National News
Emerald Jewel Industry launches a dazzling array of collections at IIJS Bharat Signature 2026
Emerald Jewel Industry marked a powerful presence at IIJS Bharat Signature 2026, unveiling an expansive and thoughtfully curated portfolio of jewellery collections that celebrate India’s cultural legacy while embracing cutting-edge design, technology, and contemporary lifestyles.
Award-Winning Creations Rooted in Heritage
At the heart of the showcase were two exceptional award pieces that paid tribute to India’s spiritual and literary richness.
The Brilliant Bharath – Tamil Tribute Kada stood out as a masterful ode to Tamil language and culture, inspired by the timeless wisdom of the Thirukkural. Featuring scroll-inspired artistry, intricate filigree Uyir Ezhuthukal, and inscriptions of “Valluvan” and “Vasuki,” the Kada symbolises virtue, prosperity, and love—celebrating India’s enduring artistic and literary heritage.
Equally captivating were the Krishna Butter Leela Earrings, playfully inspired by Lord Krishna’s iconic butter-stealing leela. Designed with Krishna reaching for a hanging pot of butter, the earrings feature exquisite plique-à-jour enamelling, lending a luminous, glass-like translucence. The piece joyfully blends devotion, traditional Tamil influences, and fine craftsmanship.
A Spectrum of Contemporary & Classic Collections
Emerald Jewel Industry introduced a wide-ranging assortment designed to meet evolving consumer sensibilities:
- Chiara: Rainbow-cut stones, contemporary textures, and playful colour accents for effortless modern styling.
- Imprez: Divine god motifs brought to life with refined detailing and modern manufacturing finesse.
- Minique: Sleek, lightweight jewellery designed for everyday elegance and superior comfort.
- Kalakriti: Intricate filigree-based designs inspired by antique traditions and timeless artistry.
- Men’s Collections: From Rudraksh and god motifs to medallions, CNC-crafted link bracelets, chain-type kadas, and modern lock-type kadas—designed for today’s men rooted in tradition.
Innovation in Craft, Technology & Materials
The showcase highlighted Emerald’s strength in innovation across gold, platinum, silver, gemstones, and advanced manufacturing techniques:
- Enamel Collection featuring Basse-taille, Plique-à-jour, and Cat Evil Eye enamelling
- Turkish Collection with new hanging laser-cut elements for added fluidity and depth
- 14 KT, 9 KT & Lightweight Casting Collections balancing durability, flexibility, and modern aesthetics
- Indiania Jewellery with hollow chains and pendants for graceful everyday wear
- Swarovski Collection offering dazzling, timeless appeal
- 3D Laser-Cut Designs showcasing sharp geometry and contemporary forms
- Butterfly-Inspired Collection celebrating transformation and femininity across generations
- Indo-Italian Chains fused with antique pendants for a modern-meets-heritage expression
Diamonds, Gemstones & Handcrafted Elegance
From heritage diamond pieces to modern gemstone innovations, the brand presented:
- Traditional diamond close-setting Atigai and lightweight close-setting harams
- Innovative gemstone collections including single-digit jewellery, new hole-setting chains, and vibrant play-of-colour designs
- A rich range of handmade lightweight jewellery—jhumkis, studs, mini chains, air-light designs, and ultra-light 4-gram collections
- The refined Sithara Collection featuring marquise-shaped stones with sparkling Sithara cuts
Platinum & Silver: Spirituality Meets Technology
Emerald Jewel Industry also expanded its offerings in platinum and silver:
- Platinum Tulsi and Rudraksha Chains & Bracelets, blending sacred symbolism with timeless strength
- Silver EF Collections, including hanging idols for car interiors, UV-printed enamel coins, direct casting enamel idols, and magnetic levitation floating idols
- Divya Darshanam, an immersive silver temple experience where technology brings Lord Venkateswara’s rituals to life
With this landmark showcase at IIJS Bharat Signature 2026, Emerald Jewel Industry reaffirmed its commitment to innovation, cultural storytelling, and excellence in craftsmanship—presenting jewellery that resonates across generations, markets, and modern lifestyles.
About Emerald Jewel Industry
Emerald Jewel Industry is a leading name in jewellery manufacturing, known for blending tradition, innovation, and advanced technology to create designs that inspire trust, elegance, and enduring value.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.
By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
Senco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
Shringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
Instamart and Kalyan Jewellers Enable Customers To Lock Today’s Gold Price For Akshaya Tritiya
Senco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
Celebrate Prosperity In Style – Akshaya Tritiya 2026 Gifting Guide By TrueSilver
-
National News10 hours agoInstamart and Kalyan Jewellers Enable Customers To Lock Today’s Gold Price For Akshaya Tritiya
-
GlamBuzz3 hours agoSenco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
-
National News7 hours agoCelebrate Prosperity In Style – Akshaya Tritiya 2026 Gifting Guide By TrueSilver
-
National News4 hours agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.