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Dubai Jewellers Reinvent Strategy to Woo Back South Asian Gold Shoppers

As India slashes import duties, Dubai’s gold retailers pivot to unique designs, global sourcing, and superior craftsmanship to retain their core market.

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Dubai’s jewellery industry is undergoing a strategic transformation to re-engage its core South Asian customer base, particularly Indian gold buyers, amid shifting global and regional market dynamics. Once favored for its price advantage, the city is now responding to India’s recent reduction in gold import duty—from 15% to 6%—which has significantly narrowed the price gap between the two markets.

This change has impacted buying habits among Indian tourists and residents, many of whom traditionally flocked to Dubai during festivals like Akshaya Tritiya and Diwali for jewellery shopping. To adapt, Dubai jewellers are shifting focus from just pricing to a value-driven experience built on design innovation, quality, and exclusivity.

Retailers are expanding their collections with contemporary pieces sourced from countries like Turkey, China, Italy, and Singapore, while also investing in locally made jewellery that caters to modern tastes. Unique design offerings—such as Turkish and Calcutta styles, temple-inspired motifs, and enamel work—are being emphasized to distinguish Dubai’s offerings from what’s available in India.

Craftsmanship has taken center stage, with retailers highlighting high-quality finishes and intricate details that appeal to a more discerning global clientele. Lightweight yet visually striking designs are trending, along with lab-grown diamond options for consumers seeking affordable luxury.

While the Indian gold rush has slowed, Dubai continues to attract buyers from diverse markets such as China, Singapore, Africa, and Europe. Industry experts note that tourists today are looking for more than just price—they value an immersive shopping experience, rare design aesthetics, and high craftsmanship.

By reinventing its jewellery retail strategy, Dubai is reaffirming its place as a world-class destination for gold and fine jewellery, driven by innovation, variety, and a refined shopping experience.

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International News

Gemfields – Ruby: The Fire Within

Gemfields Explores the Science, Symbolism and Timeless Allure of Mozambican Rubies, July’s Iconic Birthstone

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This July, for which ruby is the birthstone, Gemfields is seeing red. Rubies are often regarded as powerful symbols of passion and vitality, with their blazing scarlet hue evoking feelings of hot-headed love and burning desire. Describing colour in gemstones is a little like describing the ephemeral. We can feel it, see its effects, and experience its intensity, yet the moment we try to define it precisely, language begins to fall short.

Our eyes can distinguish millions of colour variations, far more than our vocabulary can comfortably name. In emeralds and rubies, especially, what we casually call “red” or “green” is rarely just that. A ruby may show flashes of pinkish-red, orangey-red, or purplish-red depending on the light. An emerald might lean bluish-green in one moment and reveal a warmer, slightly yellowish tone in another. The human eye perceives nuances instantly, whilst words struggle to keep up.

Gemmology attempts to bridge this gap by breaking colour down into components: hue (the basic colour), tone (how light or dark it is), and saturation (how vivid or intense it appears). This structured language helps professionals communicate more clearly. Yet even then, colour remains subjective. Two people can look at the same gem and describe it differently because perception is influenced by lighting, environment, and even personal sensitivity to colour.

A ruby’s red comes from trace elements of chromium and how it interacts with surrounding oxygen ions, as this affects the rays of light that are absorbed or reflected within the crystal. Rubies from Mozambique display the full known spectrum of colour ranges, including the most vivid red hue, and naturally fluoresce under UV light.

There is, of course, another dimension to colour in rubies, in that the gemstone possesses pleochroism—the ability to display different colours when turned at different angles due to selective absorption of light. It is the skill of the gemstone cutter to marry these colours together and form the most pleasing, vivid crimson. The beauty is, as ever, in the details, as subtle movements reveal flashes of orange, pink and purple, a dance referred to as the ‘fire within’, evoking a picture of glowing embers and the rawest of emotions.

This is why gemstones, and rubies in particular, are so fascinating: they resist rigid definition. Their beauty lies in subtle shifts, in the interplay between light and matter, in nuances that cannot be fully captured by simple words. The act of seeing outpaces speaking, and perhaps that mystery is part of what makes the colour in gemstones so powerful.

Choosing a Gemfields Mozambican ruby of your very own is easier than you might think. Gemfields collaborates with a number of international jewellery brands, offering an array of jewellery designs to suit your unique style.

Make a statement with the DIACOLOR x Gemfields Gleaming Flower Earrings, which surround deep red Mozambican rubies with yellow diamond briolettes. Keep your rubies close with the Fehmida Lakhany x Gemfields Ruby and Diamond Choker or The Line x Gemfields Ladhi Ruby Necklace, which pairs rose-cut diamonds with blushing Mozambican rubies. Complete the look with the Ivy New York x Gemfields Chandelier Earrings, featuring over 20 carats of dancing Mozambican rubies.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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