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Celebrate Timeless Love with Platinum Love Bands: #SealItWithPlatinum

This Valentine’s Day, PGI India unveils a unique AI-powered experience and emotional storytelling to showcase love that’s rare, pure, and everlasting.

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This Valentine’s Day, Platinum Love Bands by PGI India introduces its #SealItWithPlatinum campaign, capturing the essence of love as rare, pure, and enduring. Platinum Love Bands have long symbolized unwavering love, and this campaign brings that message to life through an innovative blend of technology and emotional storytelling. Couples can now use an AI-powered initiative to visualize their future together, customizing the experience based on their personalities and preferences, reinforcing the timeless qualities of platinum.

In addition to the AI-powered experience, the campaign features immersive social media storytelling, showcasing real-life moments of love and commitment. These narratives mirror the journey of modern relationships, from uncertain beginnings to lasting, profound bonds. Through engaging content, Platinum Love Bands celebrates love’s defining moments and the strength it takes to build lasting connections—just like platinum itself, which is renowned for its purity and endurance.

Crafted from 95% pure platinum, Platinum Love Bands are the ultimate symbol of love that stands the test of time. Whether marking a special milestone or simply celebrating the bond between two people, these bands are a perfect Valentine’s Day gift in 2025. As PGI India celebrates love’s rarity and strength, the message is clear: When love speaks, #SealItWithPlatinum.

Speaking on the campaign, Sujala Martis, Consumer Marketing Director, PGI India, shares, “Platinum Love Bands have always stood for love that is rare and unwavering. With #SealItWithPlatinum, we’re bringing this essence to life through a blend of innovation and emotional storytelling. The AI-led experience allows couples to visualize their future together, celebrating love’s defining moments in an innovative way, relevant to the context of February and Valentines day.”

 Vishnu Srivatsav, Creative Head – 22Feet Tribal Worldwide says “Even in the age of AI, love is love. For a brand that believes in rare love, it was fascinating to let people project future life experiences using today’s technology. While always believing in the timelessness of love.”

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BrandBuzz

Malabar Gold & Diamonds unveils New Showroom in Goregaon, Mumbai

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Malabar Gold & Diamonds, the responsible jeweller proudly announces the opening of its newest showroom in Bangur Nagar, Goregaon (West), Mumbai.  This store  is bound to become the largest jewellery showroom in Goregaon spanning an impressive 5000 sqft.  The space aims to provide customers with an unparalleled jewellery shopping experience, complete with spacious interiors and ample parking. The showroom also promises a premium experience with the inclusion of a privileged lounge as well as in-house diamond experts simultaneously featuring an extensive range of designs and collections. This milestone highlights the brand’s continued commitment to strengthening its presence in India.

The showroom marks the brand’s 29th outlet in Maharashtra, further solidifying its leadership in the region. The showroom was inaugurated by Mrs. Vidhya Jaiprakash Thakur, hon’ble MLA of Goregaon Vidhansabha in the presence of Mr. Fanzeem Ahmed, Regional Head, West Zone, Management Team Members,  customers and well-wishers. 

With a global footprint of over 375 plus showrooms across 13 countries—including India, the Middle East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 22,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide.

The new showroom offers an extensive collection of gold, diamond, platinum, and gemstone jewellery, designed to suit various tastes and occasions. From traditional designs that reflect India’s cultural heritage to contemporary styles for modern sensibilities, the showroom caters to diverse preferences.

In a statement marking the momentous occasion, MP Ahammed, Chairman of Malabar Group, stated, “We are thrilled to announce the launch of our new showroom in Mumbai, a city known for its larger-than-life people and opulent lifestyles. At Malabar Gold & Diamonds, we take pride in creating jewellery that celebrates life’s most cherished moments. With an unwavering commitment to quality, ethical business practices, and customer satisfaction, we are excited to present our exceptional collections to Bangur Nagar, Goregaon, and look forward to giving the residents an absolutely fantastic shopping experience.”

The showroom is designed to provide a premium shopping experience, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery. 

This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritising sustainability and societal well-being.

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BrandBuzz

PNG Jewellers unveils its grand Chain and Bangle Mahotsav across all stores

The brand will present a wide variety of chains and bangles across all stores and on its website for a limited period of time!

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PNG Jewellers, a brand synonymous with trust and craftsmanship, is proud to announce its much-awaited Chain & Bangle Mahotsav, an exclusive festival showcasing an exquisite collection of gold chains and bangles. This limited-time event will be available across all PNG Jewellers branches in all cities, running till stock lasts, offering customers an unparalleled shopping experience with an extensive range of designs at attractive prices.  

The Chain & Bangle Mahotsav features a diverse selection of timeless and contemporary bangles and chains, perfectly blending heritage with modern aesthetics. Bangles and chains are essential pieces of daily-use jewellery, combining style and durability to complement every occasion.  Additionally, customers can avail themselves of a flat 15% off on making charges, making it the perfect opportunity to invest in elegant jewellery. This collection is a beautiful exhibit of detailed craftsmanship, sparkling in purity, and packaged with the trust of PNG Jewellers.  

Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers, said, “At PNG Jewellers, we have always been committed to preserving traditions while evolving with the times. The Chain & Bangle Mahotsav celebrates our rich cultural heritage, offering every customer the perfect piece of jewellery that resonates with their personality and style. With exclusive collections and attractive offers, we look forward to making this festival truly special for our customers.”

This festival will be hosted across all PNG Jewellers stores and online platforms, making it easier for customers to browse and select from the comfort of their homes. 

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National News

India gold market update: Record high prices, accompanied by investment interest

Price surge dims jewellery demand, while investment interest lingers, Gold ETFs see unprecedented inflows in January

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Gold achieves a new peak

Heading into 2025, gold has not only reversed the price moderation seen in November-December (a decline of 6%), but it has also repeatedly hit new -record highs. So far in 2025,1 the LBMA gold price AM in USD has surged by US$286/oz or 10% to US$2,938/oz. Domestic prices have been rising in parallel with international prices, rising by 14% to a record INR86,831/10g,2 with the higher gains attributed to the weakness in the INR against the USD (1.1% depreciation y-t-d). Our analysis indicates that the upward climb in gold prices can be attributed to a combination of geopolitical risks, growing concerns about inflation, and increased investment flows.

Union Budget 2025-26: key highlights pertaining to gold

One of the key takeaways from the Union budget presented on 1 February for gold is that the import duty hasn’t been changed. In the run-up to the budget there were worries that the government might hike the duty due to the rise in gold imports after it reduced the duty by 9% back in July 2024

On the other hand, the government cut the customs tariff on gold jewellery from 25% to 20%. This is likely done as part of the overall rationalisation of tariffs across commodities.  However, since jewellery imports aren’t that significant and are limited to high-end jewellery (and of low caratage), this cut in duty is unlikely to have much impact on domestic jewellery production

It was also announced that new tariff lines will be introduced under the HSN codes3 for precious metal from 1 May to distinguish imports of precious metals in various forms. The new tariff lines will differentiate gold imports in bar form from other types. This is done to address the disruptions caused by imports of gold in forms such as platinum alloy and gold paste.  From May, the tariff rates can differ based on the new classification

The government has also decided not to issue any sovereign gold bonds as part of its market borrowing programme. This could work in favour of gold ETFs, as investors looking for gold-related financial products may turn to ETFs instead.

Price surge takes shine out of jewellery demand, maintains investment interest

The rally in gold prices to repeated new all-time highs since the start of the year has weighed heavily on the retail demand for gold jewellery. Uncertainty about announcements in the Union Budget also influenced buying activity.

Anecdotal reports indicate that demand dropped sharply in January and the weakness persisted into February, despite the end of the inauspicious period in the Hindu calendar (15 Dec – 15 Jan) and the usual-post Union Budget pick-up in demand. Wedding-related purchases too have been subdued, suggesting that many consumers had front loaded their purchases when prices dipped in November. Rather than making fresh purchases, many buyers are opting to exchange old gold for new jewellery. Additionally, as gold prices surged past previous thresholds, many consumers are also taking the opportunity to sell old gold and lock in profits.

This slowdown in jewellery demand has left retailers reluctant to restock, as they face challenges in meeting payment terms with manufacturers. This has created a liquidity crunch within the industry. The subdued demand environment was reflected in the widening spread between domestic and international prices. Since December, domestic gold prices3 have been trading at a discount to international prices, with the gap widening from an average US$3/oz in December to US$23/oz.4

Notwithstanding the depressed jewellery demand, investment demand interest (for bars and coins) has stayed the course with investors anticipating further price increases.

Record inflows into gold ETFs

2025 began with strong interest in Indian gold ETFs, marked by unprecedented inflows in January. According to the Association of Mutual Funds in India (AMFI), gold ETFs recorded net inflows of INR37.5bn(~US$435mn) in January, significantly higher than the average inflows of INR9.4bn(~US$112mn) over the previous 12 months. The cumulative assets under management (AUM) of gold ETFs grew to INR51.8bn(~US$6bn), an 15% m/m increase and 4.6t were added to the overall holdings, taking the collective holdings to 62.4t. These figures are close to our initial estimates, which were based on information available at the time.5

Anecdotal reports suggest that the strong inflows in January can be attributed to investors redirecting free cash flow towards gold ETFs for diversification amid ongoing global and domestic economic and policy uncertainty. The sustained weakness in the domestic equity markets has also been driving flows into gold ETFs, with investors pulling back from equities in favour of the safe-haven appeal of gold.

In February, a new product was launched, bringing the total number of gold ETFs in India to 19,6 highlighting the strong momentum in this space.

Gold buying resumes at the RBI after a brief pause

The RBI resumed its gold purchases in January, after pausing in December following 11 consecutive months of buying. The central bank added 2.8t of gold to its gold holding during the month, taking its total gold reserves to a new high of 879t. This renewed buying suggests that the RBI is likely to continue with its gold accumulation, following a significant purchase of 72.6t in 2024, making it the third largest buyer of gold among global central banks that year.

Not only is the RBI building its gold reserves, the share of gold in its forex reserves has been steadily climbing from 7.7% in January 2024 to 11.31% by early February 2025.7 This increase reflects the RBI’s efforts to diversify its forex reserves, alongside a decline in its holding of foreign currency assets (from 88.5% to 85.2%).

Gold imports slow in January 

Gold imports in January saw a noteworthy drop owing to high prices leading the pull-back in demand. Anecdotal market reports suggest that manufacturers did not pick-up imports, reflecting the depressed demand environment. January’s imports were the lowest since July 2024. According to Ministry of Commerce data, the gold import bill for the month totalled $2.68bn, a 43% decrease compared to December. However, it was approximately 40% higher than January of the previous year. We estimate that the volume of imports in January ranged between 30t-35t.

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