Limelight Diamonds, India’s largest lab grown diamond jewellery brand, has launched its second store in Bengaluru, reinforcing its presence in Karnataka’s dynamic and style-driven market. Following the success of its first store in the Jayanagar city, the new outlet is located at HSR Layout, a prime lifestyle destination. The launch was led by Karam Chawla, Director, Limelight Diamonds, Tapesh Bhargava, Regional Partner, and the Limelight leadership team.

The new store features Limelight’s signature lab grown diamond jewellery collections from solitaire necklaces, bracelets, rings, and earrings to men’s jewellery, all crafted with advanced technology and designed to embody modern elegance with a strong commitment to sustainability. Its interiors bring together modest luxury, minimalism, and timeless design, offering customers an immersive and elevated shopping experience. 

To mark the occasion, Limelight announced an exclusive opening offer: 15% off on diamond value, 15% off on making charges, and a FREE gold coin on purchases above ₹1 lakh, valid until 31st August 2025.

“At Limelight, every new store is not just an expansion, but a step towards shaping the future of conscious diamond shopping in India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “Karnataka has emerged as a key market for sustainable luxury, with Bengaluru leading this evolution. Our second store in the city, at HSR Layout, is designed to meet the growing demand from customers who value style, craftsmanship, and responsibility in equal measure.”

“Bengaluru’s evolving tastes and rising demand for sustainable luxury have been a key driver of our growth,” said Karam Chawla, Director, Limelight Diamonds. “With our new store in HSR Layout, we’re deepening our presence in the city, making it easier for customers in this part of Bengaluru to explore our signature solitaire collections, experience personalised customisation, and enjoy a transparent, trustworthy buying journey.”

Limelight’s offerings go beyond exquisite designs, with services like design customisation, lifetime buyback, 100% exchange guarantee, and value-protected jewellery insurance, ensuring transparency, trust, and long-term value with every purchase.

The brand continues to grow rapidly across India, now present in 45+ cities with 50+ exclusive brand outlets and 40+ shop-in-shops, spanning locations such as Mumbai, Delhi, Jaipur, Varanasi, Ahmedabad, Hyderabad, Bangalore, Chennai, Vadodara, Rajkot, and many more.

 Fedha by Challani offers 925 Silver Jewellery. It is where fine craftsmanship meets tradition and modern sophistication. At Fedha By Challani unlock the enchantment of a lifetime and embrace the allure of finest silver jewellery. The lavish edition of jewellery includes exquisite collections of nonchalance necklaces, jaw dropping jhumkas, chokers, rings, ear rings, bracelets, bangles, men’s collection and more. Each silver creation is meticulously crafted with flawless artistry, making every piece truly special. 

With a lustrous and modern shine, designer silver jewelry is quickly becoming the top choice for new-age fashion. From delicate rings to statement necklaces, it’s the perfect way to add a touch of effortless style to any outfit.Why the buzz? It’s chic, versatile, and, most importantly, budget-friendly. You can find a huge variety of stunning pieces without breaking the bank. Plus, silver is gentle on the skin, making it a comfortable and safe choice for everyday wear.

Whether you’re treating yourself or searching for the perfect gift, a piece of silver jewellery is a timeless treasure. It’s the perfect way to make any occasion—from a special anniversary to a simple “just because” moment—feel truly momentous. Fedha by Challani offers exquisite silver jewellery for every occasion!

CaratLane, a Tata Product and India’s leading omnichannel jewellery brand, has unveiled Bappancha Ashirwaad, its latest regional short film — following the huge success of its Teej campaign for Uttar Pradesh. With this release, the brand takes its celebrated engagement narrative to Maharashtra, strengthening its connection with the state’s culture and people.

Developed in partnership with BBH India, Bappancha Ashirwaad places a modern proposal story against the lively backdrop of local festive celebrations, while keeping the focus on the gentle encouragement that inspires couples to commit. By weaving regional flavours into a universal love story, CaratLane aims to build deeper resonance with audiences in Maharashtra.

Saumen Bhaumik, Managing Director, CaratLane said, “At CaratLane, we believe that love stories are best told in the language of the heart, the mother tongue! With this ‘Bappancha Ashirwad’ film, we are delighted to be celebrating the unique culture and traditions of Maharashtra, weaving the joy of a proposal with the spirit of Ganesh Chaturthi! As a brand, we want to help couples make their special occasions really unforgettable. That magical moment when time stands still, nothing else seems to exist — we are privileged to be part of such rare expressions.”

“Bappancha Ashirwaad takes the gentle push of The Nudge and lets it breathe in a fresh language and setting. The emotion is universal, but the streets and sounds are unmistakably local. We hope viewers see their own journeys reflected in this simple invitation to say yes,” said Parikshit Bhattacharya – Chief Creative Officer, BBH India.

The campaign will premiere across CaratLane’s social channels, YouTube, and in-store screens. Influencers and content creators from across Maharashtra will help amplify the story. Together, these regional narratives are part of the brand’s larger effort to connect meaningfully with customers across India’s diverse cultures while keeping love and commitment at the heart of the message.