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Chow Tai Fook to Launch 100% Recycled Gold Jewelry Collections in 2025 as Part of Sustainability Commitment

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Chow Tai Fook Jewellery Group, based in Hong Kong, is set to unveil its first collection of 100% recycled gold jewellery in 2025, aligning with its ambitious Sustainability 2049 strategy. The initiative is part of the company’s broader commitment to reducing its environmental footprint, with goals to achieve net-zero emissions by 2049 and reduce overall emissions by 50% by 2030.

The Sustainability 2049 blueprint focuses on three main pillars: environment, people, and industry. A key component of the strategy is the increased use of recycled metals in its product offerings. This move positions Chow Tai Fook as the first Chinese jewellery brand to introduce products made entirely from recycled gold, aiming to set new industry standards.

In addition to reducing its reliance on newly mined precious metals, the company will work closely with international and local industry bodies to establish new standards for recycled gold jewellery. Furthermore, Chow Tai Fook is committed to achieving 100% traceability for its T·MARK diamonds by 2029, with an eventual goal of tracing them back to the mine of origin.

Chow Tai Fook’s dedication to sustainability is further demonstrated by its inclusion in the Dow Jones Sustainability Asia Pacific Index and the S&P Global Sustainability Yearbook (China Edition) for two consecutive years.

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Chopard Showcases High Jewellery Creations with Caroline’s Couture at Paris Haute Couture Week

High jewellery creations styled with Caroline’s Couture at Paris Haute Couture Week

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Paris: Chopard presented its High Jewellery creations at Paris Haute Couture Week, styling them with Caroline’s Couture in a refined display that blended exceptional jewellery craftsmanship with contemporary couture aesthetics.

The showcase highlighted Chopard’s signature use of coloured gemstones and diamonds, with statement ruby and diamond pieces forming the core of the presentation. Key designs included a pear-shaped ruby pendant necklace set in diamonds, coordinated chandelier earrings, and ruby-accented high jewellery timepieces, reflecting the Maison’s expertise in gemstone selection and intricate setting techniques.

The jewellery was styled alongside couture silhouettes in soft pastel and gradient hues, creating a balanced visual contrast that allowed the pieces to stand out. Strapless gowns and fluid structures ensured a clear focus on the jewellery, reinforcing Chopard’s emphasis on elegance, proportion, and wearability.

According to the brand, the collaboration with Caroline’s Couture reflects Chopard’s continued engagement with the world of haute couture and red-carpet fashion. By pairing high jewellery creations with couture craftsmanship, the Maison reinforced its positioning at the intersection of luxury jewellery, fashion, and design innovation.

The presentation at Paris Haute Couture Week further strengthens Chopard’s visibility on the global luxury stage, underlining its commitment to high jewellery excellence, artistic expression, and contemporary luxury storytelling.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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