National News
Celebrate Timeless Love with Platinum Love Bands: #SealItWithPlatinum
This Valentine’s Day, PGI India unveils a unique AI-powered experience and emotional storytelling to showcase love that’s rare, pure, and everlasting.

This Valentine’s Day, Platinum Love Bands by PGI India introduces its #SealItWithPlatinum campaign, capturing the essence of love as rare, pure, and enduring. Platinum Love Bands have long symbolized unwavering love, and this campaign brings that message to life through an innovative blend of technology and emotional storytelling. Couples can now use an AI-powered initiative to visualize their future together, customizing the experience based on their personalities and preferences, reinforcing the timeless qualities of platinum.
In addition to the AI-powered experience, the campaign features immersive social media storytelling, showcasing real-life moments of love and commitment. These narratives mirror the journey of modern relationships, from uncertain beginnings to lasting, profound bonds. Through engaging content, Platinum Love Bands celebrates love’s defining moments and the strength it takes to build lasting connections—just like platinum itself, which is renowned for its purity and endurance.
Crafted from 95% pure platinum, Platinum Love Bands are the ultimate symbol of love that stands the test of time. Whether marking a special milestone or simply celebrating the bond between two people, these bands are a perfect Valentine’s Day gift in 2025. As PGI India celebrates love’s rarity and strength, the message is clear: When love speaks, #SealItWithPlatinum.
Speaking on the campaign, Sujala Martis, Consumer Marketing Director, PGI India, shares, “Platinum Love Bands have always stood for love that is rare and unwavering. With #SealItWithPlatinum, we’re bringing this essence to life through a blend of innovation and emotional storytelling. The AI-led experience allows couples to visualize their future together, celebrating love’s defining moments in an innovative way, relevant to the context of February and Valentines day.”
Vishnu Srivatsav, Creative Head – 22Feet Tribal Worldwide says “Even in the age of AI, love is love. For a brand that believes in rare love, it was fascinating to let people project future life experiences using today’s technology. While always believing in the timelessness of love.”

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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