BrandBuzz
Dassani Brothers Launches ‘Eternal Love’ – A Valentine’s Day Collection Celebrating Affordable Solitaires and Yellow Diamonds
Marking the season of love, Dassani Brothers unveils ‘Eternal Love’, a specially curated Valentine’s Day jewellery collection that reimagines the classic solitaire with a modern and accessible approach. The collection seamlessly blends yellow diamonds, traditional solitaire diamonds, and innovative pie-cut setting diamonds to create pieces that are timeless, radiant, and thoughtfully priced.


At the heart of Eternal Love lies a celebration of enduring commitment. The collection showcases luminous yellow diamonds symbolising warmth, optimism, and joy, qualities synonymous with meaningful relationships. Alongside these are classic solitaires that reflect sophistication and everlasting elegance.


A standout feature of the collection is the use of pie-cut setting diamonds, a refined technique designed to create the visual appeal of a solitaire while offering a more accessible price point. The precision of the pie-cut arrangement enhances brilliance and surface reflection, delivering the grandeur of a solitaire look with greater affordability. This innovation allows customers to experience the essence of a solitaire without compromising on impact or craftsmanship.

“Valentine’s Day is about celebrating meaningful connections with jewellery that carries emotion and value,” said Sumit Dassani, Partner, Dassani Brothers. “With Eternal Love, we have focused on offering affordable solitaires through our pie-cut setting diamonds, while also introducing the warmth of yellow diamonds. The idea was to create a collection that feels luxurious, timeless, and within reach.”
The collection features rings, pendants, earrings, and versatile statement pieces crafted in fine gold settings that enhance the brilliance of both white and yellow diamonds. Each design reflects Dassani Brothers’ legacy of precision craftsmanship and fine jewellery excellence, tailored for modern gifting.
BrandBuzz
Talla Jewellers Celebrates with Vyah Wedding Jewellery Collection Campaign
A Sensory Showcase Of Heritage, Artistry, and Bridal Elegance Brings The Essence Of Vyah To Life
Talla Jewellers has unveiled a new campaign, “Vyah” with the tagline Talla bina shaadi bhi koi shaadi hai? that beautifully captures the spirit of weddings, where tradition, emotion, and craftsmanship come together in perfect harmony. Centred around the artistry of tradition, polki, the campaign invites audiences to witness the intricate process behind each creation, highlighting the unmatched skill of master karigars.
Blending heritage with design excellence, the showcase features a curated selection of exquisite Polki pieces alongside finely handcrafted jewellery that reflects timeless craftsmanship. More than just an exhibition, it offers an immersive experience that celebrates the beauty, culture, and legacy of Talla Jewellers.



Set against the emotional backdrop of weddings in Jammu & Kashmir, the campaign emphasizes how every detail—from family blessings to the glow of gold—plays a meaningful role in a bride’s journey. Reinforcing its message with the evocative line, “Talla bina shaadi bhi koi shaadi hai?”, the brand positions gold jewellery as an essential part of bridal tradition.

“We’ve noticed a clear uptick in bridal interest and footfall whilst the campaign launch. Many customers are walking in already familiar with the film, often mentioning it while exploring the ‘Vyah’ collection as part of their buying journey.”
– Aman Talla, MD, Talla Jewellers
Through this campaign, Talla Jewellers underscores its commitment to preserving cultural heritage while elevating bridal experiences with designs that embody elegance, sentiment, and timeless appeal.
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