BrandBuzz
De Beers Group Partners With Suryakumar Yadav To Celebrate A Journey of Resilience and Rare Brilliance
Collaboration Highlights Shared Values Of Resilience, Patience, and The Journey Hehind True Brilliance, Drawing Parallels Between Natural Diamonds and Sporting Excellence
De Beers Group, the world’s leading diamond company, today announced its association with Suryakumar Yadav, celebrating a shared belief in perseverance, character, and the journey that shapes true brilliance.
Suryakumar Yadav’s rise has been defined by patience and commitment to his craft. His journey is a testament to the idea that excellence is not instant; it is built through tenacity despite every challenge.
This philosophy closely mirrors the journey of a natural diamond, formed deep within the earth under immense pressure over billions of years, each one emerging unique and enduring. In many ways, both journeys reflect a universal truth: that the most extraordinary outcomes are shaped long before they are seen.
Known for his calm confidence and distinctive approach, Suryakumar Yadav represents a mindset that values substance over spectacle. His story resonates with a generation that views success as the collective years of effort behind a single moment of recognition.
Speaking on the association, Suryakumar Yadav, Indian Cricketer & Brand Ambassador, said:

“Sustained success, for me, has always been about staying patient, trusting the process, and continuing to evolve. That’s why this association with De Beers Group feels so natural. Much like a diamond, the journey is shaped over time, through pressure and perseverance, and that’s what makes the result truly meaningful.”
Commenting on the announcement, Toranj Mehta, Vice President, Marketing, De Beers India, said:
“Suryakumar Yadav is a personification of the natural diamond’s journey. He spent years honing his craft, staying resilient through every challenge, and eventually emerging as a multi-faceted icon. He expresses his individuality with a confidence that is rare to find. At De Beers, we celebrate the rarity and the history behind every diamond, and we see that same spirit in Suryakumar’s path to the top. We are proud to celebrate this moment of rare brilliance with him.”

In India, natural diamonds have always symbolised moments that matter. Today, they are also a reflection of the journeys behind those moments, shaped by time, intent, and individuality. This is what De Beers Group brings to the forefront: a deeper, more personal meaning of true brilliance.
BrandBuzz
CaratLane Unveils Two New Collections for Akshaya Tritiya, Seen on Yami Gautam Dhar
Heritage Meets Fluid Elegance As Kaashika and Leher Collections Reinterpret Tradition With Contemporary Diamond Artistry For Akshaya Tritiya
CaratLane – A TATA Product, recently unveiled 2 new collections just in time for the auspicious occasion of Akshaya Tritiya: Kaashika & Leher — each rooted in different inspirations but unified by CaratLane’s signature contemporary design language. The collections were seen flaunted by Yami Gautam Dhar, the face of CaratLane, across various brand visuals.



The collection, Kaashika, is inspired by the ancient city of ‘Kaashi’, now known as Varanasi. Each design beautifully depicts the artisanal architecture of the city, its brilliance, and its famous temples in all their grandeur. The motifs and textures in 14KT gold and natural diamonds reinterpret the city’s rich heritage through a modern lens — making the jewellery truly wearable art.
Leher, inspired by waves, is beautifully brought to life with real diamonds and blue topaz set in 14KT gold. The designs showcase marvelous craftsmanship through their modern take on oceanic rhythms, expressed through soft curves and layered forms. Each piece is crafted to feel versatile and effortless, making it ideal for everyday elegance while still holding a very distinct design identity.
Speaking on the launch, Saumen Bhaumik, MD – CaratLane, remarked,

“With Kaashika, we set out to celebrate the richness of Indian heritage, drawing inspiration from the architectural grandeur and legacy of Kaashi. In contrast, Leher explores fluidity and movement, inspired by the ever-changing rhythm of waves, resulting in designs that feel light, modern, and expressive. Launched during the auspicious period of Akshaya Tritiya, both collections reflect our continued approach to contemporisation — reimagining traditional inspirations into jewellery that is relevant, versatile, and effortlessly wearable for today’s consumer.”
Currently, customers can avail a special festive offer of flat 50% off on making charges, along with an additional flat 15% off on diamond prices across all diamond jewellery designs. Curated especially for the auspicious occasion of Akshaya Tritiya, the offer encourages customers to mark the occasion with timeless pieces that blend contemporary design with CaratLane’s signature craftsmanship. Customers can experience these stunning collections across CaratLane’s expansive network of 370 stores nationwide, offering an immersive and personalised shopping experience, or conveniently browse and shop online at www.caratlane.com, ensuring a seamless omnichannel journey just in time for the festive celebrations.
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