National News
Empowering Women with Financial Literacy: Mia and Zerodha Varsity Join Forces This International Women’s Day
This International Women’s Day, Mia, a leading fine jewellery brand in India, is celebrating women by empowering them with the knowledge and tools to take control of their financial futures. In an exciting partnership with Zerodha Varsity, the educational arm of India’s top fintech platform Zerodha, Mia is hosting a free, exclusive online masterclass tailored to women. The session is designed to make financial independence both accessible and achievable.
Mia has long been an advocate for women’s empowerment, helping them unlock their potential through health, sports, and now, finance. This collaboration marks another significant step in that journey, offering women the confidence to shape their financial narratives, the freedom to make informed choices, and the security to dream bigger.
The online masterclass will provide easy-to-follow lessons on managing personal finances, understanding the basics of investing, and building long-term wealth. With Zerodha at the forefront of India’s fintech revolution, Zerodha Varsity has earned a reputation for offering trusted, high-quality financial education, enabling individuals to navigate the complexities of finance. Participants will also discover how to incorporate gold investments into their wealth-building journey, blending Mia’s legacy in fine jewellery with modern financial strategies.

Ms. Shyamala Ramanan, Business Head at Mia, shared, “At Mia, we believe confidence shines brightest when it comes from within. Financial literacy is a powerful way to build that confidence. This International Women’s Day, we are thrilled to partner with Zerodha Varsity to make financial literacy more accessible and practical. We are excited to go beyond jewellery and provide women with the tools to achieve financial freedom.”
Mr. Karthik Rangappa, Chief of Education at Zerodha, added, “For too long, money conversations in Indian households have been unequal—not because of a lack of capability, but because women were excluded. Women are natural money managers, offering emotional balance and long-term thinking in financial decisions. While participation remains low, change is on the horizon. We are excited to partner with Mia for this special Women’s Day financial literacy session. Financial independence isn’t just about money; it’s about the freedom and choices that come with it.”

National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
-
New Premises3 hours agoChow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
-
National News3 hours agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
-
National News6 hours agoKISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
-
ShowBuzz4 hours agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch


