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Gargi by PNGS Celebrates Growth with New Store Openings in Aurangabad and Indore

The Fashion Jewellery Brand Marks Significant Expansion, Bringing its Total Store Count to 12 in Just Three Years

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Gargi by P N Gadgil & Sons (PNGS), a leading name in the fashion jewellery industry, has closed the year with a strong performance, inaugurating two new stores in Aurangabad and Indore. These additions bring the total number of exclusive Gargi outlets to 12, marking a major milestone in the brand’s rapid retail growth over the past three years.

Expanding Reach in Emerging Markets
The new stores, located in high-traffic retail destinations—Prozone Mall in Aurangabad and Citadel Mall in Indore—are part of Gargi’s strategy to expand into Tier 2 and Tier 3 cities. This move is aimed at catering to the increasing demand for affordable, high-quality fashion jewellery in smaller urban centers, beyond the metropolitan regions.

A Year of Achievements and Innovation
2024 has proven to be a landmark year for Gargi. The brand expanded its footprint in Delhi with the opening of its Kapil Vihar, Pitampura store, and made further strides in Maharashtra with new outlets in Pimple Saudagar and Aurangabad. These expansions reinforce Gargi’s commitment to making stylish fashion jewellery more accessible to a wider audience.

The brand also launched the Utsaav collection, a festive range perfect for special occasions, and introduced its first-ever Kids Collection, featuring certified sterling silver jewellery designed with both safety and style in mind. These initiatives demonstrate Gargi’s dedication to inclusivity and diversification within the fashion jewellery market.

Aditya Modak, Co-founder of Gargi by PNGS, expressed, “Our growth isn’t just about numbers; it’s about connection. When people from different cities—whether women, men, or children—resonate with our designs, we know we’re on the right track. Aurangabad and Indore are not just new stores; they represent fresh relationships, inspiration, and opportunities for creative expression.”

Financial Growth and Future Goals
Gargi by PNGS has also achieved impressive financial milestones, surpassing a market capitalization of Rs. 1,500 crore, with plans to reach Rs. 100 crore in revenue by March 2025. The brand’s franchise-driven model has played a key role in this success, empowering local entrepreneurs while expanding the PNGS legacy. With PNGS boasting an annual turnover of over Rs. 8,500 crore, Gargi’s journey is marked by a blend of heritage and innovation.

Looking to the future, Gargi aims to continue its expansion across India, capitalizing on shifting consumer preferences and forging deeper connections with jewellery enthusiasts of all ages.

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Nature’s Elegance, Reimagined: Lotus Arts De Vivre’s Cape Gooseberry Earrings Continue To Captivate

Nature-Inspired Gooseberry Designs Showcase Lotus Arts De Vivre’s Signature Blend Of Artistry, Craftsmanship and Timeless Elegance.

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Inspired by the delicate beauty of the cape gooseberry, Lotus Arts de Vivre’s Cape Gooseberry Earrings with Diamonds & Black Agate and Gooseberry Earrings with Gold Leaf have become two of the brand’s most sought-after creations, celebrated for their sculptural design, exceptional craftsmanship, and timeless appeal.

The Cape Gooseberry Earrings with Diamonds & Black Agate are meticulously handcrafted in sterling silver and adorned with rich black agate and brilliant-cut diamonds, creating a striking interplay of light, texture, and contrast. Offering a refined interpretation of the botanical form, the earrings effortlessly blend contemporary elegance with artistic craftsmanship.

Complementing this design are the Gooseberry Earrings with Gold Leaf, where each gooseberry is painstakingly hand-moulded in copper, accented with delicate 24K gold leaf, and finished with 18K gold hooks. Lightweight yet distinctive, they transition seamlessly from weekend brunches and summer evenings to festive occasions and cocktail gatherings, lending every look an understated sophistication.

The inspiration behind both creations lies in the captivating beauty of naturally ageing hops and berries. As the fruits mature, their lace-like outer shells reveal intricate veining and sculptural textures that have long fascinated Lotus Arts de Vivre’s designers, sculptors, and artisans. These fleeting natural forms are meticulously reimagined into jewellery that celebrates the harmony between nature, artistry, and exceptional craftsmanship.

Handcrafted using time-honoured techniques and precious materials, each pair embodies Lotus Arts de Vivre’s philosophy of “slow creation,” where every detail is thoughtfully executed and every piece tells a story. Blending artistic expression with luxurious craftsmanship, the Gooseberry collection has become one of the brand’s enduring signatures, admired by collectors and jewellery connoisseurs alike.

With every creation, Lotus Arts de Vivre transforms the extraordinary details of the natural world into timeless jewellery designed to be worn, treasured, and passed down through generations.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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