As India steps into its most vibrant and commercially significant stretch of the calendar—up to  December 2025—the jewellery industry is entering a golden window of opportunity. This festive quarter, often referred to as the “glitter quarter”, consistently delivers a surge in consumer spending, driven by cultural traditions, weddings, and gifting rituals deeply rooted in Indian festivities.

However, in 2025, this high-potential period is set against a backdrop of evolving consumer behaviours, digitally influenced preferences, and a growing desire for emotional storytelling and value-driven purchases. Today’s buyers—particularly millennials and Gen Z—are no longer drawn solely to grandeur; they’re seeking jewellery that reflects personal meaning, functionality, and modern aesthetics, all while staying rooted in tradition.

For manufacturers, retailers, and designers, the months ahead present not just the chance to capitalise on demand, but to build brand loyalty and capture a new generation of customers. Here’s a strategic breakdown of the key jewellery trends that are poised to shape consumer choices this festive season.

Beautiful pair of white gold wedding rings with gems, isolated. The photo was taken by stacking

1. Platinum Gifting Takes Centre Stage

Platinum is increasingly being viewed as a gifting essential—especially during festivals and wedding occasions. The metal’s positioning around 95% purity, emotional symbolism, and modern minimalism appeals strongly to Gen Z and millennial buyers. Retailers are advised to stock contemporary, lightweight platinum SKUs suited for daily wear and festive gifting.

2. Gold Reimagined with Bold Forms

While gold remains a traditional favourite, the demand is moving towards bold and stylised interpretations—think chunky necklaces, oversized earrings, temple motifs, and stackable bangles. Manufacturers should take note of the rising interest in regional craftsmanship, particularly South Indian temple work, Rajasthani filigree, and Bengali gold designs.

3. Silver Moves Beyond Utility

Silver jewellery is no longer confined to budget-conscious segments. With increased consumer appetite for oxidised, handcrafted, and tribal-inspired silver, the metal is gaining relevance for festive season. Quick-to-market silver collections and festive-themed SKUs (like silver rakhis or gift sets) are recommended for retailers looking to tap into this high-volume category.

4. Gemstone & Polki Resurgence

Coloured gemstone jewellery—particularly with emeralds, rubies, and sapphires—is expected to see a spike in demand, especially in the bridal and occasionwear segment. At the same time, uncut Polki diamonds remain a go-to for high-value festive purchases and winter weddings. Retailers should consider curating colour-based collections to align with seasonal fashion palettes and rituals.

5. Personalised & Symbolic Designs

From zodiac and birthstone jewellery to initial charms and spiritual symbols, personalised jewellery is becoming a key purchase driver. Consumers are seeking pieces that hold emotional meaning. Modular charms, talismans, and symbolic pendants are strong SKUs to include in festive lines.

6. Versatile, Convertible Pieces in Demand

Today’s consumers are value-conscious and expect multi-wear options from their jewellery. Detachable elements, reversible pendants, and modular earrings are growing in popularity. Manufacturers should prioritise design innovations that enhance versatility, especially for mid- to high-ticket items targeted at festive buyers.

7. Lab-Grown Diamonds Gain Momentum

Lab-grown diamond (LGD) jewellery is becoming mainstream across gifting, self-purchase, and bridal categories. With price advantages, ethical positioning, and increasing availability, LGDs are expected to perform well this season—particularly for Diwali gifts, anniversaries, and Christmas promotions. Retailers should integrate LGD collections with aspirational storytelling and certification to build trust.

8. Fusion Styling Leads Design Direction

With consumers blending ethnic and Western wear, jewellery too is evolving. Designs that bridge traditional craftsmanship with contemporary aesthetics are key—think kundan chokers with Indo-western gowns, jadau studs with power suits, and meena work bangles with cocktail saris. This crossover appeal offers significant scope for brands to expand their design language.