DiamondBuzz
De Beers leaves rough prices unchanged at the first cycle of the year
De Beers left rough prices unchanged at the first cycle of the year after December’s sharp reductions. It allowed 20% buybacks for all goods — a mechanism that lets sightholders sell the least profitable stones back to the company. Demand was weak, with sales value expected to be low.
But the question on sightholders’ lips was what would happen next. One of the main reasons for the low sales was De Beers’ high prices. The miner’s rough remains significantly more expensive than the tender and auction market.
The company’s December price change of 10% to 15% went only part of the way toward closing this gap. Russian rival Alrosa has now reached similar price levels: It followed a December cut of around 10% with a further one of 7% to 8% in January, market insiders said.
BrandBuzz
Natural Diamond Council Launches World Diamond Day on April 8, 2026
A new global moment to share the stories behind natural diamonds on April 8.
The Natural Diamond Council (NDC) introduces World Diamond Day on April 8, 2026, a global movement that brings people together through the stories behind natural diamonds.
On this day, everyone is invited to participate, from those who work with diamonds every day to those who wear, gift, or admire them. World Diamond Day is about sharing the personal and meaningful moments that natural diamonds represent.
Across social media, participants are encouraged to post a photo or short video that captures what natural diamonds mean to them, whether it is a milestone, a memory, a piece of jewelry you love, or the journey behind it.
On April 8, simply share your story using #WorldDiamondDay and #NaturalDiamonds to join a global wave of voices celebrating something authentic.
Stories can take many forms:
– Personal moments such as engagements, anniversaries, and heirlooms
– The journey of a diamond from origin to artistry
– Positive impact in communities, education, and conservation
– Design, craftsmanship, and finished creations
World Diamond Day is a collective moment and not a campaign. It is shaped by the people who participate, from personal milestones to the communities diamonds uplift and transform. It is a chance to see natural diamonds through the lens of real people and real stories shared around the world in real time.
In a world where so much feels easily replicated and fast, natural diamonds are enduring symbols of love and connection. Formed over billions of years, they carry memory and human meaning. World Diamond Day brings those stories into view from every corner of the world.
Everyone is encouraged to take part by sharing a story that feels personal and true. Organizations and businesses can also amplify the movement by inviting their teams, partners, and communities to participate.
Worn. Given. Passed down. Never forgotten.
On April 8, the story of natural diamonds belongs to everyone.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.