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Gem & Jewellery BSM 2025 :Fruitful partnerships and meaningful dialogue

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GJEPCs  Gem & Jewellery Buyer-Seller Meet 2025 commenced with an air of optimism and global camaraderie, setting the stage for fruitful partnerships and meaningful dialogue between Indian manufacturers and international buyers.

The event was inaugurated with a grand unveiling, paving the way for over 40 international buyers to engage in curated one-on-one business meetings with Indian jewellery manufacturers and exporters. The venue buzzed with activity as new connections were forged and long-standing business relationships were rekindled.

Among the notable international buyers. Lisi Fracchia from Spain, visiting India for the first time, expressed her delight at the overwhelming business prospects. Her experience at the BSM not only introduced her to new business avenues but also gave her the opportunity to reconnect with existing suppliers participating in the show.

Cloyette Harris Stoute, representing Alliyette, USA, is also making her maiden visit to India. Her objective of understanding India’s advanced jewellery manufacturing technology and the comprehensive supply chain process was met with great satisfaction. Deeply impressed by her interactions with exhibitors, she shared her enthusiasm about returning in the future.

On the domestic front, Hitesh Thakar, General Manager at Mohit Diamond Pvt. Ltd, reflected on the invaluable insights gained during his meetings. He noted that conversations with buyers revealed their strategic focus on brand expansion, opening up new opportunities for his company to scale their business and adapt to evolving global demand.

Priyank Shah of Walking Tree, participating as a first-time exhibitor, commended the event’s structured format. The carefully filtered buyer group enabled targeted interactions, resulting in serious inquiries from markets such as the USA, Kazakhstan, Brazil, and beyond—particularly for custom-made jewellery.

The first day concluded on a high note, with an atmosphere rich in collaboration and discovery. The meet not only reflected the strength of India’s jewellery sector but also its growing global appeal.

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Chennai Named India’s Top City For Jewellry Influence In City Style Quotient 2026

National Study Finds Regional Cities Are Reshaping Where India Buys Fine Jewellery, With Craftsmanship and Cultural Tradition Emerging As Key Drivers Of Consumer Behavior

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Chennai has been ranked India’s most influential city for jewellery, according to a new national study examining fashion and luxury consumption patterns across the country. The finding reinforces the city’s long-standing association with fine craftsmanship, gold and diamond buying, and ceremonial jewellery traditions.

The inaugural City Style Quotient (CSQ) 2026, released by A Diamond Is Forever India, evaluated 20 Indian cities across ten measurable indicators, including jewellery influence, premium retail infrastructure, designer presence, digital engagement and cultural craftsmanship. Full city-by-city scores and category breakdowns are available in the complete study.

Jewellery Consumption Is Becoming More Regional

While Chennai led specifically on jewellery influence, the study found that several other cities are also shaping how India buys fine jewellery. Jaipur and Kochi recorded strong scores for preserving artisanal jewellery traditions and craftsmanship, pointing to a wider shift in which regional identity is becoming as important as city size in determining jewellery consumption patterns.

The findings suggest that India’s jewellery market is no longer concentrated solely within its largest metros, with smaller cities increasingly cultivating their own distinct jewellery cultures rooted in local heritage and craftsmanship.

Premium Spending Is Driving the Shift

The study also found that affluent, design-conscious consumers in smaller cities are playing a growing role in premium and luxury jewellery consumption. Chandigarh, despite a population under 1.2 million, ranked among India’s top five cities overall, driven largely by high per-capita spending on premium fashion and luxury categories, including jewellery.

Mumbai recorded the highest overall City Style Quotient score at 96.1, followed by Delhi at 93.5 and Bengaluru at 90.2. Kolkata ranked fourth at 85.0, with Chandigarh completing the top five at 82.2.

What the Findings Mean for Jewellery Brands

The study indicates that jewellery brands may need to look beyond traditional metro markets to engage India’s evolving consumer base. Cities combining cultural heritage with strong premium retail infrastructure, such as Chennai, Jaipur and Kochi, are emerging as significant markets in their own right, alongside newer hubs like Chandigarh, where high-spending, design-conscious consumers are reshaping demand.

Methodology

The City Style Quotient 2026 evaluates 20 Indian cities across ten measurable indicators: search demand, premium retail infrastructure, designer presence, jewellery influence, fashion events, digital engagement, sustainable fashion adoption, independent labels, cultural craftsmanship and consumer lifestyle behaviour. Each city was scored on every parameter, with individual scores combined into a composite index out of 100. The complete ranking, category breakdowns and detailed methodology are available at:

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