JB Insights
From Rare to Reachable: The Changing Face of the Diamond Industry
How diamonds moved beyond tradition to become a part of everyday style, personal milestones, and modern living.
Diamonds have always been symbols of love, celebration, and timeless beauty. But the journey behind these sparkling stones has changed significantly over the years. The diamond industry today looks very different from what it once was — more open, more transparent, and more focused on the modern consumer.
How Diamonds Were Seen Earlier
In the past, diamonds followed a very traditional path. They were considered rare and special, usually bought only for weddings or major life events. The diamond industry was controlled by a few large companies, which meant limited choices and fixed perceptions around price and value.

Jewellery shopping happened mostly offline, often guided by family tradition rather than information. Buyers relied on trust, as details about quality, origin, and pricing were not always clear.
What Changed Over Time
As global markets opened up and technology improved, the diamond industry began to change. More countries entered the diamond trade, competition increased, and innovation reshaped the entire supply chain.

Diamonds slowly moved from being “rare and unreachable” to becoming more accessible. Marketing also evolved — diamonds were no longer just about marriage but also about personal milestones, style, and self-expression.
India’s Big Role in the Diamond Story
India plays a major role in today’s global diamond industry. Cities like Surat have become global centres for cutting and polishing diamonds, handling a majority of the world’s stones.

Skilled craftsmanship combined with modern technology has helped India shape diamonds worn across the world. This growth has also benefited Indian consumers, offering better designs, competitive pricing, and international-quality jewellery.
The Rise of Lab-Grown Diamonds
One of the biggest shifts in recent years has been the rise of lab-grown diamonds. These diamonds are created in controlled environments but look identical to natural diamonds.

They offer the same sparkle and certification, often at a more affordable price. Many consumers today choose lab-grown diamonds for their value, sustainability, and flexibility in design.
How Diamond Buying Feels Today
Buying diamonds today is easier and more transparent than ever before. Certifications clearly explain quality, while online and offline stores offer wide design options.

Diamonds are now worn daily, gifted for celebrations, and purchased as self-rewards. Lightweight designs, trendy styles, and digital shopping tools have changed how people connect with jewellery.
Why Diamonds Mean More Today
Modern buyers care about more than just sparkle. They want to know where their diamonds come from, how they are made, and whether they align with their values.

Design, comfort, trust, and storytelling now play a big role in choosing diamond jewellery. Diamonds today represent individuality and conscious luxury, not just tradition.
Then vs Now: A Quick Look
Earlier, diamonds were mostly linked to weddings, had limited design choices, and involved traditional buying experiences.

Today, diamonds are part of everyday fashion, available in multiple price ranges, and backed by clear information and certification.
The industry has moved from being exclusive to inclusive

The diamond industry has transformed from something complicated and distant into something personal and approachable. Today, diamonds are about choice, confidence, and self-expression — made for every moment, not just one.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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