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US NRF forecasts total holiday sales to cross $1 trillion; Clothing , jewellery are  second most-wished-for gifts

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US NRF

The US National Retail Federation (NRF) forecasts strong consumer spending on gifts, including jewellery, for the 2025 Christmas season, projecting overall holiday retail sales growth of 3.7% to 4.2%. While the NRF doesn’t provide a specific forecast for jewellery, it notes that clothing and accessories (including jewellery) are highly desired gifts, and younger shoppers are particularly likely to purchase jewellery, often finding inspiration on social media platforms like TikTok and Instagram

Key NRF holiday forecast details

  • Overall sales: NRF forecasts total holiday sales to grow between 3.7% and 4.2% over last year, reaching over $1 trillion for the first time.
  • Consumer spending: The forecast is driven by strong underlying consumer fundamentals, with shoppers prioritizing spending on gifts for loved ones.
  • Shopping habits: Shoppers are starting early to manage budgets, avoid crowds, and take advantage of promotions. Online shopping remains the top method, followed by grocery stores and department stores. 

Jewellery-specific insights

  • High-demand gift: Clothing and accessories (including jewelry) are the second most-wished-for gifts, after gift cards.
  • Younger shoppers: Consumers aged 18-24 are especially likely to purchase jewellery, and they find gift ideas on social media platforms like TikTok and Instagram. 

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International News

Candidates From India, China and The UAE Running For President Of The WFDB

The Election Reflects Power Shifts In The Trade As Well As Open Questions About The WFDB’s Character and Future.

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Three candidates from India, China and the United Arab Emirates (UAE) are running for president of the World Federation of Diamond Bourses (WFDB) in an election that reveals contrasting approaches to the organization and the industry. s (WFDB) in an election that reveals contrasting approaches to the organization and the industry.

Bharat Diamond Bourse (BDB) vice president Mehul Shah, Shanghai Diamond Exchange (SDE) president Lin Qiang, and Dubai Diamond Exchange (DDE) chairman Ahmed Bin Sulayem have put their names forward ahead. Israel’s Yoram Dvash is standing down after completing the maximum two three-year terms.

The key theme is a split between preserving the federation’s traditional, experience-led model and pushing a younger, reform-minded approach.

Candidate positions

Mehul Shah is presented as the continuity candidate: he wants to strengthen the federation, add members, and restore its earlier influence, but he argues that younger leaders should first gain experience in junior roles.

Ahmed Bin Sulayem is linked with a reformist, younger-leaning camp that wants fresh leadership and modernization, with David Troostwyk and Molefi Letsiki on the same informal slate.

Lin Qiang’s role is more institutionally grounded, with recent WFDB and Shanghai ties showing China’s growing involvement in the federation’s outreach and industry strategy.

Industry context

The election is happening against broader concern about the WFDB’s relevance as lab-grown diamonds reshape the market and as influence shifts toward bodies like the World Diamond Council.

WFDB leadership tracker: track the Executive Committee, presidential election rules, and potential future candidates from India, China, and the UAE.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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