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Gargi by PNGS Celebrates Growth with New Store Openings in Aurangabad and Indore

The Fashion Jewellery Brand Marks Significant Expansion, Bringing its Total Store Count to 12 in Just Three Years

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Gargi by P N Gadgil & Sons (PNGS), a leading name in the fashion jewellery industry, has closed the year with a strong performance, inaugurating two new stores in Aurangabad and Indore. These additions bring the total number of exclusive Gargi outlets to 12, marking a major milestone in the brand’s rapid retail growth over the past three years.

Expanding Reach in Emerging Markets
The new stores, located in high-traffic retail destinations—Prozone Mall in Aurangabad and Citadel Mall in Indore—are part of Gargi’s strategy to expand into Tier 2 and Tier 3 cities. This move is aimed at catering to the increasing demand for affordable, high-quality fashion jewellery in smaller urban centers, beyond the metropolitan regions.

A Year of Achievements and Innovation
2024 has proven to be a landmark year for Gargi. The brand expanded its footprint in Delhi with the opening of its Kapil Vihar, Pitampura store, and made further strides in Maharashtra with new outlets in Pimple Saudagar and Aurangabad. These expansions reinforce Gargi’s commitment to making stylish fashion jewellery more accessible to a wider audience.

The brand also launched the Utsaav collection, a festive range perfect for special occasions, and introduced its first-ever Kids Collection, featuring certified sterling silver jewellery designed with both safety and style in mind. These initiatives demonstrate Gargi’s dedication to inclusivity and diversification within the fashion jewellery market.

Aditya Modak, Co-founder of Gargi by PNGS, expressed, “Our growth isn’t just about numbers; it’s about connection. When people from different cities—whether women, men, or children—resonate with our designs, we know we’re on the right track. Aurangabad and Indore are not just new stores; they represent fresh relationships, inspiration, and opportunities for creative expression.”

Financial Growth and Future Goals
Gargi by PNGS has also achieved impressive financial milestones, surpassing a market capitalization of Rs. 1,500 crore, with plans to reach Rs. 100 crore in revenue by March 2025. The brand’s franchise-driven model has played a key role in this success, empowering local entrepreneurs while expanding the PNGS legacy. With PNGS boasting an annual turnover of over Rs. 8,500 crore, Gargi’s journey is marked by a blend of heritage and innovation.

Looking to the future, Gargi aims to continue its expansion across India, capitalizing on shifting consumer preferences and forging deeper connections with jewellery enthusiasts of all ages.

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India Jewellery Industry Is Witnessing A Transition Towards Organized Retail, Branded Formats, Experience-Driven Environments: CBRE Research Report

GJ Sector’s Share Of Organized Retail Leasing Has Increased From 2% In 2019 to 8% In 2025

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India’s retail sector is witnessing a marked expansion, and within this broader landscape the jewellery segment has emerged as a significant anchor. The industry is witnessing a decisive transition towards organised retail, branded formats, and experience-driven environments, as consumers are increasingly prioritising transparency, certification, and elevated in-store experiences.

As the jewellery industry evolves, the allure of a gemstone is being complemented by the precision of high-tech innovation. This ‘phygital’ shift reflects a fundamental change in how consumers discover, customise, and value jewellery.

In this context, All That Glitters: Jewellery Brands Recast India’s Retail Footprint, the first edition of CBRE Research’s Retail Deep Dive Series, launched at the Phygital Retail Convention in Mumbai, examines the structural forces reshaping the sector. The report highlights how evolving consumer expectations, the rise of new product categories, and the adoption of differentiated store formats are influencing how jewellery brands plan and expand their physical footprints.

Notably, the sector’s share of organised retail leasing has increased from 2% in 2019 to 8% in 2025, placing jewellery among the top three demand drivers after Fashion & Apparel and Food & Beverage.

The sector’s ongoing transformation is fundamentally propelled by four strategic shifts:

  • Organised Retail Shift: Brands are expanding footprint as customers increasingly seek transparency and luxury experiences.
  • Experience Over Investment: Consumers now prioritise design-centric, certified, and wearable branded assets.
  • The LGD Wave: Lab-grown diamonds offer ethical, accessible luxury for younger cohorts.
  • Fashion Jewellery’s Ascent: The category has transitioned into versatile, high-frequency lifestyle accessory than a conventional generational heirloom.
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