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Gargi by PNGS Celebrates Growth with New Store Openings in Aurangabad and Indore

The Fashion Jewellery Brand Marks Significant Expansion, Bringing its Total Store Count to 12 in Just Three Years

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Gargi by P N Gadgil & Sons (PNGS), a leading name in the fashion jewellery industry, has closed the year with a strong performance, inaugurating two new stores in Aurangabad and Indore. These additions bring the total number of exclusive Gargi outlets to 12, marking a major milestone in the brand’s rapid retail growth over the past three years.

Expanding Reach in Emerging Markets
The new stores, located in high-traffic retail destinations—Prozone Mall in Aurangabad and Citadel Mall in Indore—are part of Gargi’s strategy to expand into Tier 2 and Tier 3 cities. This move is aimed at catering to the increasing demand for affordable, high-quality fashion jewellery in smaller urban centers, beyond the metropolitan regions.

A Year of Achievements and Innovation
2024 has proven to be a landmark year for Gargi. The brand expanded its footprint in Delhi with the opening of its Kapil Vihar, Pitampura store, and made further strides in Maharashtra with new outlets in Pimple Saudagar and Aurangabad. These expansions reinforce Gargi’s commitment to making stylish fashion jewellery more accessible to a wider audience.

The brand also launched the Utsaav collection, a festive range perfect for special occasions, and introduced its first-ever Kids Collection, featuring certified sterling silver jewellery designed with both safety and style in mind. These initiatives demonstrate Gargi’s dedication to inclusivity and diversification within the fashion jewellery market.

Aditya Modak, Co-founder of Gargi by PNGS, expressed, “Our growth isn’t just about numbers; it’s about connection. When people from different cities—whether women, men, or children—resonate with our designs, we know we’re on the right track. Aurangabad and Indore are not just new stores; they represent fresh relationships, inspiration, and opportunities for creative expression.”

Financial Growth and Future Goals
Gargi by PNGS has also achieved impressive financial milestones, surpassing a market capitalization of Rs. 1,500 crore, with plans to reach Rs. 100 crore in revenue by March 2025. The brand’s franchise-driven model has played a key role in this success, empowering local entrepreneurs while expanding the PNGS legacy. With PNGS boasting an annual turnover of over Rs. 8,500 crore, Gargi’s journey is marked by a blend of heritage and innovation.

Looking to the future, Gargi aims to continue its expansion across India, capitalizing on shifting consumer preferences and forging deeper connections with jewellery enthusiasts of all ages.

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National News

Limelight Lab Grown Diamonds Raises INR 275 Crore To Strengthen Vertical Integration and Accelerate Retail Expansion Across India

The INR 275 Crore Funding Will Bolster Manufacturing, Innovation, and Retail Expansion As Limelight Targets 200 Stores Nationwide By 2027.

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Limelight Diamonds, India’s leading lab grown diamond jewellery brand, has successfully completed an INR 275 crore strategic funding round led by the Company’s core promoters, the Bhathwari Group, along with participation from key strategic partners from the jewellery industry. The round also saw strong participation from several of the Company’s franchise partners, reinforcing their confidence in Limelight’s long-term vision, business fundamentals, and growth trajectory.

The capital has been raised through a combination of equity and cash consideration and will be utilised towards strengthening the Company’s vertical integration capabilities, expanding manufacturing infrastructure, enhancing design and innovation capabilities, and accelerating retail expansion across India.

At a time when the national conversation is increasingly focused on strengthening domestic industries and reducing dependency on imports under the Hon’ble Prime Minister’s “Make in India” vision, Limelight Diamonds believes the lab grown diamond sector is uniquely positioned to become a globally competitive Indian luxury category. Lab grown diamonds represent a modern, technology-led manufacturing opportunity for India. With strong domestic manufacturing capabilities, skilled craftsmanship, and growing consumer demand, the category aligns closely with India’s ambition to emerge as a global manufacturing and export hub.

Commenting on the milestone, Pooja Madhavan, Founder & MD, said:

“This funding round is a strong validation of Limelight’s vision and the growing potential of the lab grown diamond industry in India. At a time when Hon’ble Prime Minister’s ‘Make in India’ vision is driving focus towards domestic manufacturing and global competitiveness, we believe lab grown diamonds present a significant opportunity for India to lead a new-age luxury category globally. This investment will help us strengthen Indian manufacturing, accelerate retail expansion, and build a world-class brand from India for the world.”

Limelight Diamonds also confirmed that its retail expansion plans remain firmly on track, with aggressive growth planned across metro cities, Tier I, and emerging Tier II markets. The Company aims to significantly increase its national retail footprint through a combination of company-owned and franchise-operated stores, with a target of adding 100 stores in 2026 and scaling up to 200 stores by 2027.

The funding comes at a time when consumer interest in lab grown diamonds is witnessing rapid momentum globally, driven by evolving preferences, value-conscious luxury consumption, sustainability considerations, and increasing acceptance among younger consumers.

With a strong retail network, vertically integrated operations, and growing investor confidence, Limelight Diamonds is positioning itself at the forefront of India’s next-generation jewellery revolution.

BSC Advisors served as the financial advisor to Limelight Lab Grown Diamonds for this strategic fund raise.

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