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De Beers leaves rough prices unchanged at the first cycle of the year

De Beers left rough prices unchanged at the first cycle of the year after December’s sharp reductions. It allowed 20% buybacks for all goods — a mechanism that lets sightholders sell the least profitable stones back to the company. Demand was weak, with sales value expected to be low.

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But the question on sightholders’ lips was what would happen next. One of the main reasons for the low sales was De Beers’ high prices. The miner’s rough remains significantly more expensive than the tender and auction market.

The company’s December price change of 10% to 15% went only part of the way toward closing this gap. Russian rival Alrosa has now reached similar price levels: It followed a December cut of around 10% with a further one of 7% to 8% in January, market insiders said.

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DiamondBuzz

Russia Tightens Rules On Synthetic Diamond Labelling

Industry’s Most Stringent Measures Aimed At Clearly Distinguishing Lab-Grown Stones From Natural Diamonds

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Russia has introduced new regulations governing the sale and marketing of jewellery containing synthetic diamonds, marking one of the industry’s most stringent measures aimed at clearly distinguishing lab-grown stones from natural diamonds. The rules are set to take effect on 1 September 2026.

The new provisions were adopted under Resolution No. 657 of 30 May 2026 by the Government of the Russian Federation and amend the country’s retail sales regulations for precious metals and gemstones.

Under the revised rules, jewellery containing synthetic stones may continue to reference the corresponding natural mineral, but labels and tags must prominently include the word “synthetic” or its approved abbreviation. However, the use of the word “diamond” and its derivatives in relation to synthetic materials will be prohibited. The regulations also ban the use of colour and quality descriptors typically associated with natural diamonds.

The resolution further prohibits retailers and marketers from using terms such as “precious”, “real”, “genuine”, “natural”, “mined”, “mineral” and “eco-friendly” when describing synthetic stones. In addition, the weight of synthetic stones may only be disclosed in grams rather than carats. The restrictions apply to all forms of consumer-facing information, including product labels and marketing materials.

The measures are intended to protect consumers from misleading sales practices and ensure greater transparency in the marketplace. Russia, the world’s largest producer of natural diamonds by volume, said the rules are designed to safeguard consumers and support fair competition between natural and synthetic diamond products.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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