DiamondBuzz
CaratLane makes every proposal more beautiful with its latest engagement rings collection
CaratLane – A Tata Product, India’s leading omnichannel jewellery brand, has launched its all-new engagement rings collection, designed to celebrate love in its many forms. The campaign captures an often-overlooked yet deeply emotional aspect of wedding proposals: the jitters and self-reflection that men experience before popping the question. Through a sensitive and thought-provoking narrative, the film explores the societal pressures men face, from questioning their careers to their individuality, while ultimately focusing on the most important question of all: “Will you marry me?”
At the heart of this collection is the special 73-faceted CaratLane Gulnaara solitaire that epitomizes brilliance and artistry. This unique cut enhances light reflection, offering unmatched radiance and making it the perfect choice to symbolize a love story as rare and extraordinary as yours.
CaratLane also redefines the way love is expressed with its world-first innovation, Postcards, allowing customers to embed a heartfelt digital message into any ring. The recipient can scan the ring to relive the cherished memory forever, adding a deeply personal touch to an already special moment.
Speaking on the launch, Saumen Bhaumik, CEO of CaratLane, said, “At CaratLane, we believe every love story is unique and deserves to be celebrated in an equally unique way. The launch of the engagement collection, highlighted by the special 73-faceted CaratLane Gulnaara solitaire, showcases our dedication to offering innovative designs and craftsmanship. With Postcards, we’re seamlessly blending technology with emotion, redefining the way customers celebrate their milestones while ensuring that every CaratLane piece becomes a symbol of love and affection.”
CaratLane’s engagement collection is built on the promise of offering something for everyone. From timeless solitaires to affordable preset designs, the collection makes the dream of finding the perfect engagement ring accessible to all. With over 400 designs, starting at just ₹25,000, customers can choose from a range of meticulously crafted rings that reflect love and individuality.
Whether it’s a grand proposal or an intimate gesture, CaratLane solitaires are designed to shine brighter with every moment. Explore the collection at over 300 stores across India, online at www.caratlane.com, or book a free try-at-home session today.
DiamondBuzz
Diamond Slump forces Debswana to diversify into copper, platinum and solar
Diamond-centric mining models is giving way to broader resource portfolios
Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.
The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.
The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.
Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.
The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.
Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.