In a significant move underscoring their shared ambition to lead and scale the solitaire diamond jewellery category in Pune, Divine Solitaires and Ranka Jewellers have announced a focused strategic growth roadmap aimed at accelerating category development and capturing a larger share of the city’s growing solitaire market.

During his recent visit to Pune, Jignesh Mehta, MD & Founder, Divine Solitaires, met with the extended leadership teams of both organisations. Representing Ranka Jewellers were Tejpal Ranka, Vastupal Ranka, Anil Ranka, Shlok Ranka, Vivaan Ranka, and Rushabh Ranka, while the Divine Solitaires team included Hari Garg, National Business Head, Ronak Shah, and Vishal Jain. The teams aligned on a sharp and well-defined business strategy centered on category leadership, stronger consumer acquisition, and long-term market expansion.

Marking 20 years of association, the relationship between Divine Solitaires and Ranka Jewellers reflects a long-standing strategic alignment built on shared business values, category conviction, and a mutual commitment to growing the natural diamond solitaire segment with consistency and intent.

As part of this focused strategy, both brands are working towards capturing over 30% market share of Pune’s solitaire diamond jewellery segment over the next 2 to 3 years, leveraging their combined market strength, retail credibility, and consumer trust.

Pune remains one of India’s most important jewellery markets, with its natural diamond jewellery market estimated at approximately Rs.2,500 crore. Within this, solitaire diamond jewellery continues to emerge as one of the fastest-growing categories in the industry, driven by strong growth in both value and volume.

Unlike gold jewellery, where value growth is often linked to rising commodity prices, solitaire diamond jewellery is witnessing strong consumer demand-led growth. Buyers today are increasingly making more informed, aspiration-led purchases, with higher preference for quality assurance, stronger product differentiation, and long-term value.

This shift is also being shaped by a visible evolution in consumer behaviour. Research and on-ground insights indicate that buyers are increasingly becoming brand-conscious, not just price-conscious, placing greater importance on trust, product assurance, design differentiation, and buying confidence while investing in natural diamond jewellery.

Divine Solitaires is uniquely positioned to capitalise on this shift through its strong differentiators, including its 123 quality parameters that go significantly beyond industry standards, Hearts & Arrows precision standards, a transparent pricing model that makes diamonds feel equivalent to gold in terms of consumer trust and confidence, customer-friendly buyback and upgrade policies, mobile application support, and one of the industry’s most extensive solitaire-focused design portfolios.

Ranka Jewellers, one of Pune’s most respected premium jewellery retailers, has built a strong legacy as a trusted multi-generational family business. With around 15 stores across the city, Ranka has established itself as a leading name in Pune’s fine jewellery market through strong customer trust, premium retail experiences, and a loyal customer base. Its extensive network and strong local equity make it one of Pune’s most influential high-end jewellery retailers.

Together, Divine Solitaires and Ranka Jewellers will focus on further strengthening the solitaire category in Pune through sharper assortment planning, enhanced in-store visibility, stronger customer education, and a differentiated retail proposition built around three key pillars, transparency, quality, and design leadership.

Jignesh Mehta, MD & Founder, Divine Solitaires, said:

“Our association with Ranka Jewellers has completed 20 years, which itself reflects the strength and consistency of this relationship. Both our organisations have always believed in building categories with intent, not chasing short-term wins. Pune is an extremely important market for natural diamond solitaires, and together, we have a clear and aggressive roadmap to further strengthen our leadership in this category.”

Tejpal Ranka, Ranka Jewellers, said:

“Our association with Divine Solitaires has consistently delivered strong business value for us over the years. From excellent ROI and stock-to-turn ratios that are significantly healthier than industry benchmarks, to minimal dead inventory risk, the business fundamentals of this category have been extremely strong. The exclusivity of offering Divine products also creates a clear point of differentiation for us, with customers specifically returning to Ranka for Divine Solitaires. This is further supported by Divine’s pricing transparency, buyback and upgrade policies, and strong product differentiation.”

Vastupal Ranka, Ranka Jewellers, said:

“One of the biggest advantages of working with Divine Solitaires is the strong customer response and business confidence it creates. The category has delivered healthy movement, lower dead stock risk, and strong repeat customer interest. Divine’s quality standards, including its 123 quality parameters and Hearts & Arrows standards, along with its transparent pricing and customer-first policies, create deeper trust and stronger conversion at the retail level.”