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Chow Tai Fook to Launch 100% Recycled Gold Jewelry Collections in 2025 as Part of Sustainability Commitment

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Chow Tai Fook Jewellery Group, based in Hong Kong, is set to unveil its first collection of 100% recycled gold jewellery in 2025, aligning with its ambitious Sustainability 2049 strategy. The initiative is part of the company’s broader commitment to reducing its environmental footprint, with goals to achieve net-zero emissions by 2049 and reduce overall emissions by 50% by 2030.

The Sustainability 2049 blueprint focuses on three main pillars: environment, people, and industry. A key component of the strategy is the increased use of recycled metals in its product offerings. This move positions Chow Tai Fook as the first Chinese jewellery brand to introduce products made entirely from recycled gold, aiming to set new industry standards.

In addition to reducing its reliance on newly mined precious metals, the company will work closely with international and local industry bodies to establish new standards for recycled gold jewellery. Furthermore, Chow Tai Fook is committed to achieving 100% traceability for its T·MARK diamonds by 2029, with an eventual goal of tracing them back to the mine of origin.

Chow Tai Fook’s dedication to sustainability is further demonstrated by its inclusion in the Dow Jones Sustainability Asia Pacific Index and the S&P Global Sustainability Yearbook (China Edition) for two consecutive years.

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International News

World Gold Council to develop shared infrastructure for digital gold

The World Gold Council (WGC) today announced a pioneering initiative to build new market infrastructure designed to unlock the next era of digital gold’s development.

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WGC has co-authored a White paper titled Digital Gold: The Case for a Shared Infrastructure with Boston Consulting Group (BCG) which explores “Gold as a Service” – a new platform to support the issuance and operation of scalable, interoperable digital gold products.

Gold as a Service would act as an open platform, connecting the physical custody of gold with the digital systems used to issue and manage gold-backed products. By standardising essential market processes such as custody coordination, reconciliation, compliance and redemption, the model aims to reduce operational complexity, improve access and enable greater consistency across digital gold products.

Addressing the Structural Barriers to Digital Gold

The White paper acknowledges that gold has already undergone meaningful digitalisation, with trading, clearing and recordkeeping now largely electronic and a growing range of digital gold products such as tokens, now available. Yet despite these innovations, digital gold remains limited in scale largely due to structural constraints. Launching and operating digital gold products remains complex, with limited standardisation and reduced fungibility restricting its ability to integrate with modern financial systems.

Gold as a Service is proposed as a response to these challenges. Recognising the physical nature of gold, it is designed to modernise how gold integrates with an increasingly digital financial ecosystem, while preserving the asset’s foundational attributes that have underpinned its role and relevance for millennia.

Key Features of the Platform Would Include:

  • Seamless Product Issuance and Management: Standardised infrastructure and operating models would simplify the creation, issuance and ongoing management of digital gold products, reducing operational complexity.
  • Ease of Trade: By standardising processes, Gold as a Service aims to increase digital gold’s fungibility, allowing it to function as a single asset with consistent value and legal rights across the ecosystem.
  • Embedded Trust and Assurance: Continuous reconciliation, audit and assurance would be built into shared infrastructure, strengthening confidence in digital gold by supporting consistent proof of physical backing and clearly defined ownership and redemption frameworks.
  • Interoperability by Design: Shared infrastructure would enable digital gold products to integrate more easily with existing financial market infrastructure and emerging digital rails, improving mobility across platforms, venues and use cases.
  • Broader Utility: As fungibility and liquidity improve, digital gold could extend beyond its traditional role as a diversifier and store of value. Gold can become deployable capital, enabling new use cases like pledging gold as collateral for borrowing.

David Tait, Chief Executive Officer, World Gold Council commented:

“Financial services are undergoing a rapid and pervasive digital transformation and gold must also evolve to maintain its role in the global financial system. Gold as a Service is the latest step in the World Gold Council’s digital gold innovation programme, designed to strengthen trust, transparency and market efficiency. Shared infrastructure can help gold become more accessible, more easily traded and fully integrated into modern financial systems — ensuring it remains as relevant tomorrow as it has been for millennia.”

Matthias Tauber, Managing Director and Senior Partner, BCG added:

“The question is no longer whether gold will be digital, it’s how it can participate in modern financial systems without compromising physical integrity. Together with the World Gold Council, we explored what it takes to build trusted rails for digital gold, at market scale.”

The World Gold Council is calling for innovators and market participants from inside and outside the gold industry to convene, challenge and contribute to the development of this shared infrastructure that the WGC will build.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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