Forevermark Diamond Jewellery from De Beers Group has launched its new store in Patna on Boring Canal Road, located in the city’s premier jewellery district. The store was inaugurated by filmstar & national award-winning producer, Neetu Chandra. Featuring an expansive ground-floor retail space and a premium stone façade, the store stands out as the city’s only international jewellery brand showcasing natural diamond jewellery. Known for its exquisitely crafted everyday diamond jewellery designs, Forevermark offers its exceptional craftsmanship and timeless elegance to the city’s discerning jewellery lovers.

Rooted in rarity, authenticity, transparency, every piece from Forevermark Diamond Jewellery has been crafted from some of the world’s most beautiful diamonds that are rare, responsibly sourced, and brought to life through stunning designs.

Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said,

“Natural diamonds continue to define the highest expression of luxury; rare, authentic, and enduring, resonating with modern Indian women who seek meaning as much as beauty in what they wear. At Forevermark, our commitment remains unwavering: to create natural diamond jewellery that embodies responsible sourcing, exceptional craftsmanship, and premium international design.

Our presence in Patna has grown steadily alongside a clientele that is increasingly confident, design-aware, and appreciative of true value. The launch of this store is not a beginning, but a significant milestone in that journey, an evolution that allows us to offer a more immersive and elevated brand experience. It reflects both the strength of our relationship with the city and the rising demand for natural diamonds that celebrate life’s most meaningful moments.

We are proud to deepen our roots in Patna and look forward to continuing to be a part of our customers’ most cherished milestones, with a space that truly reflects the rarity and brilliance of the Forevermark promise.”

For the opening of this exclusive new store on Boring Canal Road in Patna, Forevermark Diamond Jewellery is proud to strengthen its association with franchisee partners, Aditya and Adarsh Saraf. Speaking on the launch, they said, “Patna is a city that values tradition while embracing a modern outlook, and we are seeing a growing appreciation for finely crafted natural diamond jewellery. Our partnership with Forevermark Diamond Jewellery allows us to introduce a thoughtfully curated selection of contemporary diamond jewellery collections to customers who seek both meaning and design excellence. We are proud to bring the Forevermark experience to the heart of the city’s premier jewellery district.”

Wearing statement pieces from Forevermark Diamond Jewellery’s Icon collection, filmstar & national award-winning producer, Neetu Chandra said:

“Natural diamonds resonate deeply with me because they reflect the same resilience, strength and timeless confidence I have always believed in. Being part of the Forevermark Diamond Jewellery store launch in Patna feels incredibly special, especially since this city holds such an important place in my journey. I truly admire the brand’s exquisite craftsmanship and international design sensibility from the Icon Collection I’m wearing today to the stunning solitaires in the store. Each piece celebrates individuality and those rare, meaningful moments we carry with us forever.”

The new Forevermark Diamond Jewellery store offers an immersive luxury experience, presenting 18 thoughtfully curated jewellery collections suited for every occasion, from everyday designs to statement high jewellery and bridal collections. The store also houses the brand’s signature lines, such as Icon, Avaanti, Twogether, and more, including select collections designed in Italy, reflecting a perfect blend of contemporary design and timeless craftsmanship. The elegant space further features a dedicated solitaire lounge, presenting large solitaires ranging from half a carat to 2 carats for an exclusive viewing experience.

With the opening of this store, Forevermark Diamond Jewellery continues to strengthen its presence across India’s key markets, bringing its legacy of exceptional diamond craftsmanship and design closer to discerning jewellery lovers across the country.