National News
Gem & Jewellery BSM 2025 :Fruitful partnerships and meaningful dialogue
GJEPCs Gem & Jewellery Buyer-Seller Meet 2025 commenced with an air of optimism and global camaraderie, setting the stage for fruitful partnerships and meaningful dialogue between Indian manufacturers and international buyers.
The event was inaugurated with a grand unveiling, paving the way for over 40 international buyers to engage in curated one-on-one business meetings with Indian jewellery manufacturers and exporters. The venue buzzed with activity as new connections were forged and long-standing business relationships were rekindled.
Among the notable international buyers. Lisi Fracchia from Spain, visiting India for the first time, expressed her delight at the overwhelming business prospects. Her experience at the BSM not only introduced her to new business avenues but also gave her the opportunity to reconnect with existing suppliers participating in the show.
Cloyette Harris Stoute, representing Alliyette, USA, is also making her maiden visit to India. Her objective of understanding India’s advanced jewellery manufacturing technology and the comprehensive supply chain process was met with great satisfaction. Deeply impressed by her interactions with exhibitors, she shared her enthusiasm about returning in the future.
On the domestic front, Hitesh Thakar, General Manager at Mohit Diamond Pvt. Ltd, reflected on the invaluable insights gained during his meetings. He noted that conversations with buyers revealed their strategic focus on brand expansion, opening up new opportunities for his company to scale their business and adapt to evolving global demand.
Priyank Shah of Walking Tree, participating as a first-time exhibitor, commended the event’s structured format. The carefully filtered buyer group enabled targeted interactions, resulting in serious inquiries from markets such as the USA, Kazakhstan, Brazil, and beyond—particularly for custom-made jewellery.
The first day concluded on a high note, with an atmosphere rich in collaboration and discovery. The meet not only reflected the strength of India’s jewellery sector but also its growing global appeal.
National News
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
The New Collection Features Real-Life Professionals and Offers 92.5 BIS Hallmarked Sterling Silver and 18K Gold-Plated Jewellery, Designed To Complement Modern Workwear Across Every Profession and Personal Style.
Meetings, coffee runs, client presentations, brainstorming sessions, and after-work plans—every part of a working woman’s day deserves jewellery that keeps up. Celebrating the many hats women wear, Kushals Fashion Jewellery, India’s leading fashion jewellery brand, introduces ‘9 to Shine’, its latest Workwear Jewellery Collection, brought to life by real professionals who wear confidence just as effortlessly as they wear their jewellery.
Rooted in authenticity, the campaign shines a spotlight on women from diverse professions, ranging from entrepreneurs and HR professionals to clinical researchers and beyond. Each brings her own story, style, and personality to the campaign, proving that jewellery isn’t reserved for special occasions—it’s part of how today’s women show up every single day.
Created for women whose workwear reflects their mood each day, the ‘9 to Shine’ collection celebrates the many ways jewellery is worn today. Some days call for a sharp power suit, others for ethnic wear, co-ords, or a pair of casual denims. Whatever the day or dress code, the collection offers jewellery thoughtfully curated to complement every office look, mood, and personal style.
Featuring minimal layered necklaces, sleek chains and pendants, tennis bracelets, finger rings, pearl earrings, contemporary kadas, and antique-inspired earrings with a modern twist, each piece is thoughtfully designed to elevate an outfit without overpowering it. Crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, the collection combines premium craftsmanship with a lightweight, comfortable fit, making it ideal for women who seamlessly transition from work to after-hours plans.
Commenting on the launch, Manish Gulechha, CEO & Co-Founder, Kushals Fashion Jewellery, said:
“Workwear today isn’t defined by a single look. With ‘9 to Shine’, we’ve thoughtfully curated a collection that complements ethnic, western, formal, and casual office wear, making it easy for women to find jewellery that suits their personal style and every kind of workday.”
With ‘9 to Shine’, Kushals celebrates the women who bring confidence, ambition, and individuality to everything they do. Designed for every pitch, every promotion, every coffee break, every commute, and every small win along the way, the jewellery is crafted to move effortlessly with them, adding a touch of style and confidence to every workday.
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
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