National News
5 Affordable Jewellery Picks for Last-Minute Secret Santa Gifting by GIVA this season
The holiday rush is real; GIVA has come up with a last-minute Christmas Secret Santa Gifting options for this season. To overcome Secret Santa deadlines, office parties, and zero time to overthink gifting options. When you want something thoughtful, stylish, and easy on the pocket, jewellery always delivers. A hint of silver sparkle feels personal without being complicated, making it a safe yet special pick.
Whether it’s for a colleague you barely know, a friend who loves subtle accessories, or someone who appreciates everyday elegance, the right jewellery fits every vibe. Effortless, versatile, and instantly gift-worthy, these pieces make sure your last-minute Secret Santa still feels well planned.
Golden Cosmic Key Pendant With Link Chain
Add a hint of Christmas magic with this celestial silver piece. Crafted in 925 sterling silver and finished with a warm gold polish, this pendant blends the purity of silver with a soft festive glow. The planet-and-ring detail crowns a classic key silhouette, while delicate zircons shimmer like Christmas lights, an elegant keepsake for the season.
Silver Celestial Bloom Bracelet
The Silver Celestial Bloom Bracelet is the perfect touch for all your Christmas moments adding just the right amount of sparkle without ever stealing the show. Alternating polished crescent moons and oval-cut coloured zircons create a festive, twinkling rhythm reminiscent of winter lights. Crafted in 925 sterling silver, it’s lightweight, gentle on the skin, and effortlessly elegant. A subtle, season-ready piece that elevates every outfit.
Golden Inka Ear Piercings
The Inka Ear Piercings bring a bold, instinctive charm to your Christmas looks — perfect for parties, brunches, and every festive gathering in between. Their semi-floral silhouette, crafted in 925 sterling silver and studded with sparkling zircons, adds a fierce yet elegant twinkle. Designed for multiple piercings, they let you mix, match, and curate a look that’s entirely your own. A statement-ready piece that brings attitude, shine, and effortless celebration energy to the season.
Rose Gold Deer Heart Necklace
Inspired by the grace and quiet elegance of the deer, the Rose Gold Deer Heart Necklace captures a sense of beauty and strength in a delicate design. Featuring a refined deer silhouette, the necklace is highlighted with antlers studded with a shimmering zircon, adding just the right touch of sparkle. Finished in soft rose gold, this piece feels both charming and elegant — perfect for everyday wear or as a thoughtful gift.
Silver Christmas Longing Bracelet
The Silver Christmas Longing Bracelet captures the sweet anticipation of the holiday season, that childlike excitement we feel as Christmas draws near, made even more magical in shimmering silver. Designed to bring a playful festive touch to your look, it features an adorable motif of Rudolph chasing a snowflake, adding instant charm and warmth. Light, whimsical, and full of Christmas spirit, it’s perfect for brunches, cosy gatherings, and all the joyful moments December brings.
source:Giva
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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