National News
CEPA completes 3 years; powering India-UAE trade and economic ties
Bilateral gem and jewellery trade surged from US$ 20.88 billion in FY2022 to US$ 28.15 billion in FY2024, reflecting a robust 35% increase
The *Comprehensive Economic Partnership Agreement (CEPA)* between *India and the UAE*, formalised on 18th February 2022, has profoundly strengthened economic ties between the two nations. As we commemorate its third anniversary, it is evident that CEPA has significantly enhanced trade opportunities, particularly for India’s gem and jewellery industry.
Since CEPA’s implementation, trade between India and the UAE has witnessed remarkable growth. The bilateral gem and jewellery trade surged from US$ 20.88 billion in FY2022 to US$ 28.15 billion in FY2024, reflecting a robust 35% increase. India’s gem and jewellery exports to the UAE also soared by over 60%, from US$ 4.95 billion in FY2022 to US$ 8.04 billion in FY2024.
Notably, UAE’s share in India’s total exports rose from 13% in FY2022 to 25% in FY2024, overtaking Hong Kong as India’s second-largest export market. This underscores the transformative impact of CEPA on India’s trade dynamics.
One of the most significant benefits of CEPA has been the duty-free access for all gem and jewellery products, including gold, silver, and platinum jewellery, along with polished diamonds and gemstones.This development has motivated Indian exporters to increase their supply of various gem and jewellery items to the UAE, capitalising on the enhanced market access provided by the agreement.
This policy shift has led to substantial growth in key export categories:
Plain Gold Jewellery: Exports surged by 127.62%, reaching US$ 4,240 million in FY2024.
Studded Gold Jewellery: Increased by over 50%, from US$ 917 million in FY2022 to US$ 1,382 million in FY2024.
Worked Lab-Grown Diamonds: Witnessed a 58.16% growth, reaching US$ 172 million in FY2024.
Platinum Jewellery: Recorded a staggering 820.87% increase, reaching US$ 23 million.
Coloured Gemstones: Grew by 17.19% to US$ 9.34 million
*Kirit Bhansali*, Chairman, GJEPC, said, “The India-UAE CEPA has propelled our gem and jewellery exports to new heights, growing by over 60% from US$ 4.95 billion in FY2022 to US$ 8.04 billion in FY2024. The UAE now accounts for nearly a quarter of India’s total gem and jewellery exports, surpassing Hong Kong. The duty-free advantage has unlocked immense opportunities, particularly in plain gold jewellery, which saw a 127% surge. As we celebrate three years of CEPA, we remain committed to strengthening this vital partnership and exploring new avenues for growth.”
National News
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
The New Collection Features Real-Life Professionals and Offers 92.5 BIS Hallmarked Sterling Silver and 18K Gold-Plated Jewellery, Designed To Complement Modern Workwear Across Every Profession and Personal Style.
Meetings, coffee runs, client presentations, brainstorming sessions, and after-work plans—every part of a working woman’s day deserves jewellery that keeps up. Celebrating the many hats women wear, Kushals Fashion Jewellery, India’s leading fashion jewellery brand, introduces ‘9 to Shine’, its latest Workwear Jewellery Collection, brought to life by real professionals who wear confidence just as effortlessly as they wear their jewellery.
Rooted in authenticity, the campaign shines a spotlight on women from diverse professions, ranging from entrepreneurs and HR professionals to clinical researchers and beyond. Each brings her own story, style, and personality to the campaign, proving that jewellery isn’t reserved for special occasions—it’s part of how today’s women show up every single day.
Created for women whose workwear reflects their mood each day, the ‘9 to Shine’ collection celebrates the many ways jewellery is worn today. Some days call for a sharp power suit, others for ethnic wear, co-ords, or a pair of casual denims. Whatever the day or dress code, the collection offers jewellery thoughtfully curated to complement every office look, mood, and personal style.
Featuring minimal layered necklaces, sleek chains and pendants, tennis bracelets, finger rings, pearl earrings, contemporary kadas, and antique-inspired earrings with a modern twist, each piece is thoughtfully designed to elevate an outfit without overpowering it. Crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, the collection combines premium craftsmanship with a lightweight, comfortable fit, making it ideal for women who seamlessly transition from work to after-hours plans.
Commenting on the launch, Manish Gulechha, CEO & Co-Founder, Kushals Fashion Jewellery, said:
“Workwear today isn’t defined by a single look. With ‘9 to Shine’, we’ve thoughtfully curated a collection that complements ethnic, western, formal, and casual office wear, making it easy for women to find jewellery that suits their personal style and every kind of workday.”
With ‘9 to Shine’, Kushals celebrates the women who bring confidence, ambition, and individuality to everything they do. Designed for every pitch, every promotion, every coffee break, every commute, and every small win along the way, the jewellery is crafted to move effortlessly with them, adding a touch of style and confidence to every workday.
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