JB Insights
India’s Lab-Grown Diamond Exports Reach Record High in 2025
India Strengthens Its Global Leadership in Lab-Grown Diamonds
India’s lab-grown diamond (LGD) industry has achieved a significant milestone in 2025, with exports reaching a record high. This achievement reinforces India’s position as the world’s leading producer and exporter of lab-created diamonds.
Driven by rising global demand, technological innovation, and the increasing acceptance of sustainable luxury, India’s LGD sector continues to play a pivotal role in shaping the future of the international jewellery market.
Technology and Sustainability at the Core

The surge in exports reflects the growing adoption of advanced technologies such as CVD and HPHT, which enable the production of high-quality, precision-grown diamonds that match natural diamonds in brilliance and clarity.
Manufacturers are increasingly prioritizing sustainability and traceability, adopting energy-efficient, carbon-neutral processes that align with global environmental standards. This shift toward ethical production is helping India meet the expectations of a new generation of conscious consumers and international luxury brands.
Evolving Consumer Preferences Fuel Growth

Consumer perception of lab-grown diamonds has undergone a transformation. Millennial and Gen Z buyers are driving this change, valuing affordability, sustainability, and innovation over traditional notions of rarity.
Global jewellery retailers have responded by launching dedicated lab-grown diamond collections, leading to steady demand growth in markets across the United States, Europe, and the Middle East. This momentum has boosted India’s exports of both loose LGDs and finished jewellery, expanding the country’s footprint in the premium jewellery segment.
Future Outlook: Sustainable Growth Ahead

Industry forecasts indicate that India’s lab-grown diamond exports will continue to grow at an annual rate of 15–20% over the next few years. With its blend of cutting-edge technology, skilled craftsmanship, and global partnerships, India is poised to remain at the forefront of this evolving sector.
As the global jewellery industry embraces sustainability and transparency, India’s lab-grown diamond sector stands as a symbol of innovation, responsibility, and craftsmanship—a true bridge between tradition and technology, defining the future of ethical luxury.
JB Insights
Forevermark stores: De Beers is rewriting the rulebook
De Beers isn’t just playing the game anymore; they’re rewriting the rulebook. Forget the “shop-in-shop” clutter—the diamond giant is planting its flag in Indian soil with a strategy that’s as sharp as a princess cut.
By launching standalone Forevermark stores, De Beers is ditching the middleman and betting big on India as the ultimate test bed for high-octane luxury. Here’s how they’re turning the “traditional” jewelry market on its head:
The Strategy: High Stakes, Higher Value
De Beers has stopped trying to blend in. They’ve realized that to sell a dream, you need to own the room.

- The Blueprint: They’re swapping low-risk partner outlets for sprawling, 5,000 sq. ft. flagship “global” stores.
- The Target: No more waiting for a wedding invite. They’re hunting the “Self-Purchaser”—affluent women (ages 25–45) who buy diamonds because it’s Tuesday, not because they’re getting married.
- The Map: Forget the cooling markets in China or the “steady-as-she-goes” U.S. De Beers is laser-focused on India’s Tier 1 and Tier 2 cities, where the appetite for luxury is growing at a staggering 10–12% annually.
Why India? The Death of “Gold Only”
For decades, gold was the undisputed heavyweight champion of the Indian heirloom. Not anymore. India’s young, wealthy middle class is trading religious tradition for high-end aspiration.
Gold has long been the Old Guard of Indian jewellery—deeply rooted in tradition, trust, and legacy. Dominating heavy wedding sets and festive occasions, gold is typically purchased by families and patriarchs, valued as both adornment and secure investment. Its vibe is timeless, ceremonial, and culturally rich, symbolising stability and generational wealth. In contrast, diamonds represent the New Wave—light, versatile, and designed for everyday wear as much as special moments. Increasingly chosen by independent women, diamond jewellery reflects individuality and aspiration, evolving into a modern status symbol that blends personal expression with contemporary luxury.
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