National News
CaratLane and Shaya empower the next generation of global talent with ‘Designathon’: shaping the future of jewellery
CaratLane, India’s leading omni-channel jewellery brand, along with its silver label, Shaya, today announced the winners of Designathon, a global platform launched to discover and nurture the next generation of creative visionaries. With the theme “Design for a Better Tomorrow – Shaping Futures,” the initiative drew over 700 entries from across the globe, challenging designers to bridge the gap between aesthetic beauty and environmental consciousness.


Design has always been the heartbeat of CaratLane; a medium to tell stories, spark emotion, and create impact. Through Designathon, CaratLane and Shaya have reinforced their position as design leaders by opening doors for upcoming talent to express their unique voices while addressing real-world issues.

Saumen Bhaumik, Managing Director at CaratLane said –“At CaratLane, design is at our core. It’s how we create beautiful moments, weave stories, and spark emotion—through our inspiring designs. Designathon started with a simple intent: to give young talent a platform to showcase creativity with purpose. We aren’t just looking to set trends; we want to create experiences that exceed expectations and nurture thinking that contributes to a more conscious world.”
Out of 700+ submissions, 30 designers were shortlisted for their ability to translate the theme into wearable art. A prestigious international jury evaluated the entries based on originality, intention, wearability, commercial viability, and aesthetic brilliance.



The distinguished jury panel included: Shimul Mehta Vyas – Practitioner, Author, & Design Educator, Lia Di Gregorio – LDG Atelier, Milan, Italy, Preeta Agarwal – Digital Creator, Jewellery Advisor, & Influencer, and Meghna Jhaveri – Director Merchandise & Design, CaratLane.

The winners of Designathon represent a diverse group of designers who successfully connected high-quality craftsmanship with a vision for a better tomorrow. Janvi Kesarwani from Prayagraj was named the overall winner for her design, Ashborn, receiving a grand prize of $5,000. She was followed by the first runner-up, Golnaz Etemadi from Iran, who was awarded $3,000 for her evocative piece, Earth Ablaze. The competition also recognised three exceptional second runners-up, each receiving $1,500: Garima Jain from Jaipur for the Tectonic Cuff, Rudrani Sharma from Jaipur for VerdAura, and Tanya Suman from Delhi for Kshaya.
In addition to the cash prizes, all five winners received trophies and certificates in recognition of their exceptional contributions to jewellery design. By fostering this community of creators, CaratLane and Shaya continue to push the boundaries of everyday expression and ensure that the future of the industry is both bright and responsible.
National News
VBJ Brings Its Signature Jewellery Showcase To Trichy This Aadi
~ Explore The Widest Range Of Gold, Diamond, Solitaire and Precious Stone Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery exhibition in Trichy on 29th & 30th July 2026 at Ramyas Hotel, Swarnam Hall, Williams Road, Cantonment, Trichy. Building on the immense love and patronage received from customers across the region, VBJ is bringing its signature collections closer to jewellery connoisseurs in the city, along with an exclusive Aadi offer of 20% off on Making Charges and Value Addition (VA) on gold, diamond, solitaire, precious stone and bridal jewellery.


The exhibition will present an extensive selection of jewellery collections featuring bridal masterpieces, elegant necklaces, bangles, earrings, rings, chains, gemstones and contemporary everyday designs. Thoughtfully curated to cater to evolving customer preferences, the showcase reflects VBJ’s enduring legacy of exceptional craftsmanship and uncompromising quality.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“Trichy has always been an important market for us, and we are delighted to bring our exclusive jewellery exhibition to the city once again. As we prepare to open our new showroom here, this exhibition is our way of celebrating the trust and affection customers have shown us over the years. We warmly invite everyone to explore our exquisite collections and make the most of our exclusive Aadi offers.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:

“This exhibition brings together some of VBJ’s finest signature collections, featuring an extensive range of gold, diamond, solitaire and precious stone jewellery. Whether customers are looking for heirloom bridal masterpieces or elegant everyday designs, the showcase offers something for every jewellery lover. With our exclusive Aadi offers, we are delighted to make this experience even more special.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Karur Bypass Road, Trichy, soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship. The exhibition will remain open from 11 AM to 8 PM on both days.
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