National News
Gargi by PNGS Celebrates Growth with New Store Openings in Aurangabad and Indore
The Fashion Jewellery Brand Marks Significant Expansion, Bringing its Total Store Count to 12 in Just Three Years
Gargi by P N Gadgil & Sons (PNGS), a leading name in the fashion jewellery industry, has closed the year with a strong performance, inaugurating two new stores in Aurangabad and Indore. These additions bring the total number of exclusive Gargi outlets to 12, marking a major milestone in the brand’s rapid retail growth over the past three years.
Expanding Reach in Emerging Markets
The new stores, located in high-traffic retail destinations—Prozone Mall in Aurangabad and Citadel Mall in Indore—are part of Gargi’s strategy to expand into Tier 2 and Tier 3 cities. This move is aimed at catering to the increasing demand for affordable, high-quality fashion jewellery in smaller urban centers, beyond the metropolitan regions.

A Year of Achievements and Innovation
2024 has proven to be a landmark year for Gargi. The brand expanded its footprint in Delhi with the opening of its Kapil Vihar, Pitampura store, and made further strides in Maharashtra with new outlets in Pimple Saudagar and Aurangabad. These expansions reinforce Gargi’s commitment to making stylish fashion jewellery more accessible to a wider audience.
The brand also launched the Utsaav collection, a festive range perfect for special occasions, and introduced its first-ever Kids Collection, featuring certified sterling silver jewellery designed with both safety and style in mind. These initiatives demonstrate Gargi’s dedication to inclusivity and diversification within the fashion jewellery market.

Aditya Modak, Co-founder of Gargi by PNGS, expressed, “Our growth isn’t just about numbers; it’s about connection. When people from different cities—whether women, men, or children—resonate with our designs, we know we’re on the right track. Aurangabad and Indore are not just new stores; they represent fresh relationships, inspiration, and opportunities for creative expression.”
Financial Growth and Future Goals
Gargi by PNGS has also achieved impressive financial milestones, surpassing a market capitalization of Rs. 1,500 crore, with plans to reach Rs. 100 crore in revenue by March 2025. The brand’s franchise-driven model has played a key role in this success, empowering local entrepreneurs while expanding the PNGS legacy. With PNGS boasting an annual turnover of over Rs. 8,500 crore, Gargi’s journey is marked by a blend of heritage and innovation.
Looking to the future, Gargi aims to continue its expansion across India, capitalizing on shifting consumer preferences and forging deeper connections with jewellery enthusiasts of all ages.
National News
Platinum Guild International India Strengthens Consumer Visibility Ahead Of Wedding Season
Launches A Hyperlocal Consumer Visibility Programme Across Key Markets To Drive Consideration For Platinum Jewellery
Platinum Guild International (PGI) India has announced a focused hyperlocal activation programme ahead of the upcoming wedding season, aimed at strengthening consideration for platinum jewellery across key markets. The programme will run from mid-June to mid-July 2026.
Designed to deliver high reach and frequency across premium catchments, the initiative aims to increase visibility for platinum jewellery closer to key consumer decision-making moments. Building on the momentum of Platinum Season of Love and Men of Platinum: Chosen by Mahi, PGI India is extending its consumer engagement efforts through a market-by-market activation approach that brings platinum closer to consumers during an important purchase occasion.
The programme will leverage a mix of digital and phygital platforms, including targeted digital campaigns, intent-based audience targeting, geo-targeted media across premium catchments, MyGate activations in affluent residential communities, and metro branding in Kolkata and Chennai.
The wedding season is an important period for jewellery purchase and gifting. Platinum is increasingly emerging as a meaningful choice for wedding gifting, offering consumers a distinctive way to celebrate important relationships and milestones. Through this hyperlocal programme, the focus is to build visibility where purchase journeys begin, strengthen consideration for platinum jewellery, and support retail partners across key markets as consumers prepare for an important buying season.
The initiative reflects PGI India’s continued commitment to strengthening category relevance for platinum jewellery. By creating high-frequency visibility across key consumer touchpoints, the programme aims to support retail growth during one of the most important buying periods.
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