, Mumbai during India Gem and Jewellery Show – GJS Diwali Edition – A Grand Business to Business Expo #HumaraApnaShow.
By honouring the vision, artistry, and entrepreneurial spirit of India’s finest jewellers, NJA continues to inspire excellence, set new industry benchmarks, and reinforce the country’s position as a global leader in the gem and jewellery sector. Over the years, NJA has evolved into the definitive celebration of India’s finest jewellery artistry, where timeless craftsmanship meets contemporary innovation. Revered as the highest honour in the gem and jewellery fraternity, the awards recognise masterful creations that embody exceptional design, meticulous craftsmanship, artistic excellence, and unparalleled quality.
NJA is GJC’s endeavour to stimulate industry growth. It is the ultimate platform to inspire and recognize true talent among GJC’s valued members and associates. Nurturing creativity and honouring innovation, inspiration, passion, craft, and devotion that inspires the flair for new talent is the core objective of NJA. The immense success and recognition of NJA Awards in the industry have determined the 15th edition, with Ernst & Young (EY) as an Independent Process Advisor to emphasize brilliant aspects catering to every vital sector of the industry. Ultimately, NJA stands as the industry’s recognition by the industry, from the industry, to the industry — a true celebration of collective excellence.
The National Jewellery Awards (NJA’26) will feature five distinguished award segments encompassing 12 carefully curated categories and 28 sub-categories, celebrating excellence across the entire gem and jewellery value chain. From breathtaking jewellery designs and impeccable craftsmanship to retail excellence, branding, manufacturing, and business innovation, the awards honour those who continue to redefine creativity and set new benchmarks for the industry. Each category reflects the evolving aspirations of India’s jewellery sector while recognizing the visionaries whose artistry, precision, and entrepreneurial excellence are shaping the future of fine jewellery.
The winners will be selected through a rigorous, multi-tier evaluation process designed to uphold the highest standards of credibility and excellence. Entries will first be assessed by a distinguished Grand Jury comprising industry veterans, entrepreneurs, advisers, financier who will evaluate each submission for its design aesthetics, originality, craftsmanship, finishing, innovation, quality, and market impact. The process will culminate in a comprehensive Screening Jury review, ensuring every winning creation and brand is judged with fairness, transparency, and uncompromising attention to detail, reinforcing the National Jewellery Awards’ reputation as the industry’s most coveted recognition of excellence.
Announcing the opening of entries, Rajesh Rokde, Chairman, All India Gem & Jewellery Domestic Council (GJC), said,

“The 15th edition of the National Jewellery Awards reflects the remarkable journey and growing stature of India’s jewellery industry. NJA has emerged as a platform that provides nationwide recognition to exceptional talent while helping businesses expand their reach and reputation.
By celebrating excellence in design, craftsmanship and innovation, the awards not only inspire the industry but also strengthen the vision of ‘Make in India’ and showcase the extraordinary capabilities of Indian jewellers to the nation. Importantly, NJA also serves to connect with the national gems and jewellery communities, supporting upcoming talent across India and motivating the traditional essence of Indian culture through jewellery.”
Avinash Gupta, Vice Chairman, GJC, said:
“The 15th edition of the National Jewellery Awards reflects the remarkable journey and growing stature of India’s jewellery industry. NJA has emerged as a platform that provides nationwide recognition to exceptional talent while helping businesses expand their reach and reputation. By celebrating excellence in design, craftsmanship and innovation, the awards not only inspire the industry but also strengthen the vision of ‘Make in India’ and showcase the extraordinary capabilities of Indian jewellers to the nation.

Importantly, NJA also serves to connect with the national gems and jewellery communities, supporting upcoming talent across India and motivating the traditional essence of Indian culture through jewellery.”
Sunil Poddar, Convenor NJA, said:

“As we celebrate the 15th edition of the National Jewellery Awards, our commitment to recognising exceptional talent remains stronger than ever. NJA continues to spotlight artisans, designers and visionaries whose dedication and innovation shape the future of the jewellery industry. Over the years, the awards have evolved into the industry’s most respected and inclusive platform, honouring creativity, passion and excellence while setting new benchmarks for success.”
Rupesh Tambi, Joint Convenor, NJA, added:
“The National Jewellery Awards have consistently celebrated excellence, craftsmanship and innovation across every segment of the industry. The 15th edition further reinforces our commitment to nurturing talent through a fair, transparent and process-driven selection mechanism validated by Ernst & Young (EY). This credibility has made NJA one of the most trusted and respected awards in the Indian jewellery industry.”

Sumeet Anand, Joint Convenor, NJA, Said:

“The NJA has grown into a benchmark of credibility and prestige over the years. As we celebrate the 15th edition, it is not just an award ceremony—it is a recognition of the relentless passion, creativity, and integrity that drive our industry forward.”
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