National News
Bhima Gold Announces “Bhima Brilliance Diamond Jewellery Festival”- A Diamond Campaign to Capitalise on Festive NRI Footfall
A premium December showcase offering exclusive diamond collections, NRI-focused benefits, and exceptional value across all Bhima stores from 8th December 2025 to 11th January 2026.
Bhima Gold, India’s iconic jewellery house and one of the country’s most trusted names in purity, today announced the launch of its “Bhima Brilliance Diamond Jewellery Festival”, a seasonal retail initiative that coincides with the annual return of Non-Resident Indians (NRIs) to India during the festive and holiday period. This campaign, now a bi-annual tradition at Bhima, is designed to position the brand as the most compelling destination for premium diamond jewellery purchases in December – a month that historically records significantly higher interest in diamond jewellery among visiting NRIs.
The campaign began on December 8, 2025, and will run across all Bhima stores till January 11, 2026. To mark the occasion, Bhima will unveil exclusive diamond collections, distinctive designs crafted for contemporary tastes, and exquisite solitaires that bring together global styling and deep Indian heritage influences. Alongside the curated product assortment, Bhima will introduce special December-only buying advantages. These will include compelling offers on select diamond ranges, attractive pricing structures, and purchase values specially tailored for international shoppers.
On Diamond Jewellery purchases –
– Get FREE 24-karat Gold Bar plus Rs. 10000 worth of jewellery, ON EVERY CARAT.
– Up to 100% OFF on making charges
Additional privileges for loyal diamond customers will also be unveiled, including –Get Rs 5000 extra per carat on exchange of your old Bhima Diamond jewellery, with a view to elevate the shopping experience for long-standing Bhima patrons and NRI families who have been loyal to the brand for multiple generations.
Bhima’s diamond credibility rests firmly on its hallmark purity practices, certified solitaires, transparent valuation standards, and ethical procurement methods. As the NRI-dominated diamond buying period arrives, the brand is reinforcing these assurances through enhanced documentation protocols, valuation transparency, and additional customer support for international buyers with International Gemological Institute (IGI) and the Gemological Institute of America (GIA), guaranteeing their authenticity and quality.
The brand remains equally committed to diamond design innovation. New collections – inspired by contemporary styling, wedding trends, fusion aesthetics, and modern heirloom concepts – will debut through the campaign. For international visitors looking to purchase for weddings, upcoming family ceremonies, or self-gifting, Bhima’s diamond lines offer both aspirational beauty and long-term value.
The December “Bhima Brilliance Diamond Jewellery Festival” reflects Bhima’s evolution as a category leader and its belief that diamonds are not merely ornaments, but emotional markers of identity, success, and personal storytelling. Reinforced by a century-long foundation of purity and trust, the campaign underscores Bhima’s intention to expand its diamond share and strengthen its relationship with the global Indian consumer.
This exclusive festive offer is available only from 8th December 2025 to 11th January 2026 at all Bhima stores.
National News
GJEPC addresses issue of Termination of IEEPA-Based Reciprocal Tariffs
GJEPC informed all exporter members of an important interim development concerning U.S. import duties applicable to Indian exports, particularly in the gem and jewellery sector.
The Gem & Jewellery Export Promotion Council (GJEPC) informed all exporter members of an important interim development concerning U.S. import duties applicable to Indian exports, particularly in the gem and jewellery sector.
A letter issued by Sabyasachi Ray, Executive Director, GJEPC, addressed the Termination of IEEPA-Based Reciprocal Tariffs and outlined key implications for exporters.
Termination of IEEPA-Based Reciprocal Tariffs
Pursuant to the Executive Order dated February 20, 2026, titled “Ending Certain Tariff Actions”, the additional ad valorem duties imposed under IEEPA, including the reciprocal tariff framework under Executive Order 14257, shall no longer remain in effect and are directed to be terminated as soon as practicable.
Accordingly, entries made on or after February 20, 2026 should not be subject to the earlier IEEPA-based reciprocal tariffs.
1. Interim Window Prior to Section 122 Surcharge
A separate Presidential Proclamation dated February 20, 2026 imposes a temporary 10% surcharge under Section 122 of the Trade Act of 1974, effective 12:01 a.m. EST on February 24, 2026.
Therefore, between: February 20, 2026 – before 12:01 a.m. EST on February 24, 2026 imports into the United States should be subject only to ordinarily applicable HTSUS (MFN) rates, without the earlier reciprocal tariff, and prior to the commencement of the Section 122 surcharge.
For products such as cut and polished diamonds (where the MFN rate is ordinarily 0%), this period represents a limited operational window.
2. Refund Position (If Collected in Error or Due to Implementation Lag)
In cases where reciprocal IEEPA duties are collected due to implementation lag, such duties should be eligible for refund through the standard:
- U.S. Customs and Border Protection (CBP) protest mechanism under 19 U.S.C. §1514, or
- Post-summary correction procedures, as applicable.
However, exporters should note that there is no assurance that the refund process will not be time-consuming.
3. Important Caution for Exporters
While GJEPC is actively engaging with U.S. customs authorities and keeping customs at Bharat Diamond Bourse informed, members are strongly advised to:
- Seek confirmation from their U.S. customs broker and trade counsel
- Obtain written confirmation from their U.S. buyer/importer regarding entry treatment
- Confirm that CBP has ceased collection of the reciprocal tariff at the port of entry
Given the evolving implementation environment, entry-level verification is critical.
Members are encouraged to carefully assess:
- Shipment timing
- Entry dates
- Applicable HTS classification
before dispatching consignments, wherever applicable.
source: GJEPC
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