BrandBuzz
CaratLane Appoints Yami Gautam Dhar as Its First-Ever Brand Ambassador, Marking a New Chapter in the Brand’s Evolution
With CaratLane’s first-ever ambassador, Yami Gautam Dhar brings authenticity, elegance, and modern femininity to the forefront of the brand’s next growth phase.
CaratLane, a Tata Group company and India’s leading omnichannel fine jewellery brand, has announced the appointment of acclaimed actor Yami Gautam Dhar as its first-ever Brand Ambassador. The collaboration marks a defining milestone as the brand enters a new phase of scale, visibility, and cultural relevance.
Known for her authenticity, powerful performances, and critically acclaimed work, Yami Gautam Dhar embodies the modern Indian woman—self-made, confident, and effortlessly elegant. Her personality aligns seamlessly with CaratLane’s design language and brand ethos, making her a natural choice to represent the brand.
Speaking on the collaboration, Saumen Bhaumik, Managing Director of CaratLane, said: “Bringing Yami Gautam Dhar on board as CaratLane’s first-ever brand ambassador marks a significant moment for us. She represents values that resonate deeply with our brand—authenticity, elegance, and a modern perspective on success.”
Expressing her excitement, Yami Gautam Dhar said:“CaratLane has beautifully reimagined how modern India experiences fine jewellery, making it stylish, versatile, and part of everyday expression. I’m delighted to be associated with the brand.”
The collaboration underscores CaratLane’s focus on building deeper cultural and emotional connections, reinforcing its position as a go-to destination for accessible fine jewellery that celebrates everyday elegance and meaningful moments.
BrandBuzz
TrueSilver Launches ‘Half and Half’ Dual-Tone Silver Jewellery Collection
New range blends sterling silver with gold plating, catering to versatile, everyday styling
ACPL Exports has expanded its portfolio under its digital-first brand TrueSilver with the launch of the Half and Half collection, a contemporary dual-tone jewellery line combining sterling silver with gold plating.
The collection features 40 designs across necklaces, earrings, bracelets, and rings, designed to transition seamlessly between Indian and Western wear. Crafted in BIS-hallmarked 925 sterling silver, the pieces emphasise durability, quality, and styling versatility for both everyday and occasion wear.
The launch reflects a growing consumer preference for multi-functional jewellery that balances aesthetics with practicality. With products like dual-tone earrings, rings, necklaces, and bracelets, the collection offers modern designs suited to evolving fashion sensibilities.
Vandana Bhalla CMO, TrueSilver said, “The Half and Half collection celebrates individuality and contrast, combining silver with gold tones to create versatile jewellery that is bold, expressive, and adaptable to every style.”
As part of its strategy, TrueSilver continues to leverage ACPL Exports’ global expertise while strengthening its footprint in India’s digital jewellery market.
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CaratLane Appoints Yami Gautam Dhar as Its First-Ever Brand Ambassador, Marking a New Chapter in the Brand’s Evolution
CaratLane Appoints Yami Gautam Dhar as Its First-Ever Brand Ambassador, Marking a New Chapter in the Brand’s Evolution
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