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China’s Diamond Market Undergoes Dramatic Recalibration 

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Once a powerhouse of global luxury demand, China’s diamond market is experiencing a profound transformation, reflecting both changing consumer values and evolving economic realities. Liang Weizhang, CEO of HubWis Jewellery Strategic Creations (Guangzhou) Co., Ltd., provides an in-depth analysis of the latest trends, underlying drivers, and strategic imperatives for the industry.

According to the Gems & Jewelry Trade Association of China, the diamond market shrank from RMB 100 billion in 2021 to RMB 43 billion in 2024-a 57% drop-while diamonds’ share of the overall jewelry market fell from 14% to 6%. This contraction stands in stark contrast to the sector’s previous rapid expansion, but signals not just a downturn, but a realignment of consumer priorities and market structures.

While diamond demand has cooled, gold jewelry has surged, increasing its market share from 58% to 73% between 2021 and 2024. Other segments, such as jade and pearls, have seen volatility. Despite these shifts, the total Chinese jewelry market remains resilient, growing from RMB 720.5 billion in 2021 to RMB 820 billion in 2023, before a modest dip to RMB 778.8 billion in 2024. This underscores a rebalancing across categories rather than a wholesale decline in jewelry demand.

Customs data reveal a 73% drop in the volume of gem-quality diamond imports between 2021 and 2024, with import values plummeting 83%. Even as the volume of imports fell only 4% year-on-year in 2024, the value declined 40%, indicating significant downward pressure on prices and a shift toward more affordable, differentiated products.

Millennials and Gen Z are redefining luxury, prioritizing individuality, ethical sourcing, and value. For many, diamonds are now one of many ways to express personal identity rather than the ultimate status symbol. The rapid rise of laboratory-grown diamonds-offering sustainability and affordability-has further diversified the market, challenging the dominance of natural stones.

China’s moderated GDP growth and declining marriage rates have dampened demand for traditional diamond jewelry, particularly engagement rings. Consumers are increasingly drawn to gold, which offers both adornment and investment value, while diamond brands must work harder to connect emotionally and symbolically with buyers.

Industry leaders caution against viewing the contraction as permanent. Instead, they advocate for differentiated offerings, stronger storytelling, and digital engagement. Regional diversity within China presents growth opportunities, especially in emerging cities with distinct consumer profiles. Early signs of stabilization-such as increased activity at the Hong Kong Jewellery Show-offer cautious optimism for a gradual recovery.

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International News

Precious Metals consolidate ahead of Powell remarks AUGMONT BULLION REPORT

Gold and silver trade range-bound as markets await Powell’s Jackson Hole speech for policy cues. With a 75% chance of a September cut, geopolitical tensions over Russia-Ukraine dampen optimism.

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  • Gold and silver prices are staying within a narrow range as traders await significant movements in anticipation of Fed Chair Powell’s Jackson Hole speech, which could provide clues about the direction of US policy.
  • Despite indications of a weakening job market and inflation that is still above goal and susceptible to pressures from tariffs, Fed policymakers on Thursday showed scant support for a rate decrease next month, leaving markets looking to Powell’s speech for clarity. 
  • With markets pricing in a 75% chance of a quarter-point cut, investors continue to view policy easing as a possibility in September.
  • Geopolitical optimism for a possible peace agreement between Russia and Ukraine waned when reports surfaced that Russia had launched its biggest drone and missile attack on Ukraine in over a month. Moscow accused Kyiv of rejecting the prospect of a “lasting and fair settlement.

Technical Triggers        

  • Gold seems to continue its downward trajectory after sustaining below $3400. Next support is $3340 (Rs 98500), while $3445 (Rs 100,500) remains the resistance.
  • Silver prices are expected to consolidate in a range of $37(Rs 110,500) to $39 (Rs 115,000). Buy on dips and sell on rallies.

Support and Resistance

MetalMarketSupport LevelResistance Level
GoldInternational$3340/oz$3445/oz
Indian₹98,500 / 10 gm₹100,500 / 10 gm
SilverInternational$37/oz$39/oz
Indian₹110,500 / kg₹115,000 / kg


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International News

GIA Appoints Sriram Natarajan as Senior Vice President of Laboratory Operations

The Gemological Institute of America (GIA) has named Sriram “Ram” Natarajan as its new Senior Vice President of Laboratory Operations.

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Sriram Natarajan, who previously served as Managing Director of GIA India Laboratory Private Limited, assumed his new role in early August at GIA’s world headquarters in Carlsbad, California, reporting to GIA President and CEO Pritesh Patel.

In this capacity, Natarajan will oversee global laboratory operations, including diamond grading and jewellery services, and shape the vision and strategy for GIA’s expanding laboratory network.

“Ram is a dynamic leader closely attuned to GIA’s mission and the needs of our laboratory clients,” said Pritesh Patel, President and CEO, GIA. “As we continue to introduce new technologies and processes to advance efficiency, and develop new laboratory products and services, his expertise, insight and experience will be invaluable.”

Natarajan joined GIA India in 2017 as Vice President of Laboratory Operations and was elevated to Managing Director in 2020. In that role, he led education and laboratory initiatives across India, drawing on more than three decades of international operational and leadership experience.

“It is an honor to take on responsibility for overseeing GIA’s gemological laboratories,” Sriram Natarajan said. “I look forward to working with our teams and clients to deliver high-quality laboratory services and uphold the standards of excellence that GIA is known for.”

GIA said a new Managing Director for GIA India Laboratory Private Limited will be announced in the fourth quarter of 2025.

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International News

Pandora Strengthens Position as Full-Fledged Jewellery Brand with Solid Q2 Growth

Danish jewellery giant Pandora has reported another quarter of strong performance, reinforcing its transition from a charm-dominated business into a diversified global jewellery brand.

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Pandora, which operates more than 6,700 points of sale worldwide, said its strategic “Phoenix” growth plan—focused on brand elevation, product design, market expansion, and personalization—is steadily paying off.

For the quarter ended June 30, Pandora posted 8% organic growth, up from 7% in the previous quarter. The company expects organic growth in the 7–8% range for the full year. Like-for-like sales rose 3% overall, with the US market leading at 8% growth, while Europe showed a modest 1% increase.

Despite what it described as a “turbulent” global economic climate, including pressures from foreign exchange, tariffs, and commodity prices, Pandora said both revenue and margins remained resilient.

“In these turbulent times, we are satisfied with yet another quarter of high single-digit organic growth and strong profitability,” said Alexander Lacik, Pandora’s President and CEO, in the company’s financial statement released on 15 August. “The results show that our brand and unique storytelling proposition continue to attract more consumers.”

Pandora, which still derives over 70% of its sales from charm bracelets, has been steadily expanding its portfolio into rings, earrings, and necklaces, strengthening its ambition to be recognised as a complete jewellery brand.

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