National News
Gem & Jewellery BSM 2025 :Fruitful partnerships and meaningful dialogue
GJEPCs Gem & Jewellery Buyer-Seller Meet 2025 commenced with an air of optimism and global camaraderie, setting the stage for fruitful partnerships and meaningful dialogue between Indian manufacturers and international buyers.
The event was inaugurated with a grand unveiling, paving the way for over 40 international buyers to engage in curated one-on-one business meetings with Indian jewellery manufacturers and exporters. The venue buzzed with activity as new connections were forged and long-standing business relationships were rekindled.
Among the notable international buyers. Lisi Fracchia from Spain, visiting India for the first time, expressed her delight at the overwhelming business prospects. Her experience at the BSM not only introduced her to new business avenues but also gave her the opportunity to reconnect with existing suppliers participating in the show.
Cloyette Harris Stoute, representing Alliyette, USA, is also making her maiden visit to India. Her objective of understanding India’s advanced jewellery manufacturing technology and the comprehensive supply chain process was met with great satisfaction. Deeply impressed by her interactions with exhibitors, she shared her enthusiasm about returning in the future.
On the domestic front, Hitesh Thakar, General Manager at Mohit Diamond Pvt. Ltd, reflected on the invaluable insights gained during his meetings. He noted that conversations with buyers revealed their strategic focus on brand expansion, opening up new opportunities for his company to scale their business and adapt to evolving global demand.
Priyank Shah of Walking Tree, participating as a first-time exhibitor, commended the event’s structured format. The carefully filtered buyer group enabled targeted interactions, resulting in serious inquiries from markets such as the USA, Kazakhstan, Brazil, and beyond—particularly for custom-made jewellery.
The first day concluded on a high note, with an atmosphere rich in collaboration and discovery. The meet not only reflected the strength of India’s jewellery sector but also its growing global appeal.
National News
QWEEN Becomes India’s First Jewellery Brand To Introduce 7 Colours Of Gold
The Brand Challenges The Conventional Three-Colour Palette, Giving Consumers Seven Distinct Colours Of Gold To Choose From.
QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced 7 Colours of Gold, becoming the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to give consumers greater choice in expressing themselves through gold jewellery, expanding the conventional three-colour palette available in the country.
While coloured gold in the market is often created by changing the appearance of gold through rhodium plating or other surface treatments, QWEEN takes a fundamentally different approach. Each colour is created through carefully developed gold alloy compositions, so the colour comes from the gold itself, not from a coating on top of it.
QWEEN’s 7 Colours of Gold comprise Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon, and 24K Sunrise. Designed around the wearer’s individuality, the offering allows consumers to choose jewellery that complements their mood, skin tone, wardrobe, personality and lifestyle, making each piece feel deeply personal.
Seven colours is only the beginning. QWEEN moves beyond the traditional three-colour palette to make gold more personal and customisable, allowing consumers to choose their own gold colour across designs, while contemporary pieces bring multiple colours of gold together in unique combinations. The idea is simple: gold no longer has to come in one colour, or even one combination.
Amit Kumar, Co-Founder and CEO, QWEEN said:
“Gold has always been deeply emotional in India. It marks our milestones, carries memories and often becomes part of the stories we hold on to. At QWEEN, we believe something this personal should also leave room for self-discovery and self-expression. A woman is never just one version of herself; she has 20,000 shades. With 7 Colours of Gold, we wanted to give her more ways to express them, by reimagining not just how gold is worn, but what gold itself can look like.”
To showcase the offering, QWEEN has unveiled an innovative billboard featuring seven signature Apostrophe design rings, each in a distinct colour of gold, alongside the line, “Old is Gold. But Gold isn’t Old anymore.” The billboard’s lights switch on one by one, illuminating each colour in sequence and bringing the full seven-colour palette to life.
Consumers can explore the 7 Colours of Gold at QWEEN’s store at Aditya Ancora, Sector 50, Noida, where the experiential retail setting allows them to discover jewellery at their own pace.
QWEEN Becomes India’s First Jewellery Brand To Introduce 7 Colours Of Gold
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