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CaratLane ropes-in Divyanka Tripathi Dahiya & Vivek Dahiya for their latest Teej Campaign

CaratLane – a TATA product, India’s leading omni-channel jewellery brand—has unveiled its festive campaign for Teej, starring popular television couple Divyanka Tripathi Dahiya and Vivek Dahiya.

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The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It’s a heartwarming story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting.

Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane’s campaign thoughtfully connects with its growing customer base in this region, aligning with the brand’s steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs.

Shaifali Gautam, CMO, CaratLane, shared her thoughts on the campaign:

“Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences.”

At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane’s versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact.

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DiamondBuzz

BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night

At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.

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At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.

When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.

At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tonechampagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.

Gillian Anderson

Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna

K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page

Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.

Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.

For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.

Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.

Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.

At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.

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