National News
CaratLane reimagines love & proposal through their new ad film ‘Dancing Hearts’
CaratLane, India’s go-to proposal jewellery brand, has unveiled a new brand film just in time for Valentine’s week. The film ‘Dancing Hearts’ captures the many small moments that lead up to one life-changing question. Told through dance and movement, the film traces the journey of a modern couple — from a fleeting first meeting to a proposal that feels deeply personal and emotionally earned.


Moving away from conventional, product-heavy storytelling, the film allows love to unfold organically. Each phase of the relationship is expressed through evolving movement, tentative and playful in the early days, growing more fluid and intimate as the bond deepens. The proposal emerges not as a dramatic reveal, but as an emotional crescendo shaped by shared memories, chemistry, and quiet understanding.
The film is set to the timeless Pehla Nasha, the film taps into nostalgia while reimagining the song for today’s generation. Paired with contemporary choreography, the familiar melody mirrors how modern love blends old-school romance with newer, more personal expressions of intimacy.
Jewellery appears naturally within the narrative, present in moments that feel real rather than staged. By focusing on the journey rather than the ring alone, CaratLane reinforces its belief that a proposal is not defined by a single moment, but by all the moments that lead up to it.
Blending the visual language of performance with emotional storytelling, the film is designed to be watched, felt, and shared. A celebration of love that grows over time and culminates in a promise meant to last forever.
Saumen Bhaumik, Managing Director, CaratLane, said:
“Some emotions are felt more than they are spoken. With this film, we wanted to tell a love story where movement becomes the language. ‘Dancing hearts’ allowed us to capture the rhythm of a relationship, the hesitations, the joy, and the quiet certainty that leads to a proposal. It reflects how modern love unfolds today, naturally and honestly.”
National News
Zithara.AI Partners With Palmonas To Strengthen AI Led Revenue Growth and Customer Engagement In Jewellery Retail
Collaboration To Enable Personalised Customer Engagement, Improve Retention, and Support Scalable Revenue Growth Through AI Native CRM
Zithara.AI, an AI-native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data-driven solutions across the brand’s retail operations.
As part of the partnership, Palmonas will implement Zithara.AI’s AI-native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.
The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow-ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.
Speaking about the partnership, Hitesh Magoo, CMO, Demifine Fashion Pvt. Ltd., said,

“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI-native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”
Varun Kashyap, Co-Founder, Zithara.AI, said,
“We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-Founder, Zithara.AI, added,

“Our focus is on enabling offline retailers to become more data-driven and customer-centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”
The partnership marks a continued focus by Zithara.AI and Palmonas on leveraging AI-native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient and scalable customer engagement framework aligned with its growth plans.
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