National News
Deshya Redefines Valentine’s Gifting with Timeless Couture Jewellery
Designed by Rhea Poddar Loyalka, Deshya’s 18K gold creations transform love into heirloom-worthy expressions
This Valentine’s Day, Deshya invites couples to move beyond fleeting gestures and celebrate love that endures. The couture jewellery brand presents a refined alternative to traditional gifting, offering creations that symbolise permanence, emotion, and legacy.
Designed by Rhea Poddar Loyalka, each Deshya piece is an intimate expression of love, brought to life through exceptional craftsmanship, rare gemstones, and timeless design. Rooted in a rich gemological legacy and elevated by contemporary artistry, Deshya’s jewellery is crafted not just to be worn, but to be cherished across generations.
From heirloom-worthy rubies to diamonds that reflect forever, every creation is crafted in 18K gold and set with natural VVS/F–G quality diamonds. Balancing quiet opulence with everyday elegance, Deshya’s designs transition effortlessly from daily wear to life’s most meaningful moments—much like love itself. This Valentine’s Day, Deshya transforms a gift into a promise—one that stands the test of time
source: Deshya
National News
Kantilal Jewellers, Launches Flagship Showroom At Vastrapur, Ahmedabad
Marking Its First Expansion Outside Surat, The Massive Three-Story Space Is The Brand’s Largest Retail Destination To Date.
Surat-based Kantilal Jewellers, a legacy brand established in 1948, has expanded beyond its home base with the launch of a 28,000 sq. ft. flagship showroom at Keshavbaug Capital, Vastrapur, Ahmedabad.
Marking its first expansion outside Surat, the massive three-story space is the brand’s largest retail destination to date.
Palatial Architectural Concept: The store design takes inspiration from Jodhpur Palace, featuring Jharokha-style screens, marble passageways, domed skylights, chandelier lounges, and a central atrium linking all three levels.
Experiential Studio Retail: Departing from traditional counters, the showroom offers private studio spaces, VIP viewing areas, and dedicated experience centers.
Ambient Luxury: The shopping experience is elevated by live sitar and guitar performances alongside personalized consultation lounges.
Product Offering: The flagship showcases the brand’s signature gold, diamond, and bridal collections tailored for the Ahmedabad market.
Led by Director Jinay Choksi, this flagship rollout is a strategic move to establish a distinct, experiential luxury footprint across major Gujarat markets while preserving the heritage of the Kantilal brand.
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