Bhima Gold has launched its latest jewellery campaign with actress Pooja Hegde, ‘Raas Leela’, inspired by the timeless love story of Radha and Lord Krishna. Rooted in the spiritual essence of Vrindavan, the campaign beautifully blends devotion and design, transforming jewellery into a poetic expression of divine love.

To authentically capture the legend, the campaign recreates Vrindavan at twilight—the mystical hour associated with Raas Leela. Using cinematic storytelling, the setting comes alive through soft lighting, evocative music, and dreamlike visuals. At the heart of this sacred atmosphere is Bhima’s jewellery—each piece crafted to reflect grace, emotion, and eternal beauty.

Rashmi Krishnan Bhatt, Director of Bhima Gold Pvt Ltd, shared, “Raas Leela is more than a campaign—it’s a celebration of a love that transcends time. Every jewel is a fragment of that eternal story, crafted with devotion and artistry.”

The campaign was designed to be ethereal and immersive, merging mythology with modern visual storytelling. The result is a cinematic experience where the jewellery becomes a sacred symbol within the narrative.

With a strong retail network across Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, and international showrooms in the UAE, Bhima Gold continues its journey of combining cultural heritage with timeless craftsmanship.