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Malabar Gold & Diamonds unveils ‘NUWA by Mine Diamonds’, rolls out campaign with Bollywood Icon Kareena Kapoor Khan

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Malabar Gold & Diamonds the Responsible Jeweller and one of the world’s largest and most trusted gold and diamond jewellery retailers, has launched its latest exquisite natural diamond jewellery collection ‘NUWA by Mine Diamonds’. The collection, inspired by abstract patterns and modern forms, now brings a range of stunning designs that show minimalist luxury. With abstract silhouettes striking contemporary edges, every piece is a nod to fearless expression.

With the launch of the special campaign for the latest NUWA collection featuring Bollywood icon and brand ambassador Kareena Kapoor Khan, Malabar Gold & Diamonds celebrates the elegance, bold individuality, versatility, power and grace of modern-day women. The campaign encourages women to #ShineOutLoud with this stunning collection. 

Inspired by modern silhouettes, abstract designs with a contemporary edge, thelatest NUWA collection boasts of innovative designs such as 2-in-1 rings, zipper-inspired necklaces, modern earring styles, rotating bangles, etc. The collection also has intricately designed Italian chains, adding timeless elegance. At accessible price points, the collection is available at all 250+ Malabar Gold & Diamonds showrooms across India and in international locations.  

Commenting on the launch of the collection, MP Ahammad, Chairman, Malabar Group said, “Further building on the theme of abstract and contemporary forms and the resilience of modern women, our latest NUWA collection redefines versatility to match every mood, occasion, and ensemble, while also redefining luxury — grand in design, yet light in feel.” 

The latest collection is a perfect blend of modern-day style, smart design, and wearability with designs painstakingly curated to resonate with the regional tastes and preferences. We invite all jewellery enthusiasts to experience the latest NUWA collection at our showrooms.

Each piece in the Nuwa collection is thoughtfully conceived and meticulously crafted at Malabar’s state-of-the-art diamond design studio in Mumbai. Every natural diamond above 0.30 ct used in NUWA and each piece of jewellery undergo a two-way certification process, ensuring that Malabar Gold & Diamonds delivers the highest quality to its customers. 

With a global footprint of over 400 showrooms across 13 countries—including India, the Middle East, the Far East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 25,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide. 

Renowned for its unwavering commitment to customer satisfaction, Malabar upholds its signature Malabar Promises—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds. 

Every piece of jewellery is 100% HUID-compliant, ensuring full transparency and authenticity. Certified diamonds undergo a rigorous 28-point quality check, and each purchase is protected with one year of complimentary insurance.  As a responsible jeweller, Malabar Gold & Diamonds leads with integrity. The brand guarantees ethically sourced gold and diamonds through verified, authorised channels. Backed by international certifications and strict quality control, Malabar ensures every creation meets the highest standards of craftsmanship and conscien

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P N Gadgil & Sons Unveils Featherlite With Sonali Bendre: Gold Jewellery That Looks Grand and Feels Light

The 194-Year-Old Jewellery House’s Festive Collection Is Made For Women Who Want To Shine Through Long Celebrations Without Being Weighed Down By Their Jewellery

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P. N. Gadgil & Sons Ltd (PNGSL), one of Maharashtra’s most trusted jewellery houses with a legacy that began in 1832, has launched Featherlite, a collection of lightweight gold jewellery that offers a rich, festive look while staying easy to wear all day. The collection arrives with a new campaign starring brand ambassador Sonali Bendre, built around a simple line: Looks Grand. Feels Light. In Marathi, the campaign puts it as दिसायला ब्राइट, वजनाला light.

The festive season is one of the busiest stretches of the year for women: pujas, family gatherings, weddings, office celebrations and late evenings, often one after another. Traditional statement jewellery looks beautiful, but wearing it for hours can be tiring. Featherlite is PNGSL’s answer to that. The pieces keep the scale, detailing and finish people expect from heritage gold jewellery, and are crafted to be noticeably lighter, so the look stays grand while the wearer stays comfortable.

A campaign about choosing light

The campaign film follows Sonali through one day before an evening event. She clears her packed schedule to keep the day easy, reaches for an apple instead of a heavy breakfast, and asks her makeup artist to keep the look natural because she wants to look like herself. In the evening a jewellery box opens to reveal an elaborate gold necklace. She braces for its weight, then lifts it and is pleasantly surprised: “It’s so light.” The stylist answers with one word: Featherlite. Sonali looks rich and luxurious in the mirror, yet she barely feels the necklace is there. The voiceover closes the story: When everything feels light, you shine brighter.

The campaign will run across digital and social media, print and outdoor through the festive and wedding season.

The collection

Featherlite brings together necklace sets, earrings, bangles and pendants in 22kt gold, designed with traditional motifs, drops and filigree-inspired detailing in contemporary proportions. Pieces are made for festive dressing, gifting and the wedding season, and for women who want jewellery they will actually wear, not just keep in a locker.

Speaking on the launch, Aditya Modak, Director, P N Gadgil & Sons, said:

“Our customers tell us they love grand jewellery but don’t always enjoy wearing it for long hours. Featherlite comes from listening to them. For 194 years, PNGS has stood for purity and craftsmanship, and with this collection we are bringing that same promise to the way women live today: busy, celebratory and always on the move. Sonali embodies that grace effortlessly, which made her the perfect face for this story.”

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