National News
Festive Gifting Opportunity – Lukson | Ganesh Chaturthi & Durga Puja 2026
Jewellery That Shines As Bright As The Celebration
As India steps into one of its most celebratory seasons from Ganesh Chaturthi to Navratri and Durga Puja we wanted to reach out with a gifting and styling opportunity from Lukson, one of India’s fastest-growing lab-grown diamond fine jewellery brands, offering consciously crafted pieces across 14K gold, rose-gold vermeil, and sterling silver, backed by a lifetime buyback guarantee.
Here is how Lukson’s collections align beautifully with the festive season ahead:
Ganesh Chaturthi — Jewellery That Shines as Bright as the Celebration



Dress up for the festivities. Dress it in diamonds.
Ganesh Chaturthi calls for jewellery that feels celebratory, joyful, and a little extra. Lukson’s Sheer Drama collection inspired by the play of lace, light, and intentional negative space brings a modern, festive elegance that pairs effortlessly with traditional and fusion looks alike. From statement drop earrings to layered necklaces and delicate rings, these pieces are made for women who show up to celebrations looking and feeling their best.
Sheer Drama Collection: https://lukson.co/collections/sheer-drama
Bold Gold Collection: https://lukson.co/collections/bold-gold
Statement Necklaces: https://lukson.co/collections/statement-necklace
Drop Earrings: https://lukson.co/collections/drop-earrings
Navratri & Durga Puja — Nine Nights, Nine Looks, One Collection for All of Them


She arrives in colour. She dresses in diamonds.
Navratri and Durga Puja are the seasons of colour, dance, and dressing up and nothing completes a festive look like fine jewellery that holds its own. Lukson’s Glitch Glam collection, with its vivid coloured gemstones and gradient hues, was practically made for the nine nights. For those who prefer timeless and traditional, the Solitaire and Timeless Gold collections offer understated luxury that moves from puja to garba night without missing a beat.
Glitch Glam Collection: https://lukson.co/collections/glitch-glam
Solitaire Collection: https://lukson.co/collections/solitaire-gold
Hoop Earrings: https://lukson.co/collections/hoop-earrings
Gemstone Collection: https://lukson.co/collections/gemstone-jewellery
Stud Earrings: https://lukson.co/collections/stud-earrings
Festive Gifting Made Easy — For Her, From the Heart
The most thoughtful gift this season is the one that lasts forever.
With festive gifting on the rise, Lukson’s ready-to-gift sets and curated price-point collections make gifting decisions effortless whether for a sister, a friend, a mother, or yourself. Every Lukson piece comes with lifetime plating and a buyback guarantee, making it a gift with genuine long-term value.
National News
KISNA Takes Festive Gifting Nationwide With 300+ Billboards Featuring Shahid and Mira Kapoor
Projected To Generate 5+ Million OOH Impressions, The #GiftHappiness Campaign Highlights Exclusive jewellery Offers, Exchange Benefits and A Grand Festive Lucky Draw
KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has rolled out a nationwide Out-of-Home (OOH) campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor. Spanning 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, the #GiftHappiness campaign is strategically positioned along high-traffic roads, prominent commercial hubs and key shopping destinations, and is projected to generate 5+ million cumulative OOH impressions. The initiative aims to strengthen brand visibility and drive consumer engagement during the festive shopping season.
The OOH rollout is a key component of KISNA’s 360-degree festive marketing campaign, which brings together television, digital and social media, cinema advertising, influencer collaborations, print, retail branding and on-ground activations to amplify its festive gifting message across multiple consumer touchpoints.
Featuring Shahid and Mira alongside KISNA’s diamond and gold jewellery collections, the creatives spotlight up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and 90% buyback and 95% exchange value on diamond jewellery, including making charges. Additional benefits include Double Gold Rate Protection with a 25% down payment and a Grand Festive Lucky Draw, offering shoppers a chance to win over 800 vehicles, including cars and scooters, under the ‘Shop. Sparkle. Win.’ proposition.
The outdoor campaign complements KISNA’s expanding retail footprint of 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India, reinforcing its presence in key consumption markets and bringing its festive offerings closer to customers.
Commenting on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:

“Festivals are an important occasion for jewellery gifting, and our focus is on making these celebrations more rewarding for customers. Our OOH strategy prioritises high-impact visibility in key markets through billboard placements in high-footfall locations close to our existing showrooms, creating a stronger connection between consumer engagement and retail footfalls. With Shahid and Mira Kapoor bringing #GiftHappiness to life, we aim to strengthen consumer recall, drive showroom footfalls and make KISNA a preferred destination for festive jewellery purchases.”
Elaborating on the marketing strategy, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said:
“Our festive marketing approach is built around building a cohesive brand experience across multiple consumer touchpoints. OOH plays a key role in this 360-degree strategy, allowing us to reinforce #GiftHappiness in high-impact locations while television, digital, cinema and retail activations extend the campaign’s reach. By combining Shahid and Mira Kapoor’s appeal with compelling festive offers, we aim to drive stronger brand recall, consumer consideration and purchase intent during this important season.”

Together, these touchpoints amplify the brand’s ‘Khushiyon Ke Har Pal Ke Liye KISNA’ message,reinforcing the joy of gifting and KISNA’s association with meaningful festive celebrations.
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