National News
Emmadi Silver Jewellery Launches First Karnataka Store with Grand Opening in Bengaluru’s Malleshwaram
Actress Ashika Ranganath and Former Deputy CM C.N. Ashwath Narayan Grace Inauguration as Brand Begins Expansion Drive in State

Premium silver jewellery label Emmadi Silver Jewellery has made its Karnataka debut with the grand opening of its flagship store in Bengaluru’s Malleshwaram. The launch event, held on May 9th, was inaugurated by popular Kannada film actress Ashika Ranganath, who lauded the brand’s heritage-rich and elegant designs.

The opening ceremony was also attended by former Karnataka Deputy Chief Minister Dr. C.N. Ashwath Narayan, along with local dignitaries, customers, and silver jewellery enthusiasts. Located at No. 306, Ground Floor, 2nd Main Road, 16th Cross, Sampige Road, the store showcases an expansive range of over 75,000 handcrafted, gold-plated silver jewellery pieces aimed at Bengaluru’s style-conscious consumers.
Expanding beyond its origins in Telangana and Andhra Pradesh, Emmadi’s move into Karnataka is seen as a strategic step to tap into a culturally rich market with a strong appreciation for tradition, artistry, and value.

“Jewellery connects us to our roots and heritage,” said Ashika Ranganath at the event. “Emmadi’s pieces celebrate that connection with timeless elegance. I’m thrilled to be a part of their journey in Bengaluru.”
Founded in Hyderabad just four years ago, Emmadi Silver Jewellery has already amassed a loyal customer base of over 150,000 across the globe, including a rapidly growing clientele in the United States. Known for its luxurious yet accessible silver creations, the brand has ambitious plans to expand its retail presence across Karnataka.
The next outlet is set to launch in Marathahalli within the next 10 days, followed by additional locations including Jayanagar, with the aim of establishing 10–15 stores across the state by the end of 2025.
“We chose Malleshwaram for its cultural depth and vibrant shopping scene,” a company spokesperson said. “The response has been phenomenal, and we’re excited to bring Emmadi’s legacy to more cities.”
The Malleshwaram store promises to be a new destination for Bengaluru’s jewellery lovers, blending quality craftsmanship, tradition, and affordability all under one roof.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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