GlamBuzz
CaratLane ropes-in Divyanka Tripathi Dahiya & Vivek Dahiya for their latest Teej Campaign
CaratLane – a TATA product, India’s leading omni-channel jewellery brand—has unveiled its festive campaign for Teej, starring popular television couple Divyanka Tripathi Dahiya and Vivek Dahiya.
The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It’s a heartwarming story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting.
Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane’s campaign thoughtfully connects with its growing customer base in this region, aligning with the brand’s steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs.
Shaifali Gautam, CMO, CaratLane, shared her thoughts on the campaign:
“Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences.”
At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane’s versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact.
GlamBuzz
Grand Finale of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers
Celebrating love and companionship through creativity, challenges, and unforgettable moments.
Mahabir Danwar Jewellers (MDJ) once again celebrated love and togetherness with the grand finale of its flagship contest ‘Couple No. 1 – Season 4’, hosted at Fairfield by Marriott, Kolkata. The glamorous evening marked the culmination of a two-month-long journey filled with creativity, romance, and unforgettable memories.
Following the overwhelming success of Seasons 1, 2, and 3, MDJ launched the fourth season on July 15, 2025, with the vision of rekindling romance and honoring the bond of companionship in a unique, engaging format. Throughout the contest, participating couples took part in a series of exciting challenges that showcased their love, understanding, and commitment. From these rounds, the top 12 couples advanced to the much-awaited grand finale.
The star-studded jury for the evening featured Richa Sharma (Actress & Mrs. India Universe), Naina More (Celebrity Motivational Speaker), Amrita Chattopadhyay (Actress), and Renu Soni (Jewellery Designer, MDJ). The event was graced by the presence of Vijay Soni, Arvind Soni, Sandeep Soni, and Amit Soni, Directors of Mahabir Danwar Jewellers.
Adding to the grandeur, the men flaunted bespoke outfits by Saasya (Official Male Apparel Partner), while the women shone in elegant ensembles by Simaaya (Official Female Apparel Partner). The show was directed by Ushoshi Sen Gupta, Miss Universe India 2010, and conceptualised by San Entertainment, a brand agency specializing in exclusive events.
What made the evening even more special was the lively interaction with the audience. Guests enthusiastically participated in fun segments, engaged with the jury and hosts, and cheered for their favorite couples. The energy of the crowd, filled with laughter, applause, and heartfelt moments, truly transformed the finale into a celebration of togetherness.
Speaking at the finale, Arvind Soni and Sandeep Soni said: “Marriage is not just about finding the right partner, but about becoming one. It’s a journey of love, laughter, and growing together every single day. Couple No. 1 has always been about celebrating love, companionship, and togetherness. Every season brings us closer to the inspiring stories of couples and their unique journeys. This year, we are thrilled to crown our winners with a romantic trip to Bali, a destination that perfectly symbolizes the spirit of love and adventure. For us, love is not just a feeling – it is a celebration to be cherished every single day.”
A special highlight of the evening was the unveiling of ‘Padmavati – The Bridal Jewellery Collection’ by MDJ, designed for the modern bride with a perfect blend of heritage and contemporary elegance. The evening also witnessed the launch of the book “Look Like a Queen, Buy Like a Pro” by Vijay Danwar, unveiled by MLA Vivek Gupta (Jorasanko), adding a meaningful cultural dimension to the celebration.
List of Winners: Couple No 1 (Season 4)
- Navneet & Nidhi Mimani – (Winner)
- Rohit & Aditi Arora – (1st Runner up)
- Shibhashish Ghosh & Priyanka Khandelwal – (2nd Runner up)
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