Chow Tai Fook Jewellery Group, based in Hong Kong, is set to unveil its first collection of 100% recycled gold jewellery in 2025, aligning with its ambitious Sustainability 2049 strategy. The initiative is part of the company’s broader commitment to reducing its environmental footprint, with goals to achieve net-zero emissions by 2049 and reduce overall emissions by 50% by 2030.

The Sustainability 2049 blueprint focuses on three main pillars: environment, people, and industry. A key component of the strategy is the increased use of recycled metals in its product offerings. This move positions Chow Tai Fook as the first Chinese jewellery brand to introduce products made entirely from recycled gold, aiming to set new industry standards.

In addition to reducing its reliance on newly mined precious metals, the company will work closely with international and local industry bodies to establish new standards for recycled gold jewellery. Furthermore, Chow Tai Fook is committed to achieving 100% traceability for its T·MARK diamonds by 2029, with an eventual goal of tracing them back to the mine of origin.

Chow Tai Fook’s dedication to sustainability is further demonstrated by its inclusion in the Dow Jones Sustainability Asia Pacific Index and the S&P Global Sustainability Yearbook (China Edition) for two consecutive years.