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Diamond Retailers Glimmer as Valentine’s Day anchors peak sales season

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 Valentine’s Day remains a vital cornerstone for the natural diamond industry, accounting for approximately 7% of annual demand in the U.S.. According to the Natural Diamond Trends: 2025 Overview Report, produced in partnership with Tenoris, the holiday serves as the final act in a high-stakes retail trilogy for specialty jewelers.

The data, which tracked over four million transactions across 2,500 retailers, identifies Valentine’s Day alongside the year-end holiday season (30%) and Mother’s Day (9%) as the three “sales anchors” that define the fiscal year. Collectively, these three periods represent 46% of all yearly diamond purchases.

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Instappraise & NAJA Tie Up: Third Scholarship Unlocks appraisal Mastery For Global Pros

Renewed Partnership Boosts Access To NAJA Certification Pathways and Instappraise Tool

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Instappraise, a jewellery appraisal software provider founded in 2019, has renewed and extended its educational partnership with the National Association of Jewellery Appraisers (NAJA), a US-based professional body established in 1981 that focuses on appraisal education, certification, and ethical standards, introducing a third scholarship to widen access to formal appraisal training and reinforce global standards.

The expanded programme now offers three distinct pathways. The first targets non-members with gemmological credentials, providing NAJA membership, access to Lessons 1-5 of the Appraisal Studies Course, and a one-year Instappraise software subscription, valued at $2,070. The second supports existing NAJA members pursuing certification, while the third enables certified members to advance to the Certified Master Appraiser designation, with benefits valued at $1,775.

The initiative responds to rising demand for structured education amid evolving valuation standards and regulatory expectations. Applicants must submit an essay, demonstrate recognised gemmological qualifications, and complete coursework within defined timelines to maintain academic rigour.

Instappraise’s appraisal platform is positioned to support NAJA and Uniform Standards of Professional Appraisal Practice (USPAP)-compliant reporting through structured documentation and workflow tools, while NAJA continues to anchor professional education and certification.

Applications close on 15 June 2026, with winners to be announced at NAJA’s 66th Annual ACEit Mid-Year Education Conference in August.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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