National News
CaratLane reignites the spirit of self-celebration—encouraging women to join the #WearYourWins movement
A TATA Product, India’s leading omni-channel jewellery brand, reignited the spirit of its evocative movement #WearYourWins—just ahead of International Women’s Day. Building on the momentum of its widely acclaimed campaign, the brand is once again championing the power of self-recognition. It seeks to remind women of their forgotten wins—the deeply personal yet often overlooked victories that define their journeys. To reinforce this message, CaratLane conducted its first-ever social experiment featuring three inspiring women—Gul, a teacher; Neha, a single mother, actor, and RJ; and Tarannum, a single mother and entrepreneur.

It explored how women fail to acknowledge their own achievements, not recognising their own worth. Initially hesitant due to self-doubt, their perspectives shifted when their loved ones reminded them how their accomplishments had impacted them and the world around them. This powerful moment reinforced the #WearYourWins message—every win, big or small, deserves recognition. To reach out to and inspire more women, CaratLane collaborated with renowned artists from UnErase Poetry, including Priya Malik and Sainee Raj, thus amplifying the message through compelling storytelling. Shaifali Gautam, CMO – CaratLane, said, “Women often downplay their wins—only 30% of women celebrate their wins. That insight was too powerful to ignore!
With #WearYourWins, we want to create a cultural shift, redefining self-celebration by encouraging women to honour their victories with jewellery. In the larger picture, this effort even aligns with our brand motto of Khul Ke Karo Express, helping women express their wins by rewarding themselves.” As a special gesture to encourage women to celebrate themselves, CaratLane is offering a FLAT 10% OFF on over 3000 stunning diamond designs from 7th to 9th March. Whether it’s a milestone achieved or a personal triumph embraced, the brand’s everyday diamond jewellery serves as the perfect reminder to cherish and #WearYourWins with pride.
National News
Bengaluru-based lab-grown diamond jewellery startup ONYA raises ₹5.5 crore in pre-seed funding led by Zeropearl VC
The brand scales to four profitable high-street stores in Bengaluru, touching ₹2 crore MRR in 11 months
ONYA, one of India’s fastest-growing offline-first, premium lab-grown diamond jewellery brands, has raised Rs.5.5 crore in a pre-seed round led by Zeropearl VC. The round also saw participation from prominent angel investors including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra; and Alkendra Pratap Singh, Managing Director of Crescendo Industries Pvt. Ltd. and Director of KE Engineers Pvt. Ltd., among others. The fresh capital will be used to accelerate ONYA’s offline retail expansion across major Indian cities.
ONYA, short for “On You,” was founded on a simple idea: to create art that looks good On You. The inspiration came from a deeply personal moment when two people ready to begin their life together realized that the ring they loved was beyond reach. That experience sparked a mission to make beautifully designed and meaningful diamond jewellery accessible to everyone. Today, ONYA stands for crafting soulful lab-grown diamond pieces that mark life’s most cherished celebrations in every Indian home.
Within 11 months, ONYA has expanded to four profitable high-street stores in Bengaluru, achieving a monthly revenue run rate of ₹2 crore. The company has also strengthened its leadership team with the appointment of Gaurav Choudhary, former Director of Products at xto10x, who joins as Co-founder.

Himani Yadav, Founder of ONYA, said, “ONYA didn’t begin as a business idea — it began with a personal moment. My engagement ring was a lab-grown diamond long before the category became mainstream, and that experience made me realize how many people felt priced out of meaningful jewellery. ONYA was created to change that by bringing emotion, accessibility, and intention back into fine jewellery.
Being backed by Zeropearl VC at this stage — and by someone like Bipin, who brings a decade of deep consumer-brand investing experience, including in jewellery — adds immense value and clarity to our journey. The fact that ONYA fits naturally into Zeropearl VC’s Indiluxe thesis reinforces that we’re building in the right direction. This partnership gives us the confidence to take thoughtfully designed lab-grown diamonds to more homes across India.”
Bipin Shah, Founder and Managing Partner, Zeropearl VC, said At Zeropearl VC, we back founders who deeply understand the problem they’re solving — and Himani’s clarity stood out from day one. The ONYA team is already showing early signs of cracking an offline & Design first approach in premium lab-grown diamond space which strongly aligns with our Indiluxe thesis. Young India’s shift in how they view jewellery is undeniable, and ONYA is building right at that inflection point.

Their design focus and customer obsession give us strong confidence — and we see this as a gateway to expanding into more premium, next-gen consumer categories over time.” ONYA’s jewellery features IGI-certified lab-grown diamonds set in BIS Hallmarked gold, blending scientific precision with elegant design. With this investment, ONYA plans to expand its product lines, open more customer-first experience stores, and deepen its connection with India’s growing base of conscious luxury
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