BrandBuzz
From Illusion to Expression: Inside Zen Diamond’s Facet Fusion Classic Collection
Diamond jewellery brand Zen Diamond is planning a major retail expansion in India, targeting 100 stores by 2030, primarily in premium malls across metro and Tier-II cities.
The Facet Fusion – Classic collection by Zen Diamond captures a delicate balance between illusion and intention, blending the timeless glow of solitaires with the artistry of a combination of diamonds. Each design is shaped by thoughtful geometry, where light, form, and restraint come together to create refined yet expressive pieces. Crafted for both daily wear and special moments, the collection favours precision over grandeur, offering a new kind of brilliance that’s grounded in simplicity, made to endure, and quietly powerful in its statement of modern elegance.

The Bracelet: Balance in Contrast
A sculptural open bangle featuring twin diamond arrangements, one gently rounded, the other gracefully elongated—crafted in rose gold for a touch of warmth. The interplay of form and open space creates a visual rhythm, balancing fluidity and poise. It’s a refined design that makes an understated yet confident statement, perfect for everyday elegance.
The Oval Studs: Modern Form, Timeless Feel
These oval studs feature a mix of finely cut diamonds, thoughtfully arranged to create the illusion of a single, beautifully set solitaire. Framed in rose gold, their form mirrors that of a classic solitaire, but with layered depth and symmetry. They rest close to the ear, catching light with restraint; understated, yet certain in their presence


The Pendant Necklace: Elegance, Anchored in Detail
Suspended from a refined rose gold chain, this pendant showcases an oval-shaped diamond formation encircled by a delicate diamond halo. The chain itself features bezel-set accents, creating a continuous dialogue between structure and softness. At once minimal and intricate, the piece offers a central point of light; composed, confident, and quietly expressive.
The Sequence Necklace: A Silhouette of Sparkle
With its linear arrangement of illusion-set diamond compositions, this station necklace creates a sense of movement through repetition. Each composition acts as a solitary spark, linked through the fluid geometry of the chain. Designed to sit along the collarbone, it shifts gently with the wearer, catching glimmers of light in a rhythm that feels almost melodic.


The Oval Ring: Structure with Sensibility
Built around an oval illusion centre, this ring gains its depth from a surrounding diamond halo and a graceful delicate band set with subtle signature brilliance. The setting uses both brilliant cut and tapered baguettes to give the illusion of a singular, sizable solitaire, offering a bold impression without extravagance. Defined by symmetry and softened by form, it rests with ease while making a quiet impression.
BrandBuzz
46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers
Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs
Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t
CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.
Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”
Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.

Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.
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