Jewel Saga unveils its latest masterpiece – the FLORET Collection, a poetic homage to the natural beauty of blooming florals, reimagined through the brand’s signature artistry and craftsmanship. Each piece in this collection is meticulously handcrafted, blending brilliant diamonds, carefully selected gemstones, and intricate French enamel techniques. This fusion of traditional sophistication and contemporary grace makes FLORET a must-have for any jewelry enthusiast.

The FLORET Collection features designs that capture the essence of blooming flowers, from delicate floral motifs to bold statement blossoms. Crafted with a rich palette inspired by nature, each piece is brought to life with vibrant enamel hues, ranging from soft pastels to vivid, captivating tones. The handpicked gemstones, including sapphires, emeralds, rubies, and diamonds, enhance each design, adding an elegant glow that reflects light beautifully.

What sets FLORET apart is its perfect balance of timeless elegance and modern appeal. Whether worn for daily sophistication or special occasions, each creation is a statement of femininity, grace, and the enduring beauty of nature. Jewel Saga’s founders, Abhinav & Sonal Sawansukha, continue to blend heritage craftsmanship with innovative design, ensuring the highest standards of authenticity, excellence, and ethical sourcing in every piece.

Vinsmera Group, founded by the Kambrath brothers—Dinesh, Anil, Manoj, and Krishnan Kambrath—has announced plans to invest Rs 2,000 crore (approximately $233.5 million) over the next two years to establish a gold jewellery retail chain across India and the UAE.

The investment will fund the establishment of 20 jewellery showrooms and production units in key locations in India and the Gulf region. The first phase of the expansion will see exclusive showrooms in cities like Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art manufacturing facility in Kannur. Additionally, the company will open outlets and production units in Abu Dhabi, Dubai, and Sharjah.

Malayalam film icon Mohanlal has been appointed as the brand ambassador for Vinsmera, which aims to redefine the jewellery retail experience by prioritizing craftsmanship, sustainability, and job creation. Dinesh Kambrath, Co-Founder of Vinsmera, emphasized, “Vinsmera is not just a brand; it is a promise of quality and innovation.”

The venture is expected to create around 2,500 jobs, with a strong focus on women’s participation in the jewellery manufacturing value chain. The company, which already employs over 1,000 people, has a significant female workforce.

The first Vinsmera retail store in Kerala is set to open in Kozhikode by the end of April, with a spacious 10,000-square-foot showroom. This will be followed by the opening of another store on MG Road in Kochi.

Vinsmera Group is also committed to environmental sustainability. Its 50,000-square-foot manufacturing facilities in Sharjah and Kannur follow green best practices, including the use of hydrogen fuel, earning the company global recognition for its eco-friendly approach.

With over three decades of experience, Vinsmera Group designs and exports jewellery for leading brands in India, the Gulf, the United States, and the United Kingdom. Its wholesale units are located in Dubai, Kannur, and Thrissur.

Malabar Gold & Diamonds, the responsible jeweller proudly announces its latest showroom in MCCH society, Panvel, Navi Mumbai. Spanning an expansive 3146 sq. ft., the new store is designed to offer customers a world-class shopping experience with an exquisite collection of jewellery across diverse designs and styles. This launch marks another step in the brand’s commitment to expanding its footprint in Western India while delivering exceptional craftsmanship and service.  

The showroom marks the brand’s 43rd outlet in the Western region of India, further strengthening its presence and leadership in the region. The new showroom inauguration ceremony was graced by the presence of Shri Ramsheth Thakur, Former Member of the Lok Sabha, alongside members of the management team, valued customers, and well-wishers. 

With a global footprint of over 390 plus showrooms across 13 countries—including India, the Middle East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Strengthening its presence further, the brand is set to expand with 12 new showrooms opening across India in March, reinforcing its commitment to making premium jewellery more accessible. Backed by a dedicated team of 22,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide. 

The new showroom offers an extensive collection of gold, diamond, platinum, gemstone and silver jewellery, designed to suit various tastes and occasions. From traditional designs that reflect India’s cultural heritage to contemporary styles for modern sensibilities, the showroom caters to diverse preferences.  

In a statement marking the momentous occasion, MP Ahammed, Chairman of Malabar Group, stated, “We are excited to open our showroom in Panvel, a city known for its strategic location, rapid urban development, and rich cultural heritage. At Malabar Gold & Diamonds, we are dedicated to offering jewellery that combines timeless elegance with exceptional craftsmanship. With a strong focus on quality, integrity, and customer satisfaction, we look forward to bringing our finest collections to Panvel and providing an unforgettable shopping experience to the vibrant community here.” 

The showroom is designed to provide a flawless shopping experience to the customers, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery. The space aims to provide customers with an unparalleled jewellery shopping experience, complete with spacious interiors and ample parking. 

This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritising sustainability and societal well-being.