National News
CaratLane Partners with Amazon India to Expand Online Reach and Accessibility of Fine Jewellery
Tata Group’s fine jewellery brand CaratLane has announced a strategic partnership with Amazon India, bringing its curated collection of gold and gemstone jewellery to the e-commerce giant’s multi-brand platform. The collaboration aims to make premium jewellery more accessible to consumers across both urban metros and smaller towns, expanding Amazon’s presence in the premium fashion and accessories category.
The collection includes a handpicked range of rings, earrings, necklaces, and bracelets for women and children, all crafted in gold and embellished with certified diamonds or gemstones. To celebrate the launch, customers can enjoy up to 20% off on select items. Amazon India will offer 48-hour delivery in key cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, along with comprehensive delivery coverage nationwide through its logistics network.
Saumen Bhaumik, Managing Director, CaratLane, commented on the partnership: “We are excited about this partnership with Amazon India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India.”
The launch aligns with both brands’ commitment to improving the discoverability of fine jewellery through organised, digital-first channels.
Siddharth Bhagat, Director – Fashion and Beauty, Amazon India, added:“CaratLane resonates deeply with today’s modern Indian consumer — aspirational, design-forward, and digitally savvy.”
The session saw a power packed panel of experts that comprisedSurendra Mehta, National Secretary- IBJA,Ranjith Singh,Head of Business Development, IIBX, Shweta Dhanak, Director – Vijay Exports,S Thirupathi Rajan, MD Goldsmith Academy, Shivanshu Mehta, SVP & Head Bullion-MCX.The session was moderated by Chirag Seth, Principal Consultant, Metals Focus.
Some salient points made by the panelists:
- Gold prices are not linked to consumer demand. They are linked to central bank buying and ETFs
- Till the banking system doesn’t collapse, gold price will continue to rise
- Jewellers were advised to use a mix of futures and options for risk mitigation
- Given the current situation manufacturers selling on credit or unfavorable deals could be fatal flaw for business.
- Precious metals forecast: Surendra Mehta said he sees gold in 2026 in $4900-5100 range and silver in $90-105.Looking further he said by 2030-2035 gold could touch $18000- 20000 and silver could reach $500. Chirag Seth predicted silver touching $105 this year and gold moving in the $ 5200- $ 5500.
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