Tata Group’s fine jewellery brand CaratLane has announced a strategic partnership with Amazon India, bringing its curated collection of gold and gemstone jewellery to the e-commerce giant’s multi-brand platform. The collaboration aims to make premium jewellery more accessible to consumers across both urban metros and smaller towns, expanding Amazon’s presence in the premium fashion and accessories category.

The collection includes a handpicked range of rings, earrings, necklaces, and bracelets for women and children, all crafted in gold and embellished with certified diamonds or gemstones. To celebrate the launch, customers can enjoy up to 20% off on select items. Amazon India will offer 48-hour delivery in key cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, along with comprehensive delivery coverage nationwide through its logistics network.

Saumen Bhaumik, Managing Director, CaratLane, commented on the partnership: “We are excited about this partnership with Amazon India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India.”

The launch aligns with both brands’ commitment to improving the discoverability of fine jewellery through organised, digital-first channels.

Siddharth Bhagat, Director – Fashion and Beauty, Amazon India, added:“CaratLane resonates deeply with today’s modern Indian consumer — aspirational, design-forward, and digitally savvy.”