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Raj Diamonds Launches Akshaya Tritiya Campaign Spotlighting “Ruby Splendour” and “Ancient Splendour”

Celebrating The Bride’s Journey Of Identity, Tradition, and Transformation

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Marking the auspicious occasion of Akshaya Tritiya, Raj Diamonds launches a new campaign bringing light to its signature high jewellery collections, Ruby Splendour and Ancient Splendour, a celebration of timeless design, cultural depth, and the evolving journey of a woman stepping into her new identity as a bride.

Akshaya Tritiya, long associated with prosperity and new beginnings, becomes a moment of quiet transformation. It is a time when a woman doesn’t just prepare for marriage, but begins to rediscover herself through rituals, traditions, and the emotional weight of heritage. In this transition, she is not merely adorned; she is shaped, refined, and redefined. The collections reflect this intimate journey. They are not just expressions of craftsmanship, but of becoming a bride.

Ruby Splendour captures the intensity of this transformation. With vivid rubies set alongside precisely crafted diamonds, each piece reflects the passion, strength, and boldness that define a bride stepping into the unknown. It is designed for a woman who embraces tradition, yet carries her individuality with quiet confidence, where every glance and movement feels intentional.

In contrast, Ancient Splendour draws from the richness of India’s cultural legacy. Inspired by heirloom aesthetics and time-honoured artistry, the collection evokes a sense of familiarity and timelessness, as though each piece has existed long before it was worn. It speaks to the bride who finds herself in tradition, cherishes its depth, and builds a deeper connection with her roots.

Through the visual storytelling of the latest photoshoot, this evolution unfolds with subtlety. The bride is seen not just wearing jewellery, but growing into it—absorbing its meaning, understanding its place, and ultimately making it her own. What emerges is a woman rediscovering herself in a new avatar, one that is both deeply rooted in culture and distinctly personal.

“At Raj Diamonds, jewellery is never just decorative; it is deeply emotional,” said Eshwar Surana, Managing Director, Raj Diamonds.

“With Ruby Splendour and Ancient Splendour, we wanted to capture the essence of a bride’s journey—her connection to culture, her sense of identity, and the quiet confidence with which she steps into a new chapter.”

Crafted through Raj Diamonds’ in-house manufacturing expertise, each piece balances intricate artistry with modern wearability. The collections reflect a larger shift in luxury, where meaning holds as much value as material, and where every piece carries a story waiting to be lived.

Through this expression, Raj Diamonds continues to redefine bridal jewellery not as a symbol of occasion alone, but as a reflection of transformation, identity, and enduring legacy, with 360° verified brilliance & a natural diamond promise.

The collections are now available across Raj Diamonds showrooms and through exclusive consultations.

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Van Cleef & Arpels Unveils ‘Fascinating Egypt’ High Jewellery Collection Inspired By Ancient Civilisation

The Maison Reinterprets Egypt’s Timeless Symbols Through Vibrant Gemstones, Art Deco Influences and Contemporary Craftsmanship.

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Van Cleef & Arpels has unveiled ‘Fascinating Egypt’, its latest High Jewellery Collection, introducing a new chapter in the maison’s enduring fascination with Ancient Egypt. Launched in Paris, the collection presents nearly 180 abstract and figurative creations that reinterpret the symbols, artistic traditions and cultural legacy of one of history’s greatest civilisations through vivid gemstones, exceptional craftsmanship and a contemporary creative vision.

Continuing its long-standing tradition of artistic exploration, the maison offers its own interpretation of Egypt’s timeless heritage—a civilisation that has captivated the imagination of artists, historians and collectors for more than 2,000 years. The collection celebrates the enduring influence of Ancient Egypt while expressing it through a modern lens, combining historical inspiration with innovative jewellery design.

The inspiration behind ‘Fascinating Egypt’ extends beyond ancient monuments to the remarkable legacy Egypt has left across different eras. The collection reflects the fascination that began with Ancient Rome’s admiration of Egyptian deities, continued through Jean-François Champollion’s groundbreaking deciphering of hieroglyphics in 1822, the installation of the Luxor Obelisk at Place de la Concorde in 1836, and the successive waves of Egyptomania that shaped decorative arts throughout the 20th century. These historical milestones continue to inspire artistic expression and reinforce Egypt’s lasting influence on design and culture.

Through this collection, Van Cleef & Arpels revisits Egyptian culture in all its artistic and decorative richness. Each creation reflects a contemporary narrative inspired by ancient symbols, architectural forms and scenes from everyday life, presenting a timeless vision that bridges the past with the present. The collection seamlessly blends figurative and abstract interpretations, transforming historical references into sophisticated high jewellery masterpieces.

The maison’s connection with Egyptian-inspired artistry dates back to its founding in Paris in 1906, when Europe was experiencing a renewed fascination with Egypt’s cultural heritage. This influence became particularly evident in several creations produced between 1923 and 1924, where the geometric elegance of Art Deco merged with reinterpretations of ancient Egyptian motifs.

These early creations featured profiled human and animal figures, papyrus flowers and scenes depicting everyday life, expressed across an array of jewellery and timepieces including cuff bracelets, brooches, long necklaces, chatelaine watches and wristwatches. These designs reflected the spirit of the Egyptomania movement while showcasing the maison’s distinctive ability to reinterpret historical inspirations through exceptional craftsmanship.

With ‘Fascinating Egypt’, Van Cleef & Arpels once again demonstrates its mastery of storytelling through jewellery. By uniting the enduring symbolism of Ancient Egypt with vibrant precious stones, refined artistry and contemporary design, the maison has created a collection that honours one of the world’s most influential civilisations while reaffirming its own legacy of creativity, innovation and timeless elegance.

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